About Metrilo Growth Platform
Metrilo turns your ecommerce data into sales
Built for the modern ecommerce brand owners, Metrilo's analytics tools provide marketing and sales insights and uncover untapped opportunities.
The built-in customer engagement tools let you create premium experiences to boost your brand and drive repeat sales. Your brand grows thanks to smart use of data and customer retention.
Ecommerce analytics and insights to optimize your marketing
- Key sales metrics and marketing performance at a glance
- Comparison of marketing channels to maximize ROI
- Real-time revenue reporting and many breakdowns
- Pre-set sales funnel tracking
- Product performance data to help you develop your brand
Identify opportunities to grow using your current customer base
- Comprehensive customer profiles so you truly understand your buyers
- Manage your entire customer database with tags and segments
- Improve the buying experience with customer journey tracking
- Find out what stimulates repeat orders in your business
Boost customer retention and grow without extra spend on acquisition
- Integrated data and email for building relationships with customers
- Customer lifecycle monitoring and loyalty analysis
- Segmentations and emails for personalised communication
- Tailored engagement on autopilot
- Automated feedback gathering
- Recover lost sales
Metrilo is the growth tool that enables brand owners to grow healthily and sustainably, without pouring cash they don’t have into ads. It supports modern brands to turn profitable faster. Getting started only takes 5 minutes.
"Metrilo is the only data tool I use to grow my business because I want to act fast. It is plug and play and gives me the data right away."
– Moiz Ali, Founder & CEO of Native (grew the brand from 0 to $100 million cash acquisition by P&G)
The Feature List
Metrilo is more than just a WooCommerce analytics tool – it’s analytics, a CRM, and email marketing all rolled up into one unified dashboard.
On the analytics front, you can gain detailed insights into your store, like your conversion rates by channel, top-performing products, and a lot more. You can even set up cohort analysis to track how effectively certain coupons or marketing campaigns are at turning visitors into repeat customers.
Speaking of customers, Metrilo gives you a detailed eCommerce CRM, complete with tagging and lots of segmentation options. You can organize your users based on their behaviors and filter out specific segments of your users, which becomes useful when combined with the next feature.
Metrilo can also help you send manual or automatic email marketing campaigns. When combined with the CRM, you can get into some really powerful email marketing automation. For example, you can automatically send upsell or related product emails to customers after a purchase. Or, you can send retargeting emails or abandoned cart emails to encourage customers to finish their purchases.
Most importantly, all of these features are rolled up into one easy-to-use cloud dashboard that syncs with your WooCommerce store via a dedicated integration plugin.
Some of the Biggest Benefits Metrilo Analytics Showed Off-the-Bat:
- The software’s web traffic reporting was a great way for us see our top performing channels, and discover where to focus our next marketing efforts.
- Historical data processing allowed us to easily import the store data we accumulate prior to using Metrilo to analyze the full scope of our operations.
- Retention analysis breakdowns let us track repeat orders to determine our retention rates by cohorts, and product sales, to make informed improvements across our campaigns.
- Conversion funnel analysis that let us see which of our efforts were bringing in hesitant shoppers, which were bringing in paying customers, and how we could bring in more of the latter.
- Product performance tracking that provided a fantastic window into understanding how to optimize our product presentations and marketing campaigns.
Gaining such deep insights into our store was encouraging, but this was still only half of what Metrilo promised. The platform also claims to offer store customer relationship management (CRM) features, and marketing email functionality, to help employ analytics empowered strategies.
How Much this all Costs: Metrilo Pricing Plans
Rather, users choose between three plans with monthly payments that range between $119, $199, and $299–with each plan building upon the one before it. Yearly payments receive a discount and cost $1.190, $1.990 and $2.290, in that order (saving two months worth of billing each).
For instance, the lowest cost “Essentials” plan comes with analytics only, the second “Pro” plan includes everything the first does along with Customer Database and Retention analysis features, and so on. Live ask-us-anything chat support also comes with all Metrilo packages, but a personally assigned growth consultant only comes with the most premium plan.
Payment plans are also freely modifiable, meaning users may upgrade or downgrade their service at anytime without fear of consequence. Moreover, Metrilo offers complete refunds for any dissatisfied customers who request one within 30 days of starting their subscription.
So, while the service certainly isn’t cheap, it does allow users to pay as they please, and do so worry free.
The Final Verdict: Is Metrilo Right for You?
Overall, I was quite impressed with Metrilo. It’s super easy to set up and the cloud dashboard is well-designed and easy-to-use.
More importantly, I think it provides features that can really make an impact on your WooCommerce store. Whether it’s understanding customer behavior, segmenting your customers, or sending targeted email marketing campaigns, Metrilo is there to help.
What’s more, with the advanced funnel and cohort analysis, Metrilo goes deeper than a lot of other WooCommerce analytics tools you might find.
While it’s not the cheapest service out there, I think it’s worth looking at.
