What Is Kit
Kit is an automated virtual assistant that creates, manages, and promotes ads to boost visits to your Shopify store. It works mainly by running insightful suggestions by you via SMS messaging. Once the app has been launched on your social media platforms and Shopify store, it communicates via text.
It works almost like a personal assistant. This it does by sending you messages to ask if you need a specific marketing task done. It can analyze the type of products you have and your regular customers to make branding decisions.
It's like having a worker to run your shop when you're busy on vacation or running errands. At the same time, it also manages campaigns by finding an audience and coming up with creative ads. You only need to approve its suggestions through a few clicks, and it does the work for you.
Kit is also highly compatible with apps, thus integrating all aspects of marketing to boost sales.
Main Features of Kit
Business Reports
Keeping track of analytics in an online store is more difficult compared to a physical store. Kit makes this process easier by monitoring ads and keeping track of your business goals. It also looks at how many users interact with your platform and uses this information to boost sales.
To get business performance reports, just enter the number ‘1' via text. The app then automatically generates reports on data within the last 24 hours to 31 days. To view how well your ads are functioning, enter ‘2'. Kit will generate all your ads, and you can select an ad to view its performance.
You can enter the number ‘3' to check how far you've gotten towards your goals or start a new goal journey.
Interact With Customers
Customer experience goes beyond the moment they purchase from your store. Kit helps you interact directly with your clients by sending them messages to review their purchase. It also enables you to send ‘thank you' messages via email to show clients that they're appreciated. This method indirectly markets your store and builds longer relationships with your clients.
Typically, marketing applications send a thank you email to a client immediately when they purchase a product. However, Kit waits about 24 hours to send such messages. The messages are personalized by Kit to appear ‘hand-typed' to make the clients feel special and seen. The message is only sent to first and second-time buyers to avoid making the message look automated.
Kit also asks for and monitors rates and reviews on your products. Whenever a consumer purchases an item, the app prompts them to review the product and rate your service. This can then help you improve the customer experience at your store. It also gives alerts whenever customers are dissatisfied and allows you to respond to complaints.
Prepare and Run Ads
Kit allows you to run ads on Facebook, Instagram, or via email campaigns. Kit is a free app, but running ads on social media platforms isn't free. Apps such as Instagram bill you directly to your Instagram account and not via Kit.
Before you run ads with Kit, it's essential to set a campaign budget. Kit will then create the ads based off of your budget, from available templates. Advertisements are usually as cheap as $25 or less for two days. Ads that cost more than $30 usually run for about seven days or more. Most ads only run for a maximum of 14 days.
If you don't have the money to run ads on social media, you can still use kit to post updates.
Create Discounts
Discounts are a great way of luring consumers to your product. Kit helps you create, manage, and promote discount codes for items in your store. The cuts usually run for a certain period, and it's launched immediately when you create it.
The discount code can be used by both old and new customers as many times as they want. The application just prompts you to input information on the discount before it runs and promotes it.
You may need to specify:
- The name of the discount code
- How much discount the consumer will get
- Who is eligible for the discount, e.g., People who spend a minimum amount or who buy a product.
- The type of discount, i.e., free shipping, a certain percentage off, or a fixed amount off.
Goal Setting
Kit helps you set your goals for your store and then enables you to attain them, within a time. For example, if your goal is to sell 100 products in a year, Kit increases ad campaigns to get you more clients.
The type and number of ads that Kit runs are based on your set goals for that period. However, you can still run the app effectively without setting goals. Kit is also able to suggest and set goals, especially when you're just starting a business.
It can set one of the following goals for you:
- Make your 1st sale
- Increase monthly sales by 10% each month.
- Sell your 10th, 25th,50th, or 100th item.
The app also reminds you of your goals periodically and celebrates you when you achieve them.
Posts Social Media Updates
Kit monitors any changes you make to your store and then posts updates on social media platforms. For example, if you add a new product to your store or if you have discounts, the app posts on your Facebook page. This helps attract new clients and keeps your current customers up to date.
Kit also monitors which products are not being bought and then posts about the product on social media. Promoting slow-moving products helps you clear stock and informs customers of items they may not have seen. The same concept also applies to bestseller products and high priority items.
Pros of Kit
Help you to learn how to manage Facebook ads
Look at what it can do, you can easily see that Kit is able to save you a lot of time and effort in learning how to use Facebook ads. Once Kit is installed, it does not require you to log into Facebook and work with a complex advertising interface. You will only have to text and reply to Kit for some information to have your ads go live.
Remind you constantly to take marketing seriously
Kit is a great tool to remind you about your running a marketing campaign task via constant reminders about your situation, what’s hot, and updated on your niche as well.
Provide new and unique ways for you to advertise on Facebook
In your current campaign ads, Kit plays as a reliable virtual assistant when it offers you some suggestions that you can consider to enhance your quality. For example, it can help you with the recommendation for the products to promote in case you have a slow-moving inventory, creation for exposure of new-coming items from your store.
Free on Shopify
Kit is absolutely free on Shopify, which means you will be able to run Facebook ads at a lower price when you hire a person to do the work for you.
Cons of Kit
Easier to work with already established eCommerce businesses
Kit takes advantage of custom and potential audiences to determine the specific range of customers for your Facebook ads. So, if you want to utilize Kit, you will have to meet some of its requirements for its targeting recommendations to work. To go more in details, you will you need to acquire at least 100 your Facebook page likes and about a minimum number of customer sales, which is 20 or more email addresses that link to customers for Facebook for a custom audience as well as 100 email address to link Faceboo
Kit is not designed to find or create new audiences from square one. Instead, it will utilize the audience feature in order to find customer’s trends and types, who have the potential to buy your items. So, creating ads for those target audiences that are no longer within your scope will not work; these people could be:
- Fans from other competitor pages
- Friends of fans from other your brand’s Facebook page
- Fans from a publication that you want to place your ads in
However, in case you haven’t had a wide group of fan base to create your group a look-a-like audience yet, Kit still supports you to target potential customers by categorizing some criteria such as age, gender, and location. But when you choose to do this, it looks like you will be more likely to run the ad campaign by yourself as you already know how select your audiences’ interest and behavior, which normally what the app does.
Unable to control ad copy and images
Kit is designed to get all of its copy and images from your Shopify site, which means you are unable to tweak your ads or images that Kit utilizes except for when you manually edit the ad copy on Facebook. So, ads when it is specially designed to target an audience will not work for Kit.
Run ads directly go to product pages, not landing pages
Kit is considered to be too direct in most cases. Kit only promote the types of products and product pages, other types of content or content page are not support. More specifically, you will not be able to promote landing pages, blog posts, and other types of content that offers Facebook users a wider context for your business, what a loss of chance for your products need to shine by means of a dedicated introduction.
k for a look-a-like audience.
Limited targeting options
For a “virtual marketing assistant”, Kit works on templates that allow it to recognize the moment when it has to come to do its tasks, especially on target audiences. As a result, there only two types of targeting that it can use and see, which are custom and look-a-like audiences.
How Much Does it Cost
Kit is absolutely free. You would think that with all the marketing help it does that it would cost an arm and a leg. Kit is free once you have a Shopify store. There's no need to spend money hiring marketing staff who don't always get the job done.
