Mouseflow: How Well Do You Know Your Customers?

What is Mouseflow?

Mouseflow is a user behavior tracking software that can analyze the click patterns of your website visitors. It includes features like heatmaps, form analytics, and conversion funnels.

Mouseflow helps you understand your bounce rate (the reason why people go to your site and then abandon it). It can also pinpoint where people lose interest.

This data is beneficial for the acquisition and retention of customers, improving call-to-action, and narrowing business niches to provide a better customer experience.

Features

• Desktop tracking Track your users through your website and sales funnels.
• Device tracking If you have a large percentage of mobile and tablet users, you can track their movements too. See each hand movement including swipes, zooms, and taps.
• Heatmaps Measure the engagement of separate pages on your website. Improve your call to action. Advanced heat mapping can show where your visitors are clicking and where they are reading your content. Increase content on clickable pages and put call-to-actions where your potential customers are hovering.

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• User analytics. See what operating system, browser, visit time, and where your users are coming from.
• Live streaming. Watch your website users navigate in real-time.
• Funnel analytics. Having trouble getting visitors to convert to customers? Get detailed analytics detailing your visitors’ flow through your website. See where visitors are hesitating in your sales funnel and increase your conversions faster.

• Error reporting. Mouseflow will mark the exact time and location of click errors 24/7 so you can reproduce and fix it asap.
• Form analytics. Quickly see where your forms are underperforming. Analytics show form re-submissions, incomplete forms, and the number of time people take to fill out your forms.

• Javascript error tracking. Sometimes a website has a javascript error and you do not realize it until it is too late. With Mouseflow, you can quickly search sessions in which the error occurred. The software will even show you the full error message, affected lines of code and a stack trace in real-time. This can save you a lot of money in missed sales and simultaneously improve the validity of your website.
• Customized alerts. It is impossible to personally babysit your website 24/7. With Mouseflow, you can receive alerts via email, Slack, or webhook and be instantly notified when your site has a glitch. It catches an up-tick in cart abandonment, errors, and usability roadblocks so your email blast or social media promotion does not get wasted.
• Advanced filtering. Filter your analytics in real-time after sending out promotions or at specific times of day to A/B test. You can filter based on navigation, date, location, operating system, browser, device type, visitor type (first time/returning), referral source, custom variables and more.
• Click-rage. A unique feature of Mouseflow is the ability to tag click-rage. This is a term for user frustration. When a visitor repeatedly clicks the same spot on your website and becomes frustrated after not getting where they need to go, the software will tag their session as click-rage. If multiple reports are generated for the same area, you can quickly go in and fix the error to improve your website’s usability.
• Segment your data. Need to filter your visitors or customers into a subset? Mouseflow allows you to filter the data it has collected to better understand a segment of your users. You can even share these reports with team members who are focusing on the particular subset.

Mouseflow Pricing

Mouseflow offers a five-tier pricing structure, Free, Starter, Growth, Pro, and Enterprise.

An annual discount is available on all paid plans. You will save $60 on the Starter plan, $240 on the Growth plan, and $1,200 on the Pro plan.

Pros

• Page-to-page tracking
• Track your users in real-time as they navigate your website
• E-commerce support
• Dynamic content support
• Lead page and opt-in form analytics
• Live streaming for heat map results in real-time
• Multiple users can access one main account. Great for teams working on multiple websites.
• Slack integration
• A/B testing
• Integrates with Google Tag Manager
• Supports iframe

Cons

• No app for Android or iOS
• Limitations in Free or Starter plans
• Does not integrate with social media
• Interface can be difficult to navigate for newbies
• Recording tool needs improvement
• Filtering for session recordings is basic and can be time-consuming
• Credit sessions can run out quickly
• Javascript is not always supported