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About Mention

Mention,Mention review

Mention does what its names suggest. It monitors both the web and social media to hear what people are saying about you, your business, and your industry. Its core mission is to build better relationships, generate leads, encourage engagements, and safeguard your reputation. 

Regardless of whether you go with Mention or one of its competitors, the importance of this cannot be overstated. The online environment can change an instant—you don’t want ever to be caught off guard. That’s what Mention and other social media marketing tools are here to do. 

We’d love to give Mention a perfect score. It’s almost there but needs a few tweaks here and there. With that said, Mention is always rolling out updates, new features, and improvements, so it’s only a matter of time when it will score 5/5! 

Media listening isn’t a new idea. It’s been around in various applications. Before social media became a must for brands, tracking what was said about your business through media outlets was already big business. 

Adding social media to the mix has exponentially grown the market for monitoring solutions. In fact, market research firm Zion expects to see the media monitoring sphere expand to USD 7,236 million by 2027, up 13.9 per cent from 2018.

But what’s really on offer in this booming market? In this review, we’ll unpack Mention’s solution. Founded in 2012, they’re definitely one of the more seasons solutions out there. 

They cater to both enterprise and agency clients, extending their target customers beyond enterprises. While Mentions offers real-time monitoring, they go a little further to include other perfect additional services. 

These include: 

  • Competitive analysis - pick competitors you’d like to track and compare key metrics.
  • Social media management - connect your social accounts and use Mention to manage it all.
  • Custom insights - use filters and various displays to draw insights on what’s happening around your brand.
  • Automated reports - get updates on how your brand is performing. All reports are sent to you via email and are accessible from Mention’s clean and easy-to-use dashboard.

While not a feature or additional service, access to a tool like Mention is perfect for damage control. Its powerful monitoring functionality makes light work of tracking any and all terms you select. Today, as social media and the potential for boycotts and fake news balloon, Mention is undoubtedly well worth investing in to help brand manage their reputations.

They’ve also generated what we think as some very solid results. They have over 750k customers and have delivered over 12 billion mentions to their customer base. Clients include Stripe, Opéra de Bordeaux, Microsoft, and online PR platform My News Desk.

Basic Features

Mention’s set of basic features are enough to get your feet wet with their platform and learn something new about your brand. Here’s a look at what to expect.

Alerts

Creating alerts involves a number of moving pieces. From your choice of terms to track to which platforms, languages and countries you’d like to gather data on. And as far as covering all bases goes, we think Mention’s done a thorough job. 

You can chime in with your thoughts on Mention's feature set below, and stay tuned for our review of the service.

Mention,Mention review

Mention is a free tool that lets you monitor and track mentions of your brand on Twitter, Facebook, Bing and YouTube. It's free to use and comes with a limited amount of features at launch. You can sign up here .

Mention allows users to monitor mentions about their brand or products on Twitter , Facebook , YouTube , and Bing . Follow @mmentions for the latest updates from Mention.
You can also follow them on  Twitter  for any updates or relevant news. You can sign up here .isel down your search by choosing specific keywords or hashtags to track. Mention’s real-time search will aggregate results in real-time as you type.

Booleans Alerts

Boolean alerts are available to make for an even more custom search experience. You can use operators like “AND”, “NOT” and “OR” to narrow down searches. And while that description seems pretty complete, don’t underestimate what you can accomplish with booleans. 

Mention,Mention review

According to Google, here are some examples:

Use the − operator with a word to exclude it from your search. For example, people who don't like cats would enter in: +cat -dog (would show results for dog and cat) or use the − operator with a word to exclude it from your search. For example, people who don't like cats would enter in: +dog -cat (would show results for dog but not cats) or use the OR operator to find pages that have either of two words. For example, a search for news or stocks finds pages that have both words (news and stocks).to Mention, you can do much more. You can use 113x more search terms per alert, limit your alerts to specific countries, narrow alerts to certain websites and also account for spelling errors by locating results with various spelling.

Mentions

Mention,Mention review

Mentions are presented in a clean interface. Using the Feed tab, you can keep an eye on all mentions for terms you are tracking. Something worth noting is how intuitive Mention’s interface is. 

It’s got a clean, easy-to-use interface. Plus, the timely notifications are an added bonus!

Mention can be used with a mobile app but it's not necessary. The software is available on a web browser. 

Mentions' clean interface really allows you to stay informed about important topics and events.

The platform also provides timely notifications to keep you on top of things. 
I had been using Mention for awhile and I began to see results in my business; such as increased traffic and more social shares.n email inbox look and feel. Users Have Inbox, Unread, Priority, Favourites and Social Messages folders. Mentions of your keywords are also conveniently highlighted in yellow, making them easy to spot.

Social Account

While the number of social accounts you can link varies by pricing plan, the ability to connect and manage social conversations is a smart addition. You save time by not having to toggle between Mention and any other social management solution. 

You can co-edit posts, watch comments for relevant activity, and filter searches to include both internal and external conversations.

Mention,Mention review

Ensure that your content is seen across a variety of social networks by using its site-wide analytics feature.

You can also set weekly alerts, so users can know where their post is being shared. This is an extremely valuable tool for employees and clients who are active in social media.

Mention provides free access to its Web console (key!) when you sign up for one of its plans. However, this option isn't available with all plans, and if you aren't on the monthly plan, you may have to wait until the next billing cycle to access it at no cost.nnect multiple Facebook, Instagram, Twitter and Linkedin social accounts. Mention’s also made it possible to toggle between different Facebook Global Pages or manage other social media accounts with a few simple clicks - an ideal solution for busy agencies and large multinationals.

Users

Based on plan restrictions, you’re able to assign users with full access to Mentions functionality. 

The Details

Mention,Mention review

Mention offers four pricing plans:

Free - Basic account features include 1 basic alert, 250 mentions, 1 social account and 1 user. Advanced account features include engage, publish, and Slack integration.

Solo, $25/mo - Basic account features include 2 basic alerts, 3,000 mentions, 2 social accounts and 1 user. 

Advanced account features include engage, publish, Slack integration, push notifications, search in your mentions and tags.

Starter, $83 - Basic account features include 5 basic alerts, 5,000 mentions, 5 social accounts and 3 users. 

Advanced account features include engage, publish, Slack integration, push notifications, search in your mentions, tags, sentiment analysis, influencer dashboard, monitoring analytics and social analytics.

Enterprise, $600+/mo - Basic account features include customer advanced alerts, boolean alerts, custom mentions, 10+ social accounts and unlimited users. 

Advanced account features include engage, publish, Slack integration, push notifications, search in your mentions, tags, sentiment analysis, influencer dashboard, monitoring analytics, social analytics, custom reports, account management, data exports, API access, historical data and Facebook crawling.

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Shafiq Armani
I'm Shafiq Armani, an expert in selling group buying tools. With more than 10 years of experience in the digital marketing industry
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