What is PartnerStack (formerly GrowSumo)?
PartnerStack is an affiliate marketplace which connects brands with affiliates/publishers. Brands like Evernote, Crowdfire, Freshbooks are usingPartnerStack to run their partner programs.
If you are an experienced affiliate marketer who has used a marketplace like ShareASale, CJ.com, Clickbank or something similar, you will be able to start usingPartnerStack in no time. The interface is different compared to others, more modern. In fact, I find it to be the fastest among the ones mentioned above and for someone like you and me who care about speed and a nice UI, you might fall in love the first time itself.
As a blogger, affiliate marketer, you have the option to quickly join the affiliate program offered by many of the companies listed there. You can start by creating an account for yourself using the below link.
Create Your free account
Once your account is created, you can click on Marketplace to start browsing the available brands and join their affiliate program.
Once you have joined a program, you can click on the top left to switch between various programs. Clicking on links will let you grab your exclusive affiliate link and you can also grab marketing material by clicking on the Assets section.
Once you have accumulated enough payout, you can use Paypal to receive payment. This part is not automatic like others affiliate marketplaces; you have to request payout manually. Minimum payout is $25.
PartnerStack Features
PartnerStack Smart Segments
Create the segmentation for the customers and the partners. It lets you drill down and look which partner is bringing down more conversion to you.
Identify and create filters for the partners based on their performance as well as how they are performing with a specific program.
You can also experiment with the segment-specific rewards and messaging as well as other factors that can really help you to get better.
PartnerStack Tracking & Analytics
If you are running an Affiliate program, then it’s vital that you track and analyze your affiliate programs. PartnerStack keeps track of your dashboard and tracks the analytics that is important for the success.
PartnerStack gives you live activity updates of your program and track each individual partner’s link as well. You can get it exported to CSV to show it to your clients if any.
The dashboard can be customized and you can set the parameters or the metrics for you that matter the most.
PartnerStack Auto-generated Partner profile
Before you proceed, you should know well about your partners’ social media performance or how it performs as a partner.
PartnerStack auto generates the profile of your partner for you so that you can track his history. With PartnerStack, you can provide the content for your partner to share and brand them for your program. You can also look out that where your partners are sharing their program.
Offer your customers the specific pages to push their referrals and also control messaging for them using single dashboard.
PartnerStack Email Campaign Editor
Create email campaigns for your customer and start driving your sales with the automated email campaigns. The automated email campaign editor is fully customizable and tracks and automate your individual email to each of the customers.
Whether you are sending a check in or the welcome messages to the customers, you can do all that using the message tab. In the message tab, you can easily edit the campaigns for automation.
With PartnerStack, you can track the specific actions that your customers take and manage your replies using the single message tab. After creating the messages, launch it in minutes.
PartnerStack Customer Tracking
This is one of the best features that I have seen in any of the affiliate marketplaces. You can have a look at what is bringing the sales and where it is come from.
You can track your partners as well as the customer’s activity in the meantime. You can easily track the links and look up where it is being shared. Easily track your partner’s global reach and reach them with a live map.
You can look up and locate that which links are driving most sales and where.
PartnerStack Rewards
Do you want to reward your partners for participating in an offline event? You would definitely want to keep good partners stick to you.
You partners can get rewarded about speaking your company using the blog posts or the social media. Track the partner performance using the customer’s dashboard and live track their activities as to where It is being shared. Reward your partners accordingly.
PartnerStack Promotional Offers and Campaigns
Set up the timed campaigns for your partners and promote the product s using the timed campaigns. Track each activity using the dashboard and reward them accordingly.
Design your custom program sign up page and upload your logo, choose your color or even set up your own programs and start inviting your partners.
Pros of PartnerStack
- Easy to set up and use
- Beautiful and modern UI
- Great customer service
- Seamless backend integration
- Trusted by top-notch affiliates
- Great exposure
Cons of PartnerStack
- Not yet mobile friendly
- Lacking further notifications settngs
PartnerStack Pricing and Discount with Promo, Coupon code
PartnerStack offers several plans. Pricing starts at $500/month plus a commission on partner payouts. Below is a summary of the main features that come with their three tiers.
- SMB: Starts at $800/month. Includes partner payouts & compliance, partner resource management, anti-fraud & security, marketing partners, link-based integrations, and ticket-based support.
- Essentials: Starts at $1500/month. Includes features of SMB and referral partners, CRM integrations, phone & email support.
- Enterprise: Custom pricing. Includes reseller partners, multiple partner types, various partner groups, application management, partner tiers, CRM-to-CRM integrations, and custom support.
While the prices above are standard, they can, in fact, vary a lot based on your company’s actual needs and can go anywhere between $300 to $15,000 a month. Especially now, during these hard economic times, it’s well worth to book a demo and ask for a discount or a better offer.
Conclusion
Overall I would say PartnerStack is truly a great platform both for product owners and as well as an affiliate to promote SaaS products effectively.
I didn’t witness any downside of PartnerStack, except for the fact they can consider onboarding more and more product owners to their platform. This can be quite important from an affiliate marketer standpoint. They need to leverage the network effect well to grow their business.
