What is MailerLite ?
MailerLite is a known email marketing platform that offers users the necessary tools needed to customize email building, manage popups, create landing pages, and more. The cloud-based software helps businesses generate email marketing content via the use of HTML, videos, images, and texts. The platform is mainly aimed at small businesses since it can provide them with a powerful and versatile solution that’s user-friendly and offering compatibility with third-party marketing tools and strategies. The application boasts useful features that email marketers would want in a professional email marketing platform. MailerLite has an intuitive interface and a handy drag-and-drop editor that can help users create amazing email newsletters. Users can choose the functionalities they want and then have their content uploaded. Users won’t have to deal with complicated settings. Users can swiftly build and share their nicely designed campaigns, keep track of their results, organize subscribers and non-subscribers, and make customized landing pages and popups without any previous technical experience. MailerLite has a pre-installed HTML editor that allows users to build HTML email anytime. In addition, users can do their edits in Rich Text, create web forms, generate landing pages, make embedded forms, and set up subscription buttons. The platform offers integration to different third-party applications including Zapier, ProductDyno, WordPress, Shopify, and WooCommerce. Essentially, MailerLite is an excellent email marketing platform that concentrates on ease of use, simplicity, amazing email designs, and above-average customer support.
Overview of MailerLite Benefits
Developed with small businesses in mind, MailerLite is a very simple and straightforward email marketing tool that comes loaded with a rich set of features and functionalities. Many users point out its simplicity, enabling users to easily set up and use the software almost right out of the box. Quick and efficient, businesses are able to get the most out of their email marketing efforts without breaking the bank.
The whole set up process is a walk in the park. The software lets you tailor your email the way you want it in terms of content types and arrangements. You can include eelements like text, images, image headers, dividers, as well as social sharing links. With the software’s drag and drop editor, you can in control on how you want your emails to look and you don’t have to be an expert to be in the pilot’s seat.
MailerLite grants you the ability to track your email statistics. You can view essential figures and charts indicating pen rates, clickthrough rates, and more, providing you with the information you need to assess the performance of your email marketing campaigns. You also derive insights into your efforts, allowing you to make the necessary changes to empower engagement and drive better results.
Emails and newsletters created and delivered with MailerLite are optimized for mobile devices. This means your pages look great on a smartphone or tablets as they are on a desktop, allowing your subscribers to read and consume your content with whatever device they are using.
MailerLite's features
As MailerLite splits up its features into four main categories, we’ll look at what each one does individually.
Campaigns
You can create four different types of campaigns:
- Regular campaigns
- A/B split campaigns (to test different types of emails against each other)
- Auto resend (resend messages to people who didn’t open them the first time with a changed subject line, new content, or an added personal message)
- RSS campaign (send your RSS feed as an email)
One major drawback of MailerLite is that templates are not included in the free plan so you have to create your emails from scratch. This isn’t ideal, especially because people subscribing to the free plan are less likely to be power users who have either the skills or the time to create emails themselves.
While the drag-and-drop email editor is easy to use, and you can add a wide range of content blocks (buttons, net promoter score, videos, countdowns, social media posts, etc), you still have to spend a considerable amount of time designing the email to make it look pretty due to the inadequacy of the templates.
Once you’ve created your email, you can use advanced segmentation to send it to certain groups of users, such as people who have signed up via a particular source, or recipients who have already received a certain amount of emails, etc. There are loads of options for segmentation (see screenshot below), including
- Sign-up date
- Sign-up source
- Campaign
- Time inactive
You can add several conditions at once, meaning you can abandon the batch-and-blast approach and get super relevant with the emails you send.
Subscribers
The subscribers section is where you create your segments. The option to create groups extends the segmentation functionality by allowing you to create a segment of people with any conditions.
There aren’t many options to manage your subscribers; you can only add or remove them and add them to segments or groups. You can’t drill down to see the behavior of individual subscribers, or see list growth, or search for subscribers based on certain criteria in order to create a segment.
On the plus side, MailerLite has robust analytics capabilities, giving you access to some useful stats about subscriber behavior, such as which email clients had the most opens. You can then use this insight to improve your campaigns.
There is a useful tool that lets you remove subscribers who have been on your list for more than six months and haven’t opened any of your emails.
Forms
MailerLite has great functionality for creating and optimizing popups and embedded forms that allow you to build up your email lists, as well as a simple landing page build that helps improve conversions.
You choose the most suitable popup template for your goal, whether that be getting a straight email newsletter signup, a popup offering a discount, a full-screen popup, or one that "pops" up in the corner, and then customize the content and thank you page.
Automation
Being able to automate the process of behaviorally triggered campaigns is key to their success — sending them manually is almost impossible. With MailerLite, you can set up workflows that trigger actions after specific behaviors, such as completing a form or signing up for a newsletter.
These actions include sending users an email, adding them to a segment, or moving them to a different step in the workflow. You can automate entire chains of actions based on customer behavior, paying particular attention to which steps best nurture customers and lead to conversions.
As you can track the results of these workflows and measure email opens, clicks, and subscribers, you gain a better idea of what kind of actions work best after specific triggers, and can then tailor the flow accordingly.
How Much Does MailerLite Cost?
Forever Free plan
with limited features – up to 1000 subscribers.
Small business plan with all features included – up to 2,500 subscribers for $15 / month.
Large business plan with all features included – up to 60,000 subscribers for $260 / month. There are also many more flexible options available and discount for annual plans.
For a detailed pricing list, visit MailerLite’s website.
