What is OptiMonk?
OptiMonk is a SaaS application that you can use to improve conversions with action-based messages (bars and popups) based on what you know about your website visitors and their behavior on your website. For instance, you can display popups based on data on Geo location, engagement level, cart value, cart abandonment, returning visitors, and more.
OptiMonk enables you to attract your visitors’ attention with engaging content displayed at the right moment. You can also use it for lead capture, webinar registration through opt-in forms, and to promote or highlight coupon codes, discounts, special deals etc.
OptiMonk was launched in 2014 in Hungary by an eCommerce conversion expert named Csaba Zajdo. The company has become one of Hungary’s fastest growing internet technology enterprises. It is driven by specialist digital marketers who have helped to create over 3,000 eCommerce websites among which several have gone on to become market leaders.
Overview of OptiMonk Benefits
What are the features and benefits OptiMonk offers to digital marketers? Here is the list:
Design
The platform provides handy templates for most needs. There is no need for customization as the app offers a one-size-fits-all method with preset layout and font.
Frontend Features
The popups are easy and neat to navigate. There is no risk of visitors getting confused as you can set the background color to your liking to ensure visitors focus only the popup. Another useful feature is the floating bar opt-in that scrolls along with visitors. In addition, there is also exit-intent functionality that works well.
Backend Features
The dashboard gives you a clear overview of all your opt-ins, with helpful statistics. In addition, the backend is user friendly and you can effortlessly view vital information such as stats and account settings with a single click.
Statistics and Reports
OptiMonk realizes a good stats page is essential. Its reports section displays numerous helpful graphs and data to increase the effectiveness of your popup strategy. Plus, the A/B testing tool is top rate and helps you select the best popup variant to display full-time on your site. The statistics are insightful with loads of attractive graphs that assist in visualizing the important actions you need to carry out. In addition, the platform is flexible and helps in email capturing and couponing.
Customer Support
We are impressed with OptiMonk’s customer support channels and tools. You can count on expert assistance via multiple channels such as phone, email, and live chat. In addition, there is a detailed self-help section where you can easily find answers to common queries. You can also schedule a session with an account manager if you wish to get personal attention for your issue.
Overview of OptiMonk Features
- Basic Analytics/Reporting
- Advanced Google Analytics Integration
Campaign Triggering
- Basic Triggering Effects
- Campaign Scheduling
- Connected Campaigns
- Exit-Intent Technology
Campaign Types
- Micro Landing Pages
- Nano Bars
- Popups
- Responsive Popups
Built-In Conversion Toolset
- Close Delayings
- Dynamic Text Replacement
- Integrated A/B testing
- Multi-Page Campaigns
Targeting and Segmentation
- Campaign Based Targeting
- Cart Based Targeting
- Custom Variables
- Engagement Based Targeting
- Geo Targeting
- Page Level Targeting
How Much Does OptiMonk Cost?
OptiMonk offers a 14-day free trial and 5 enterprise pricing packages:
Bronze Plan
- $29/month or $290/year (20% discount)
- 1 domain
- 5,000 visitors/month
Silver Plan
- $59/month or $590/year
- 2 domains
- 15,000 visitors/month
Gold Plan
- $99/month or $990/year
- 4 domains
- 50,000 visitors/month
Platinum Plan
- $199/month or $1,990/year
- 10 domains
- 250,000 visitors/month
Agency Plan
- $399/month or $3,990/year
- Unlimited domains
- 1 million visitors/month
- Unbranded
