Kissmetrics Overview
Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention.
Analyze
Kissmetrics gives you seven different reports that give you a 360-degree view of how you're doing.
Funnel Report
specified flow to your business process. Sometimes, your visitor stops at a certain process, creating a funnel block. Figure out where the block is, why the block is there, who stopped at the block, and how you can get rid of it. Many businesses have located this data through Kissmetrics and found a huge increase in their conversion rates.
You can create a funnel for each user, compare funnels according to users and to different behavior, and segment these people to different categories to compare their conversion rates. You can get a list of these people as well as their details, and you can request feedback from them depending on whether or not they converted. It's a handy tool that not only gives you insight but also gives you an opportunity to contact the people directly involved and get their insight.
Cohort Report
People are constantly changing, so do markets and campaigns. Cohort Reports allows you to see how certain groups behave through a certain course of time, with all these changes. You could segment these people by marketing channel and figure out which campaigns perform the best. This is especially helpful if you've been experimenting and changing your marketing methods as Cohort Report will tell you which ones worked and didn't with certain people over a period.
Cohort Report also gives you insight on which parts of your website are being used the most, and which ones are being neglected. Whether your site falls under SaaS or eCommerce, this type of report will tell you the areas where you can maintain, provide upgrades, and just take out completely.
Path Report
Because there are so many paths a visitor could take till they end up becoming a conversion, it's hard to figure out which one works the best and which ones you could just do away with. You can stop guessing with Path Report.
The constant struggle most marketers have is being able to justify the budget they want to spend and the time they will be spending for a particular campaign. Path Report will make it easier for you to justify and figure things out faster.
A/B Test Report
A/B testing is one of the most basic features of the software that focus on analysis and conversion. You can get this with Google Analytics for free. But Kissmetrics A/B Test Report is the only one that tells you if you've made any significant improvements with your revenue; which, really is the bottom line and the reason why you're getting Kissmetrics in the first place.
Kissmetrics integrates with other popular tools like VWO, Optimizely, AB Tasty, Convert, and Unbounce. Do your tests and get insights on any outcome you want. Get more advanced and detailed reports to help you on the road to retaining customers better.
Power Report
Make well- informed decisions with easily pulled data to support you. Power Report gives you the entire story, all of your metrics, and all of your KPIs, to see how your experiments have affected your visitors' actions, different segments, and your business as a whole.
People Search
You can find any person or group of people, including all of their details. You can search for them via the actions they've taken or details like their location or device type. You can get reports and a list of people who have finished certain actions and those who aren't active users. With these types of data, you can improve your visitors' experience on your site and improve conversion rates by contacting users and getting feedback. You don't need to have any SQL mastery, and you don't need to constantly check in and ask for reports from developers.
Revenue Report
Find which sources, customer segments, and marketing channels are bringing in your revenue. You can stop guessing with Kissmetrics, and you can spend more time working on moving around your budget to maintain the ones that are performing well, and figuring out how to improve those that aren't.
Engage
This isn't a regular call to action. Instead, Kissmetrics Engage, lets you create popups that nudge your user to a certain action depending on a particular audience, and a particular trigger. You can group your audience by the type of marketing campaign, location, or traffic referral source. Triggers on Engage are very exact. You can choose an exact behavior to help reduce cart abandonment, encourage them to read another article, and others.
Design Styles
Kissmetrics provides a WYSIWYG editor and provides five-goal- specific templates to help you create Engagements better. It's easy to understand, straightforward, and gets the job done in just a few clicks. You don't need any technical knowledge or experience neither. All you need to do is focus on your goals and campaigns. Also, you can schedule your campaigns, and segment them towards different types of audiences and promotions.
KISSMETRICS – FEATURES
Implement Smart Campaigns: increase sales and engagement with automated, behavior-oriented email campaigns
Improve cusomers' shopping experience by automating online reviews
Improve customer loyalty and encourage repeat business with automated, variable offers and discounts
Increase revenue and market share with personalised, data-driven communication
Implement SaaS solutions: increase sales and engagement with automated, behavior-oriented email campaigns
Improve cusomers' shopping experience by automating online reviews
Improve customer loyalty and encourage repeat business with automated, variable offers and discounts
Increase revenue and market share with personalised, data-driven communication Implement Web Push Notifications: increase sales and engagement with automated, behavior-oriented email campaigns Improve cusomers' shopping experience by automating online reviews Improve customer loyalty and encourage repeat business with automated, variable offers and discounts Increase revenue and market share with personalised, data-driven communication Implement Smart Campaigns: increase sales and engagement with automated, behavior-oriented email campaigns Improve cusomers'.mart Campaigns: increase sales and engagement with automated, behavior-oriented email campaigns
Improve cusomers' shopping experience by automating online reviews Improve customer loyalty and encourage repeat business with automated, variable offers and discounts Increase revenue and market share with personalised, data-driven communication This article will guide you through the process of implementing smart campaigns. It covers how to increase sales by targeting your best customers.tomer engagement: send automated, behavior-based emails involving customers at every stage of the process
Automate precise email campaigns: target the right customer segments with beautiful and accurate email for individual and ongoing campaigns
Understand your customers better with dynamic reports that are easy to read and understand
Implement Web Push Notifications: increase sales and engagement with automated, behavior-oriented email campaigns improve customers' shopping experience by automating online reviews improve customer loyalty and encourage repeat business with automated, variable offers and discounts increase revenue and market share with personalised, data-driven communication Implement web push notifications enable companies to deliver engaging, personalized services directly to customers' browserswhile they engage with the website.what drives sales: measure the impact of the campaign beyond opening and clicks to truly understand which initiatives promote sales
Monitor key segments easily: define and track key customer segments based on behavior and understand their growth over time
Changes inspeccion the rates of customers that visit your website: identify which customers are visiting more frequently and address their needs with relevant offers
Increase Revenues with Personalised, Data-Driven Interations
Implement SaaS Solutions: increase sales and engagement with automated, behavior-oriented email campaigns Increase revenue and market share with personalised, datadriven communications.
Implement SaaS solutions: increase sales and engagement with automated, behavior-oriented email campaigns .improve customers' shopping experience by automating online reviews .improve customer loyalty and encourage repeat business with automated, variable offers and discounts .increase revenuechitecture that integrates web push notifications into your website. This article explores the benefits of smart campaigns.it covers how to increase sales by targeting your best customers.venue and Market Share: Personalise communication with customers across all channels.
Design a smart email campaign for your best customers by sending tailored, automated campaigns that engage them on a deeper level. Easily segment the right customer segments based on behavior. Monitor which campaigns drive sales beyond opening or clicks.tantly: get detailed data and reports on your key segments, so you don’t have to waste time looking for insights
Reach your goals on time: understand which users need attention and start new initiatives to always reach your goals
UnderstandiurMarketing: Increase Revenue and Market Share with Personalised, Data-Driven Interations
Campaigns: Automate precise email campaigns by sending tailored, behaviour-oriented emails involved with customers at every stage of the process
Expectations: Automate precise email campaigns by sending tailored, behaviour-oriented emails involved with customers at every stage of the process.encouraging repeat business and loyalty Automated email campaigns that reduce churn and increase revenue and market share. Important to understand how you can improve sales and engage customers in a more targeted manager customer behavior: watch the entire journey through devices, so you know what customers are doing, what works and what doesn’t
Key insights of Surface: take advantage of ready-to-use reports with the analyzes and insights necessary to make better marketing decisions.
Pricing
Kissmetrics offers three plans: Self- Service, Growth, and Power. Their main price is $220, $500, and $700 per month, respectively. I say the main price because this one covers up to 300,000 events. The more events you have, the more you'll have to pay. You can also pay for extra onboarding for $599 to get more training and hours with their analytics consultant. If you don't have any developers, and you're not tech savvy, you can pay them $1500 to have Kissmetrics installed and ready to go. If you're still a bit hesitant, they provide a 14-day free trial.
Pros and Cons
Pros
- Lots of insights
- Numerous report types
- Easy to understand
- Powerful metrics tool
- See actual people and actual actions on your site
Cons
- Makes you pay for basic features
Conclusion
Kissmetrics is a business intelligence system designed for accurate data monitoring, and providing users with insights into how their business is doing. Rate this software yourself with a review.
Kissmetrics is a business intelligence system designed for accurate data monitoring, and providing users with insights into how their business is doing. Unlike other Business Intelligence Systems on the market, Kissmetrics aims to provide more accurate data reporting and provides users with more reliable data that will help them improve their company's bottom line. With a multitude of customizable reporting options, users can easily create reports to meet their needs whether they're in the retail industry or not. One neat feature of this software system is that it allows you to set up specific profiles for different geographical regions so you can easily see which cities are rising and falling in the number of purchases made each month.
