What is PPC Protect?
PPC Protect is an automated click fraud detection and protection software that guards digital advertisers against possible sources of fraudulent, malicious, and illegitimate pay-per-click ad clicking. It ensures advertisers can launch pay-per-click campaigns free from activities and people that are draining their advertising budget through illegal ad clicks and preventing them from engaging with their actual customers.
PPC Protect detects and combats click fraud through the aid of its advanced algorithms. When a website visitor clicks on a PPC ad, the software records the ad clicked and routes it into a funnel for monitoring and analysis.
The click fraud detection and protection software uses Artificial Intelligence to uncover fraudulent clicks that are not recorded in its database. Once it’s done confirming that an ad click is malicious, the perpetrator of the click fraud is immediately blocked from viewing the ad and making further clicks on it.
Overview of PPC Protect Benefits
Protection Against Click Frauds
PPC Protect is designed to detect and combat click fraud that can damage one’s PPC campaigns. It can pinpoint click fraudsters that are illegally clicking on ads. These can be customers who got frustrated, disappointed, or embarrassed in their dealings with the advertiser. It helps you make sure all clicks of your ad campaign is authentic to make sure your marketing money and efforts don’t go to waste.
Automatically Adapt
PPC Protect is an AI-powered click fraud protection solution. Utilizing advanced machine learning algorithms, the software can spot click fraud depending on the rules set by advertisers. They can create rules that are specific to their own business or industry, and the software learns and applies those rules automatically as it performs operations for discovering anomalous and illegitimate ad clicks.
Block IP Addresses
PPC Protect is built with a system that can identify and blacklist IP addresses once they are used for generating fraudulent clicks. This gives advertisers a way to prevent fraudsters from making further ad clicks and penetrating their entire PPC campaign.
PPC Ad Traffic Monitoring
In PPC Protect, developers will be able to track not only the traffic coming in and out of their PPC ads, but they can also check all the visitors on the website even if they are not yet clicking on the PPC ads. By also tracking web traffic, advertisers can block perpetrators of click fraud right away even before they take their first action.
Overview of PPC Protect Features
- Google Ads Connection
- Auto IP Blocking
- Traffic Monitoring
- Custom Detection Rules
- Reporting
How Much Does PPC Protect Cost?
PPC Protect offers various enterprise pricing to choose from based on your monthly Google Ads budget. For complete pricing information, get in touch with the software vendor. Here’s an overview of the plans:
Regular Pricing – starts at $29/month or $288/year
- Unlimited domains, protected clicks, and account users
- Real-time IP blocking
- Personal account manager
Agency Pricing – custom pricing
- Unlimited accounts and protection
Enterprise Pricing – custom pricing
- Unlimited budget protection
- Enterprise hardware
- SLA
