If you want to do keyword research and analysis, then you have landed in the right place. Here we will tell you all about the tips and techniques that would help you research and analyze keywords for your website. In keyword research and analysis, many tools are involved! One of the most popular tools in this league is the keyword rank checker by smallseotools. Let us first discuss the website rank checker by smallseotools. Later on, you can also explore information about the best techniques for keyword research.
Keyword Rank Checker - SmallSEOTools
SmallSEOTools is the home to hundreds of digital tools that can help you with search engine optimization and digital marketing. The keyword rank checker is one of the most famous utilities offered by this website. As the name tells us, the keyword rank checker is used to check keyword position in the search engine's eyes. Using keywords that are highly ranked on Google is important for every webmaster. This keyword position checker can tell you about the exact position of the keywords in the search engine's eyes.
The working of this free rank checker is very easy and straightforward. First, know that you can use this tool on any device you want as long as you have a browser and a web connection. When you open the tool on your browser, you will see two options to find out the keywords used on your website. These options include checking position by URL and by keywords.
If you use the URL option, you have to enter your domain address in the tool, and it would highlight all the keywords used in the site along with their position. This method is not that accurate as some keywords might get missed by the tool. The more popular way is to search by keywords. In this option, you have to provide your domain address, the search engine against which you want to check position for and up to ten keywords in the text box. After entering the tool's input data, you must click on the 'check position' button. The tool would get you the exact position of the keyword. You can also get keyword insights with this tool.
If you are not satisfied with your position in Google rankings, then you have to:
- Publish high-quality and unique content.
- Build quality backlinks on targeted keywords.
- Perform thorough keyword research.
- Carry out a regular website audit.
Let us discuss one of the most important steps involved in increasing Google rankings; Keyword research and analysis!
Most helpful keyword research and analysis techniques!
Here are some of the common and helpful tactics that can help you make thorough keyword research.
Identify main keywords
Main keywords, also known as the focused keywords, are the core terms that make your content discoverable for the search engine. Not only this, but these words would also identify the main theme for your content. You have to find out multiple focused keywords relevant to your niche so that you can use them alternatively. The easiest way to find focused keywords is by listing out the top ten relevant and most important topics to your site or biz. You can use these topics as different combinations of keywords. You can also use an online keyword finder to get a bunch of focused keywords relevant to your niche.
Always go for relevant search terms
When you have found the focused keywords that will work as the theme of your content, you can easily search by these keywords on Google. Google would present you with related search terms to the keyword you have entered. The long tail and short tail keywords suggested by the search engine are the secondary keywords that you have to use in your content. The use of secondary keywords is of great importance, and there shall be no doubt about it!
Search your competitors
When you are in the digital game, it is okay to cheat or rather speak if you want to get recognized and beat your competitors. When you are opting for higher search rankings, you will always have competitors. Now having competitors is sometimes good as they can help you find out what the search engine and the target audience expect from you. You can use the keyword position checker to find out the keywords used by your competitors along with their position. This technique always works and is quite helpful.
End words
Once you have found the right keywords or have checked the keyword's position against a specific search engine, you have to make sure that you optimize your content with these words in the right way. Adjusting keywords naturally in content has greater value as compared to artificially spreading keywords across your site!
