Overview
Mobile Ad Scout is a mobile advertising intelligence solution for marketers to track and analyze their competitors ad campaigns and increase efficiency of their advertising campaigns. The solution is capable to track ad campaigns run in specific countries, to search by traffic source, by platform (iOS, Android, Mac OS and Windows OS), fetch and store landing pages, websites and more. Mobile Ad Scout offers a single plan that costs $177 / month.
Top features
- covers all major platforms (iOS, Android, Mac and Windows OS)
- ad frequency cap tracking
- top performing ads identification
- track ad campaigns live time
You can only see the ads and check where that ad is running, which country, which OS etc.
You can sort offers running on duration basis so you can check offers which have been running for long time.
Final Thoughts
Mobile advertising continues to grow year over year, there is a clear trend for advertising to go mobile and hence the competition between mobile advertisers will continue to grow. In this environment, the significance of such ad campaign spy tools, as we presented above, will grow as well. The better advertisers informed about what ad campaigns are successful, what ad creatives and traffic sources are lucrative, the more successful they will be. Because these tools are capable to accumulate ad campaign performance historical data, as time goes by, their analytical efficiency continues to increase and it makes them even a better tool in the mobile advertisers toolbox.
