What is Omnisend?
Omnisend is an omnichannel email marketing automation tool that helps ecommerce businesses boost their sales. With the tool, customers and potential buyers can get relevant, personalized messaging across different channels and at various stages of the customer journey. Omnisend caters to ecommerce businesses of all sizes, from multinational companies to small, home-grown shops. They serve customers from a variety of industries, from fashion retailers, pet supplies, and fast-moving consumer goods. Omnisend is mainly targeted at ecommerce marketers who want to provide a unique online shopping experience to their customers. Whether you’re targeting visitors, subscribers, shoppers, buyers, or repeat customers, Omnisend provides you with the tools you need to engage with your contacts. Turn casual visitors into buyers with various sign-up forms. You can use its segmentation tools to group customers based on activity and buyer behavior for more focused messaging. For email campaigns, the drag-and-drop Content Editor tool helps you craft stunning email messages with less time and effort. On the other hand, automation helps you set up workflows for one or multiple channels for sending tailored messages. Omnisend also has real-time and historical reporting tools that help you analyze the effectiveness of a campaign or channel. All these tools help businesses achieve their marketing goals and derive a better return on investment from their marketing automation tools.
Overview of Omnisend Benefits
Omnichannel, multi-platform marketing campaigns
With Omnisend, you can create marketing campaigns that span across multiple channels, including email, SMS, and social media. This way, you can reach your customers, regardless of the platform they’re using. The software lets you combine all these channels into a single workflow, sending emails, SMS messages, and even Facebook messages for maximum engagement. Also, you are able to quickly initiate more automated sales as the system houses popular workflows for welcome series, cart recovery, and shipping confirmation.
Automated capabilities for personalized marketing
Omnisend comes with various features that make it easier for you to personalize your messages based on your customer’s journey. Through the platform, you can set up smart triggers so customers get the right message whether they’re at the browsing or buying stage, boosting your overall sales. For added convenience, the solution also provides pre-built marketing automation workflows based on best practices from businesses of all sizes.
Powerful tools for customer engagement
Omnisend provides tools to help you build relationships with customers. You can set up a Welcome automation workflow that can help convert newsletter subscribers into buyers, for instance. The software also makes it easier for you to set up discount and shipping codes to encourage shoppers to click the ‘Buy’ button. Automated emails for cart recovery and other features for boosting click-through rates also ensure that you’re maximizing every opportunity to connect with customers and make sales.
A Smart Send Solution for more effective marketing
Omnisend takes the guesswork out of estimating the right amount of emails to include in workflows. The software uses its built-in Smart Send Solution to ensure that emails are sent only to subscribers who haven’t made a purchase yet. For instance, Cart Recovery emails are sent only to customers who’ve already made an order on your website. With the Smart Send Solution, you can make sure that your customers don’t get any irrelevant messages.
Easier contact segmentation
Omnisend’s smart segmentation features so you can create various lists in your database of email contacts. This allows marketers to create personalized messages, resulting in improved customer engagement. They can also create auto-renewed segments, which categorize customers by channels, shopping behavior, and campaign activity, among others. Such segments can be used to create tailored messages and promotions. In this way, you can send the right messages to the right audience. You can build lists based on the channels used to subscribe, whether email, social media, or forms and landing pages on your store. The software also lets you use segment tags so you can create targeted campaigns based on products bought, discount codes used, or total order value.
Engaging, effective newsletters
Omnisend comes with an easy-to-use Content Editor that lets you create engaging newsletters in minutes. The Content Editor features drag-and-drop functions and features, such as a Product Picker to help you save time putting together newsletters. You can also add extras such as gift boxes, scratch cards, or coupon codes to boost open rates and clickthrough rates.
Versatile lead forms for easier information capturing
Omnisend offers various options when it comes to capturing information from website visitors. You can go for a more low-key Signup Box that stays visible at the bottom of the screen or choose flexible Popup widgets to quickly collect email addresses. The software also adds gamification to lead capturing through the Wheel of Fortune signup form. Whatever your marketing strategy is, Omnisend provides the right type of signup form.
Smart reporting for in-depth campaign analysis
Omnisend’s reporting features allow you to drill down into specifics so you can analyze every aspect of your marketing campaigns. You can create customized reports based on sign-up forms that perform the best, as well as subscribers’ devices, languages, and countries of origin. Clickmap capabilities let you see which parts of your newsletters get the most clicks, so you can adjust and improve your campaigns accordingly.
Advanced email marketing
Omnisend allows users to design appealing email templates through its drag and drop and Product Picker features. Even better, the solution lets users enhance email engagement with its CTR-boosters, which include scratch cards and dynamic discount codes, to name a few. These and more advanced email marketing capabilities significantly reduce time spent on designing emails for automation and campaigns.
Overview of Omnisend Features
- Omnichannel marketing campaigns
- Push notifications
- Facebook Messenger marketing
- Email and newsletter templates
- Image editor
- Product Picker
- Coupon code creation
- A/B testing
- Campaign Booster
- Welcome emails
- Abandoned Cart emails
- Birthday emails
- Customer Reactivation emails
- Order confirmation emails
- Automated email follow-ups
- Smart Send Solution
- Smart contact segmentation
- Landing page creation
- Popup signup forms
- Signup boxes
- Gamification for lead capturing
- Cross-Selling capabilities
- Embedded customer feedback forms
- Automation reports
- Campaigns reports
- Forms reports
How Much Does Omnisend Cost?
Omnisend offers one free plan and three paid pricing plans:
Free (1 User)
- 15,000 emails/month (2,000 emails/day)
- 1 Month Website Tracking Data History
- Website Tracking – Live View
- Website Tracking – Customer Profiles
- Email Campaigns
- 5 Segments
- 3 Active Sign Up Forms
- Signup Boxes
- Popups
- Landing Pages
- Discount Coupon Code
- Product Content Block
- Email Templates
- Image Editor
- Clickmap
- Sales Reporting
- Signup Forms Reports
- Campaigns Reports
- Zapier Integration
- Tidio Live Chat
Standard – $16/month or $13/month if annually (3 users)
All Free plan features, plus:
- 12x List
- Email campaigns
- SMS campaigns
- Abandoned Cart
- Welcome
- Browse Abandonment
- Product Abandonment
- Order Confirmation
- Shipping Confirmation
- Cross-Sell
- Order Follow-up
- Birthday
- Custom Workflows
- 100 Custom Events
- SMS Automation
- Segment Entry & Exit Based Automation
- Customer Reactivation
- Customer Feedback
- 3 Months Website Tracking Data History
- 20 Segments
- Optional Omnisend branding
- Unlimited Active Signup Forms
- 4 Additional Fields
- Wheel of Fortune
- Email A/B testing
- SMS campaigns
- Campaign Booster
- Product Recommender
- Product Picker
- Gift Box
- Scratch Card
- Conditional Content Blocks
- Automation Reports
- 24/7 Email and Chat Support
- Facebook Page (Auto-Post Campaigns) integration
- Smile integration
- LoyaltyLion integration
- Yotpo integration
- ReCharge integration
- AfterShip integration
- ShipStation integration
- Stamped.io integration
Pro – $99/month or $80/month if annually (5 users)
All Standard features, plus:
- $99 in free SMS credits/month
- 15x List
- Free SMS Credits
- Facebook Custom Audiences
- Google Customer Match
- Push Notifications Sends
- 200 Custom Events
- 6 Months Website Tracking Data History
- 50 Segments
- Facebook Custom Audiences Sync
- Google Customer Match Sync
- Push Notifications
- Customer Feedback
- Personalized Recommendations
- 6 Months Industry Leading Analytics
- Domain Signature
- Priority Support
- Gorgias integration
- Carthook integration
- EasyShip integration
Enterprise – custom pricing
All Pro features, plus:
- Free SMS credits
- Unlimited seats
- Unlimited emails per month
- Facebook Messenger marketing
- Unlimited Custom Events
- Advanced Workflow Customization
- 18 Months Website Tracking Data History
- 200 Segments
- Unlimited Additional Fields
- 18 Months Industry Leading Analytics
- Dedicated Account Manager
- User Logs and Audits on Request
You can contact the vendor for more details on the software’s Enterprise plan.
