What is Outbrain?
Outbrain is the world’s largest content discovery platform that aims to deliver and promote personalized, relevant online, mobile, and video content to audiences while helping publishers and businesses understand their audiences through data.
Outbrain thrives on the value of bringing audiences and content together, delighting its target audience while at the same time creating revenue, driving engagement and breeding consumer insight to publishers and businesses. As a platform, it helps bring publishers and marketers together into the world’s most vibrant content marketplace through its products Amplify (for marketers) and Engage. (for publishers) It serves over 190 billion personalized content recommendations every month and reaches over 561 million unique visitors from across the globe.
Overview of Outbrain Benefits
Through Amplify, Outbrain helps businesses reach an engaged audience through a flexible, pay-per-click model and grow traffic to articles, blog, and your mobile-optimized or video content. (ads are not allowed) Businesses can control the budget, and pay only for visits received, until a daily budget has been reached. Display video recommendations as well with leading video providers or use Outbrain’s API to increase video views.
Outbrain believes that engaging content is the foundation for the web’s leading monetization solution. As such, its unique placements find the right audience for the content being shared, thanks in part to Discovery Modules that only showcase the most valuable and engaging content available. It is also fully customizable and flexible to meet various business needs while native campaigns can be naturally scaled across the web.
Advanced testing and conversion tools are also available for users to set out and reach specific goals, providing optimization when needed. Outbrain drives success for businesses of all sizes, with measurable results against a broad range of marketing objectives. Content recommendations can be optimized according to editorial and business objectives. For editors, there is also Outbrain VR which combines editorial judgment and decision-making with predictive analytics and algorithmically-generated content recommendations to reduce the complexity of programming content, increases audience engagement, and maintains a distinctive editorial voice.
Overview of Outbrain Features
- Pay-per-click model
- Optimization
- Intelligent placements
- Outbrain VR
- Customized modules
- Responsive design
- Traffic shaping
- Native campaign support
- Complete video experience
- Mobile support
How Much Does Outbrain Cost?
Outbrain runs on a Cost-Per-Click, or CPC, pricing model where you will be charged for the number of clicks each campaign receives based on the CPC you set.
Example:
If you set the campaign budget to $50 and the CPC to $0.85, you will pay $0.85 for every click until you hit your $50 budget cap. With this CPC, you can receive a rough maximum of 59 clicks. You can change the CPC anytime in your campaign settings depending on how well the campaign performs.
Once the budget has capped, your content will no longer be distributed to Outbrain’s network of publisher sites. A reader can still click on content that was served prior to the budget being fulfilled but you may be charged up to 20% more than your budget for clicks delivered during this time.
Outbrain Pro's
- Admittance to CNN, Time, ESPN, and that's just the beginning.
- Practical
- Easy to utilize
- Various transformation pixel occasions
Outbrain is easy to use with an instinctive UI for promoters who have run crusades on other advertisement organizations. It offers a recognizable promotion arrangement to Facebook on probably the most pursued sites with worldwide reach.
You can begin on Outbrain for just $10 making the obstruction to evaluate extremely low.
Outbrain Con's
- No self-serve whitelist
- May require account the executives help for high volume
- Difficult to get supported in the first place
Outbrain is one of the more troublesome promotion organizations to get your inventive and presentation page endorsed. I have seen them permit more straightforward reaction type points of arrival in the beyond couple of months. Another issue is you wanted a record supervisor to dispatch "whitelist" crusades that are restricted to choose distributers.
When to use Outbrain
Do you presently promote on Facebook or Google? Then, at that point, Outbrain is probable a solid match to give a shot as long as there is some substance.
Outbrain is the most severe with regards to endorsing promoter creatives, so survey the rules prior to dispatching a mission. When meaning to intensify go after brand mindfulness, schooling or crowd development then Outbrain is a magnificent fit.
Direct reaction advertisers with a reasonable, convincing story are seeing gigantic accomplishment on Outbrain. Models incorporate Home Gourmet expert, Babbel, and Heritage.
On the contrary side, Tophatter sends individuals to a page of 90-second closeouts. The item remains all alone.
