Kenshoo Reviews: A global software platform for companies that want marketing insights, planning and activation at scale

What is Kenshoo?

Kenshoo is a global software platform for companies that want marketing insights, planning and activation at scale. Our unique access to rich data across all of the digital channels with highest customer engagement enables us to deliver leading solutions in each channel and empowers marketers to make better decisions across them. These channels include Google, Bing, Facebook, Instagram, Pinterest, Amazon Advertising, Apple Search Ads, Baidu, Yahoo Advertising, Snap and Yandex. Leveraging our machine-learning algorithms and cutting edge AI, Kenshoo generates over $350 billion in annualized revenue for the world’s top brands.

Kenshoo Benefits

Kenshoo helps businesses discover their high-value customers/prospects that are most likely to convert by incorporating intent into audience targeting/retargeting. Cross-channel data can be activated for effective bidding and new audience based on profiles and traits of existing top customers. Audience management and cross-channel features allow executing scalable and automated audience targeting and advertisement on Facebook. Persona libraries save time and enhance performance by allowing easily saving, updating and reusing libraries of most influential and profitable target audiences.

Businesses can track progress after setting specific goals and monitor it using custom metrics and reporting tools, while recommendations from reports help take appropriate action across campaigns. Customizable and visual dashboards show most important metrics at a glance. Kenshoo Anywhere app (iOS) helps monitor performance on the go so that users can stay updated from anywhere, anytime. The solution provides reliable forecasts and models to enhance conversions by leveraging marketing intelligence and data insights. Businesses get an idea of potential returns before actually making any changes to the campaigns, while the algorithms update regularly using machine-learning for better analysis and optimization.

The solution helps businesses to forecast budgets more accurately and gives them the ability to plan ahead for different scenarios. This enables organizations to make quick and more informed decisions and increase ROI. It maximizes efficiency and helps create and scale complex and large ad campaigns.

Kenshoo Important Features Review

Some of the essential features of this application have been listed below:

• Selection of the Target Audience - While setting up a Kenshoo account, the application allows you to zero-in on your target audience. This feature of the application helps companies to get an estimated number and likewise the budget for an ad campaign is planned.
• Premium Keyword Analyzing tool - It is essential that you use the correct keywords while you list your products on the internet. It acts as a bridge which connect you to your customers when they search about a specific commodity on search engine platforms. Kenshoo helps firms to identify the most relevant keywords which are related to a business.
• Bidding and SEO Integration - Bid management is perhaps the most effective way through which business development is initiated. Kenshoo helps bid managers in the creation of PQQs and Tenders. Along with this, Kenshoo makes sure that the content which you will be posting can be safely integrated for effective SEO.
• Analysis and Monitoring - All the data based around a campaign is constantly monitored and is analyzed further. This automatically helps the concerned firm to grow and develop in the long run.

Kenshoo Pricing and Discount with Promo, Coupon code

The company doesn’t show a list of pricing tiers on its website. There’s no free account to attract clients. Pricing generally takes the form of a monthly subscription fee. The fee paid by a client depends on the extent and level of services availed. It’s necessary to speak to a representative of the company for pricing information.

Now, we want to share with you about some reviews from member who used Kenshoo apps

• I am in a unique situation where, as a startup in early growth stage, we are working with a third party that runs/swears by Kenshoo KPO for SEM / Social (Fb/Ig) campaigns (literally running campaigns on autopilot and then letting Kenshoo do its thing). If we decide to take our campaigns back in house, we will no longer have access to Kenshoo (less we pay for it ourselves).
• I have experience with Kenshoo search. Its good but KPO isnt very effective if you dont have significant volume. I think its about 30 conversions a day and over 100 clicks. Curious to hear thoughts on Kenshoo for social. My company has very seasonal spikes. Different times for different sports events and small windows to promote so wondering if Kenshoo will be beneficial from that standpoint.
• Last I heard, kenshoo was having some issues tracking Safari ever since the launch of intelligent tracking prevention by Apple back in September. For my company, the estimation is 29% fewer conversions were tracked compared to what was captured by Adwords.
• Kenshoo user here - as pointed out, I wouldn't worry too much about it, its a doddle to learn (I'd even go as far as to say you'd likely be able to say you have experience with it, you'll probably be able to pick it up in a couple of weeks). An on top of that, largely a waste of time/money unless you're managing multi million $ eCommerce accounts.
• I use Kenshoo every day in a large agency setting. It's fairly easy to use and lightweight as well. It has features we were in dire need of like automated pacing, automated rollovers, and some special bid policy settings. It also has some nice reporting for if you have a lot of accounts.
• Cons: There are definitely some bugs. When importing a new campaign from Adwords you set the monthly budget, then it will automatically change your monthly budget to whatever your daily was times 30. Easy fix. Nothing major though.
• I wouldn't worry too much about it. A lot of agencies have different software that they use to manage their accounts like Marin, Kenshoo, Acquisio, etc. I was in a similar boat to you, having no experience with PPC software. I think you'll be fine as long as you display a willingness to learn it. The fact that you don't have experience with it shouldn't inhibit their ability to hire you.
• Can't give you any exact numbers, but our agency tested both, and eventually settled on Kenshoo. By my understanding, it is expensive, but worth it in our situation. It automates a lot of things that were taking up our time and allowed us to focus more on the true optimizations rather than silly things like pacing, rollover, etc.
• Acquisio had a very clunky interface that was built out of flash, but they had an html5 version on the way. Also, Acquisio didn't seem to do much that Adwords couldn't do. Kenshoo has some features that are very important to me like automated pacing, automated rollover, and a bid to position feature. It's also much easier to use than Acquisio was.
• If you're dealing with large accounts, DO NOT use Acquisio. I've personally used Kenshoo on a very large account and it was a huge time saver compared to DoubleClick. Kenshoo is very pricey though, so clients with limited funds may not be able to use it. I've heard mixed reviews on Marin. One of my past colleagues has used DoubleClick, Marin, and Kenshoo and highly recommends Kenshoo.

Final Verdict

All in all, Kenshoo is a brilliant application for small and medium firms that are failing to make a mark in the competitive market. Its flexible pricing strategy is a positive, which enables every company to place bids according. Hoping this Kenshoo review was of help. To avail more information visit the official website of the service provider.