What is Nanigans?
Nanigans is a cloud-based digital marketing solution which helps businesses with cross- channel advertisement and buying. It also helps manage campaigns on digital media.
Nanigans provides a single platform to reach customers across Facebook, Instagram, Twitter and other ad display channels. It also helps in optimizing the frequency of ads across channels. It allows customers to manage, measure, and optimize their online advertising across various channels.
In addition to this, Nanigans offers in-house control and provides solutions, which are strategies for an ad campaign, acquisition of further customers and retargeting the existing customer. It offers an advertising platform for measuring and optimizing cross-channel digital ad spend based on incremental revenue for marketers.
Nanigans empowers in-house marketing teams to profitably grow revenue through cross-channel advertising. More than $600M in annualized ad spend is managed through Nanigans software by marketers worldwide who rely on Nanigans as a strategic lever of customer growth and revenue generation for their companies. Offered as Software-as-a-Service, Nanigans features cross-channel programmatic media buying, incremental revenue optimization, and real-time business intelligence across today’s most valuable digital channels. The company is headquartered in Boston with offices in New York, San Francisco, London, and Singapore.
Nanigans Features
Nanigans software features programmatic media buying, predictive revenue optimisation, and real-time business intelligence across different marketing platforms including Facebook.
Nanigans sets out to provide marketing teams with “battle-tested” ad management software and support.
The company is headquartered in Boston with offices in New York, San Francisco, London, Singapore, and Seoul.
Nanigans services to help with performance improvement on Facebook include:
Strategy
Acquisition
Retargeting
Nanigans University
Proprietary Facebook Ads Management performance optimisation features available through Bionic, not available through Nanigans include:
Universal Marketing Bridge
Exclusive cross-platform live bridge between Facebook Ads Manager and Google Marketing Platforms for real-time unified campaign optimisation
Goal Pipeline for Automatic Purchase Funnel Optimisation
Prioritise bid and budgets in real-time towards the most down-stream funnel conversion events; thus maximising campaign spend efficiency.
Automatic Bidding
Proprietary bidding technology driven on your specific marketing objectives and conversion funnel.
Automatic Pausing
Algorithmic ranking and pausing of ads (either at Ad Set level or campaign level as desired)
Automatic Budget Management
Programmatic management of budgets of Ad Sets within a campaign, 100% compatible with Facebook’s CBO Campaign Budget Optimisation.
Automatic Management Style Adjustment
Dynamic campaign strategy refinement to strike the optimal balance between delivery/spend and cost per objective.
Data Connect
Bionic facilitates the seamless integration of first-party data both out of and in to the Facebook ad platform to assist in attribution and fine-tuning audience targeting.
Nanigans advertising automation software empowers in-house marketing teams to grow the revenue impact of their digital advertising. It enables its users to automate their customer acquisition and remarketing campaigns with cross-channel programmatic media buying, predictive revenue optimization, and real-time business intelligence tools — all offered through a SaaS (Software-as-a-Service) subscription model. Subscriptions are tiered based on number of software seats, ad spend allotments, and number of apps or sites.
Users can exploit Nanigans’ Cross-Channel & Cross-Device feature to expand their base of top-tier customers wherever they are by advertising across today’s most valuable digital channels. The software’s Predictive Optimization feature allows users to acquire high-value customers and drive ROI with Predictive Lifetime Value bidding and optimization algorithms. It allows Value-Based Bidding that uses sophisticated machine learning, to maximize users’ return allowing them to spend with confidence, knowing their bids are backed by deep data intelligence.
Furthermore, Intelligent Pacing reduces the impact of shifting ad market dynamics that often hurt campaign performance. Advanced pacing algorithms allocate users’ budgets smartly throughout the day, always optimizing for ROI. Nanigans’ Business Intelligence enables its users to analyze and take action on real-time and lifetime performance with dashboards, visualizations, and 100+ reporting attributes.
Workflow Automation allows them to save time and maximize efficiency with a comprehensive interface for everything from ad creation to deployment. Data Unification & Transparency lets users consolidate complex tools and unify first-party data to leverage cross-channel insights through desktop pixels and mobile SDK. Users can also partner with a cross-functional Customer Success team with deep vertical expertise dedicated to empowering them to scale their performance marketing.
Pricing
