- 1. Overview
- 2. Benefits
- 2.1. PERFORMANCE ACROSS CHANNELS.GROWTH BEYOND BORDERS.
- 2.2. UNRIVALLED REACH, GLOBAL IMPACT
- 2.3. GROWTH IN CHINA, TAKEN TO A WHOLE NEW LEVEL
- 2.4. THE FUTURE OF MEDIA BUYING, THE NATIVEX WAY
- 2.5. SIMPLIFIED TOOL FOR INCREASED TRANSPARENCY AND MEASURABLE RETURNS
- 2.6. DATA-LED DECISION MAKING, MAXIMIZED ROI
NativeX is a mobile advertising network that specializes in native ad formats that seamlessly blend in with the user’s game or app, delivering revenues for developers. The NativeX platform includes a predictive analytics engine that analyses multiple user variables to optimize ad placement and deliver higher returns.
They have a massive experience creating value on both web and mobile formats. Starting from October 2013, NativeX provides a new SDK that enables native ads within games; the aim is to make ads as native as they can be within the game itself, meaning less intrusion for the user, yet with a decent chance of them engaging with the advertising.
As the mobile advertising market expands, this sort of approach is likely to become more and more valuable as users, developers and advertisers increasingly demand more innovative solutions. NativeX is establishing itself as one of the mobile ad companies that can provide this.
But it certainly has its own cons too. The main one is that you can start advertising with NativeX only starting from 2,500 USD. Also their dashboard has the huge room for improvements in terms of usability.
PERFORMANCE ACROSS CHANNELS.GROWTH BEYOND BORDERS.
Today's businesses have shifted focus to performance. The role of CMOs is evolving into CGOs. Success in the role is redefined to better link marketing investments and return on those investments.
Our approaches evolve too. Our tech stacks have been re-invented into a Unified Performance Trading Desk, inspired by your needs and for your needs.
UNRIVALLED REACH, GLOBAL IMPACT
Our media partners are spread across countries and regions, covering over 90% of today's digital channels. No matter where your audience is, you get unrivalled reach at every possible touch point along your audience's digital path.
GROWTH IN CHINA, TAKEN TO A WHOLE NEW LEVEL
China, with its over 1.4 billion population, is a massively untapped market. Its large population base is the holy grail for advertisers across all verticals. Companies looking to expand their brands and services into China face significant challenges: the media landscape is unique, the marketing tactics that work there are completely different, emerging apps are popping up as new marketing opportunities... With roots in China, Nativex makes sure you capitalize on the uniqueness of the market to drive outstanding results.
THE FUTURE OF MEDIA BUYING, THE NATIVEX WAY
Take your media buying efforts to the next level with XMP. Built by the Nativex media buying experts for media buyers, XMP is the first
multi-channel media buying tool that connects with China’s top media (Douyin, Toutiao, WeChat, Kuaishou), Western top media (Facebook, Google, Apple, Snapchat) and video programmatic media (Vungle, Unity).
Increase your campaign efficiency by up to 1,000% with automated workflows, end-to-end creative insights, and AI-powered optimization features that focus on ROAS. XMP by Nativex takes the media buying concept to the next level.
SIMPLIFIED TOOL FOR INCREASED TRANSPARENCY AND MEASURABLE RETURNS
We use an API-first approach that enables real-time aggregation of data sources across the digital ecosystem. Cross-channel data intricacy is simplified into one unified dashboard. You can validate your returns with connected attributions and compare outcomes of one medium against the others with our set of metrics.Transparency is offered at levels of the medium, third-party data, and campaign performance.
DATA-LED DECISION MAKING, MAXIMIZED ROI
Uncover data insights at any data granularity with our best-in-class ROI and Performance Analytics solution. Make smarter decisions that ultimately generate the highest returns on your investment.