WHAT IS LANDINGCUBE?
LandingCube, at its core, lets you create external landing pages based on your Amazon product page. But it can do more than that. It can capture email leads using optin forms, offer discounts, and improve your rankings on Amazon.
LandingCube Features
1. Landing Page Generation
This is LandingCube’s core feature. Before you start the process, you should decide on a compelling discount offer. LandingCube recommends setting up discount codes that are at least 50% off for the best effect, but never go over 75%. Steep discounts tend to make buyers suspicious. They might think you’re trying to push out defective/poor quality stock.
To launch a new campaign, you must enter a campaign name and then input the Amazon URL of your product. LandingCube will automatically pull all of your product information; all you need to do is enter the promo price and the start and end time for the promotion. LandingCube will then generate a landing page and provide you with options for modifying its layout. You can tweak the design, add a countdown timer, write a compelling call to action, and more.
If you want to host the landing page on your own website, LandingCube can provide you with an embed code after you finish making the landing page. They even have a WordPress plugin that can add campaigns directly to your WordPress site, available in the plugin repository.
2. Capture Emails
LandingCube can help you build an email list by offering customers coupon codes in exchange for their email. Once you’ve set up your landing page, you can modify your email settings and choose whether to require an email opt-in, a first or last name, and email verification. You also have the option to add an email provider (MailChimp, Aweber, ConvertKit, ActiveCampaign, Drip, and GetResponse etc.) or you can let the LandingCube software collect your customer emails for you.
3. Single-Use Promo Codes
LandingCube automates the process of sending out single-use promos. Before you can use this feature, you have to create the coupon codes inside your Seller Central account. You can then incorporate them into your landing page using the ‘Amazon Integration’ option on the LandingCube dashboard.
To protect your inventory, LandingCube can limit the number of coupons you send in a day, limit promos to only one promo per email address or IP address, and block emails from disposable email services like 10minutemail.com. You can choose to give out promo codes directly on the landing page as soon as a prospect enters their email, or you can have them verify their email first before redirecting them to the promo code.
Giving out promo codes is a great way to get sales, but just remember that reviews for purchases made with a discount higher than 50% won’t get the ‘Amazon Verified Purchase’ tag on Amazon. There is no official limit and you will find conflicting information about this on forums, but small discounts of up to 20% will probably be fine.
4. Conversion Tracking and Retargeting
LandingCube supports Google Analytics and Facebook Pixel tracking. You can enter your Google Analytics account ID and Facebook Pixel ID in the settings menu. Your landing page will then automatically track visits and conversions.
As you can see, LandingCube provides the core features that you want for a landing page strategy, and they work as intended.
5. URL Generator
One of the weaknesses of the previous version of Landing Cube was the lack of a super URL generator, but this has been addressed in the latest iteration.
One of the secret tricks of many successful Amazon sellers is the use of custom URLs that help your listings rank by gaming the Amazon algorithm. These URLs link your customers directly to your product, but appear to Amazon as if the customer searched for a popular term before they came to your product page.
This sounds like a tiny thing, but this tells the Amazon algorithm that for certain keywords your listing is a popular choice and it bumps it up the results list, keeping you high up on the first page.
The LandingCube URL Generator includes 2-step storefront and brand URLs, with automatic keyword rotation which ensures that you will rank for all of your target keywords without having to manually change the link composition.
You can also add any links you already have made to their system for easy management. The team has also promised that Field-ASIN URLs will be added soon, making this an even more powerful URL generator.
There are other URL generators on the market and some are even free, but very few give you the power and customization options of the one included with LandingCube.
6. Facebook Messenger Bot Campaigns
Facebook Messenger is being increasingly used as a marketing tool and in recognition of this, the LandingCube team have created a powerful new tool for creating and managing messenger bot campaigns.
Typically, messenger promo code campaigns are used as an alternative to a traditional landing page for a Facebook ad call to action. The buyer clicks through on your ad and it opens a messenger window, where they can claim a discount code for the product.
It doesn’t end there however, as you can also set up all of your follow up communications via the chat bot. Once the code is given, you can link the product, deal with any questions and then follow up after the purchase to get a review via the chat bot.
It used to be quite difficult for beginners to set up these campaigns and this meant they were very under utilised. With the new messenger integration, LandingCube has made it a simple process to set up and manage a chat bot, giving you another promotional avenue to use.
To access this feature though, you will need to be subscribed to the two highest levels of LandingCube. It is not yet available on the basic subscription.
7. Inventory Protection
Another feature that may just save you a lot of money and hassle is the inventory protection built into the LandingCube software.
One of the issues many sellers face during promo code campaigns is managing their inventory to ensure they don’t run out accidentally and preventing any exploitation of the promo codes.
To help with this LandingCube can require emails (and verify them) before customers can access the promotion and can automatically limit the number of codes per IP and decline temporary email addresses.
The software will not send out more codes than you have inventory and can slowly filter out the available codes over a number of days instead of releasing them all at once. This ensures you get the best bang for buck on your promo code campaign.
These may all seem like simple things, but not having to manually manage inventory and preventing scamming is super useful and will save you time and money in the long term.
8. LandingCube Academy
LandingCube Academy is not often discussed as a feature of this software, but I think it deserves a lot more attention and is especially useful for new sellers.
The team at LandingCube cater to everyone from beginners to power users and understand that the key to being successful with their software is driving targeted traffic using paid ads for a reasonable cost. Basically, they can help you make the greatest landing pages known to man, but if they get no traffic then you won’t see any benefit and will end your subscription. Getting clicks through to your landing pages and converting them is good news for everyone.
The training available to users via the LandingCube Academy is really useful. It helps users understand the strategies and tactics needed to run ads, get clicks and then convert them on your landing page. As I mentioned, this is perfect for beginners who may not know how to get cost effective traffic to their ads, although even experienced users might pick up a tip or two.
LANDING CUBE PRICE
LandingCube offers a very generous 21 day free trial (CC required) to use all of its features. There are then three subscription tiers:
- FBA Beginner – for $180/year, you get 2 active landing pages, unlimited traffic, and unlimited coupons. There is no monthly option for this tier.
- Large Business – for $360/year, you get 10 active landing pages, unlimited traffic, unlimited coupons, Facebook Messenger Bots, 2-Step URLs and you can remove LandingCube’s branding from your pages. You can also get a monthly subscription for $49.
- Full-time Seller – for $720/year, you get unlimited landing pages, unlimited traffic, unlimited coupons, Facebook Messenger Bots, 2-Step URLs, removal of LandingCube’s branding, and priority support. You can also get a monthly subscription for $99.
