What is Opteo?
Opteo is an AdWords management platform that automates and streamlines management-related tasks for your AdWords accounts via one-click improvements, detailed account monitoring, and MCC-level alerts. The system analyzes trends and figures to identify significant and relevant patterns in your AdWords accounts. From there, it automatically builds workflows that optimize your accounts’ performance.
Linking Opteo to your AdWords MCC (My Client Center) treats you to a robust set of features and premium tools like improvement engine, budget tracking, monitoring, MCC-level alerts, and more. With Opteo, you are able to optimize your AdWords accounts, track and resolve issues, and automate AdWords processes that take so much of your time, enabling you to do more and accomplish more.
Overview of Opteo Benefits
Opteo implements a proprietary algorithm that scours your AdWords accounts to find inefficiencies and automatically builds workflows that optimize major performance areas of your accounts. These workflows can then be activated with just a single click of a button. The system offers more than 20 improvement types, including pause underperforming ads, adjust keyword bids, optimize campaign bids, fix broken links, optimize campaign search queries, and pause duplicate keywords to name a few.
Opteo’s proprietary algorithm is constantly improved, which means the optimization tasks it recommends are always based on best practices and offered depending on its importance. These processes are always double-checked and shown in Opteo’s Improvement Box. All you have to do is decide whether to launch or dismiss each task.
With Opteo, all key metrics are located in a single location, making it convenient for users to view and access information whenever they need to, like when they had to monitor and resolve account performance issues quickly. On top of that, users can add more metrics that are not offered in AdWords, such as Quality Score Components, AdRank, and more.
Opteo has an alert system that you can configure so that it automatically send you alerts for specific scenarios, like when important changes are happening in certain accounts. And because alerts are shown globally, you are always aware of what’s happening and react instantly and intelligently.
Features
SO, WHAT ARE THE KEY FEATURES FOR OPTEO?
- Opteo will analyze your accounts and suggest improvements based on conversion data and performance targets. With one click Opteo improvements will be applied to your Adwords accounts.
- Adwords performance can be monitored and key metrics can be optimised in real time. Opteo also offers additional metrics such as QS Components, AdRank, and more.
- Multiple accounts can be managed in a single integrated table. View Adgroups, keywords, and other metrics. Offers a complete overview of bids and budgets that can be optimised and controlled for better performance.
- An easy-to-use dashboard allows you to explore segments. Identify your most profitable segments and optimise for performance. Reduce spend on inefficient segments and utilize budget in more profitable ones.
- Scorecards give you an accurate, and instant, overview of your accounts performance. In-depth account audits can be carried out in seconds meaning you not only understand the health of the account your budget can be leveraged efficiently.
- Integrate with Slack, get Improvements and Alerts delivered to your inbox.
- Opteo can be fully integrated with Slack. Improvements, updates, and alerts from your favourite Slack channel can be sent to your inbox informing you of changes that can affect the business. Stay on top of important changes as they happen.
WHAT’S GREAT ABOUT OPTEO:
- Workflows can be activated with a single click instantly improving your accounts performance and saving you time.
- The system offers over twenty improvement types such as pause underperforming Ads, adjust keyword bids, and optimize campaign bids. Saves you time, money, and improves performance.
- Opteo’s algorithm is always switched on meaning suggestions are based on current data and best practices. Proposals are prioritized based on importance.
- Opteo’s processes are offered in an Opteo Improvement Box, allowing you to decide what to launch, and what to dismiss.
- All metric data is located in one place making it convenient and efficient to work with routinely. Excellent opportunity to optimize account performance and deal with issues quickly.
- Metrics not available in AdWords can be added such as: Quality Score Components, AdRank, and more.
- Opteo’s alert system can be configured to automatically send notifications on specific scenarios. Know about important changes to your account instantly even when travelling abroad.
WHAT YOU NEED TO BE AWARE OF:
- You are limited to connecting 25 accounts if you are on the entry level account
- It only works with Google Ads. Unfortunately, Opteo does not offer Facebook, Instagram, or Microsoft Ads integrations, and as far as we know, they are not on their Roadmap.
How Much Does Opteo Cost?
Opteo offers four SMB and enterprise pricing plans for users to choose from. Give the details a look, and select the best plan for your company:
Basic – $97/month
- 30 Connected Accounts
- $50k Spend /mo
- Live Chat Support
- 24hr Refresh Cycle
Professional – $197/month
- 100 Connected Accounts
- $150k Spend /mo
- Priority Support
- 12hr Refresh Cycle
Agency – $497/month
- Unlimited Accounts
- $500k Spend /mo
- Priority Support
- 6hr Refresh Cycle
Unlimited – $997/month
- Unlimited Accounts
- Unlimited Spend
- Account Manager
- 6hr Refresh Cycle
Overview
Opteo is an AdWords account management software tool that allows users to optimize the performance of their AdWords campaigns from a single location.
Opteo’s algorithm provides real-time metric data that can be harnessed for better leverage and efficiency.
