What is Oracle Maxymiser?
Oracle Maxymiser, website optimization is as easy as a single line of code, which bring all your customer data into focus, run simple A/B testing and super-complex multivariate testing, track and analyze customer behavior across all channels. Get better online marketing strategies planned using Maxymiser’s leading testing and optimization solutions. Manage customer’s information using reports, create tailored and engaging customer experience and maximize business opportunities for a profitable outcome.
Organize customer data in one single platform with Maxymiser, provide best solutions the moment they land on the page until transactions are completed. Take advantage of Maxymiser’s intelligent and accurate segmentation and target consumers according to their preferences for best income opportunities.
Maxymiser’s predictive insights will provide the best information that helps users plan on different campaigns that will establish customer relationship. Oracle Maxymiser’s proprietary algorithm automatically analyses all session data tracked on page or imported from third-party data feeds, this includes CRM data, DMP audience segments, web analytics and social content, purchase history and offline data.
To increase customer satisfaction and connections, make personalization with an ease and without the need of professional help. By using a single line of code on the page, make necessary updates on the pages and keep track of what works well for the visitors. Edit most layouts that would look appealing and make sure customers are able to navigate easily when browsing products. Let them know what the latest about the brand is, help them in the process of decision making and make sure loyal customers are taken care of all the time.
Features
Maxymiser can help you gather the data you need to present your customers with personalized experiences. For example, you can collect in-session user activity to display offers and other messages to help reduce customer frustration, abandoned carts, and website bounces. You can also gather prior-use data (e.g., data that came from the users’ prior visits) to provide the viewer with relevant content.
In addition to testing websites accessed by users with laptops and desktops, Maxymiser allows you to extend your testing program to mobile apps. Furthermore, Oracle has designed Maxymiser to minimize latency, lessening the negative impact of the test code on your website or application’s performance.
The dashboard makes it easy for you to view the data you’ve gathered, and there are a variety of filters you can use to distill this data. You can also view graphical displays of your data from the included reporting dashboard.
Maxymiser comes with some data analytics features, but if the features you want aren’t included, you can integrate Maxymiser with the third-party app of your choice. The product works seamlessly with Oracle’s Data Management Platform, but you can use third-party tools (like Tableau) as well.
Finally, Maxymiser’s integrations also help you gain a complete view of your customers by allowing you to bring in the information you have from other sources, such as websites, applications, and third-party CRM products (i.e., Salesforce).
Plans and pricing
Maxymiser is a part of the Oracle Marketing Cloud, which consists of six different products geared toward marketers. Unfortunately, Oracle does not publish information about its subscription plans or pricing information for cloud tools, so you will need to reach out to the Oracle sales team for additional details.
Though Oracle offers users a free tier and trial subscriptions, you should know that the Marketing Cloud is not one of the products that’s available to you without a paid subscription plan. The free tier and trial subscriptions cover only the following product areas: infrastructure, databases, application development tools, analytics, content and user experience, management and identity services, and integrations.
The competition
Maxymiser is a powerful website and application testing suite for marketers, but there are other options for those who want additional features in their platform (such as support for other types of apps or use of AI-based analysis tools).
One of these is Optimizely, which calls itself an “experimentation platform” that helps you create, test, and analyze varying iterations of a website or application. In addition to mobile apps, Optimizely can help you with Internet of Things apps (e.g., those for Google Home or Amazon Alexa) and smart TV apps. It is helpful to engineering and product teams as well as marketing teams, so do consider it if you want testing software that can be used company-wide.
If you are only interested in A/B tests, where you test one change at a time, consider AB Tasty. In addition to its testing and data analysis tools, AB Tasty comes with AI-based tools to help you drive your experiments and analyze your data. While AB Tasty isn’t as capable as Maxymiser in that it only allows you to run this one type of test, it does do that very well.
Final verdict
Oracle Maxymiser is a powerful, enterprise-grade testing platform for marketers who want to know what website changes would grow their business. Maxymiser allows marketers to make data-driven decisions, and its support for a variety of testing types and powerful analytics and reporting functionality makes it a useful product for those who can afford it.
