About Referral Candy
Referral Candy is a customer referral program great for those just getting started. The web application is meant for online stores to boost sales. It features integrations with Amazon Webstore, Etsy, Shopify, Magento, and many other sites. You can easily set up the program you want, customize program and rewards, change the way things look with the need for help from developers. The easy to navigate dashboard displays campaigns, analytics, and contacts. Reports are generated on how your campaign is going and how to improve it if needed.
ReferralCandy Review: The Best Features
With most referral programs you can expect the standard system where the company specifies a reward for each referral. Then, you can create an area where unique links are generated for each user. These links are shared with friends so that the referral can be traced back to an individual.
ReferralCandy is much more than just that. Yes, that's the basic idea behind the app, however, you have a wide variety of other features to look into.
Stunning Templates to Bring In More Referrals
The backbone of any referral program is the ability to market your program and to look professional at the same time. Since I'm assuming most e-commerce professionals aren't coders, the ReferralCandy templates come in handy.
The templates are kind of like landing pages since they are small, optimized pages, meant for boosting referrals and sales. The templates are mobile-friendly, and they are easy to plug right into your website.
So, you would have to upload an image and background, then talk about what users get when they refer a friend or family member.
Developers should also enjoy the templates since ReferralCandy opens up the HTML and CSS editing areas for unlimited customization options.
Multi-channel Promotion Tools
The big question for most referral programs is “Where do I start promoting it?”
Whereas many referral apps give you the tools to make a referral platform, ReferralCandy takes it a step further by including a complete promotional suite.
Firstly, ReferralCandy has a module for sending email blasts. It automatically makes every person on your email list part of the referral program. Then, an email is sent out notifying people of this, so they can go to the website and grab the link to share.
The automated emails don't stop there. When someone makes a purchase on your site they also receive an email prompting them to join the referral program. This way, no one gets left out and you don't miss any of the traffic going through your site.
ReferralCandy also provides landing pages and an embeddable signup area to post on your store. The checkout area is a great place to add an embedded referral module, so ReferralCandy has a sweet spot for this as well.
Automatic Reward Distribution
All rewards are sent out without any work on your end. Therefore, after you launch a referral program you don't have to send out individual emails to the people who get their rewards or for those who are referred.
This works by detecting the successful referrals by customers in your system. You won't see anything if a person doesn't click on the referral link and make a purchase, so it doesn't make the water appear muddy.
Since there are multiple types of rewards available, (discount coupons, cash rewards, custom gifts, and more) you have the opportunity to switch between these options in the middle of your referral campaign. You can also run multiple referral programs if you'd like to, depending on the types of customers.
We mentioned this before, but part of reward distribution is the safeguard against fraudulent activity. Sometimes people try to take advantage of referral programs by creating invalid referrals or trying to get more rewards than what is acceptable. Because of this, ReferralCandy tracks and reports suspicious cases so you can block a user.
Finally, the reward management system helps you out with all of your coupon codes. The coupons and cash rewards are sent out automatically, but you can go through and contact some customers if the need arises.
Revenue and Engagement Tracking
Without analytics, a referral program leaves you with many assumptions. That's why the ReferralCandy engagement and revenue center provides sleek stats and pages for understanding the performance of your brand's referral program and how your customers are interacting with it.
You get to measure how much your customers love your company and also learn about which of your customers are the best at giving referrals. You might find some VIPs who are easy to partner with and reward even more. You might even find that some people are blogging about your products and pushing tons of people through your website.
This area also covers your referral program's growth, with metrics for how many emails are sent, the number of purchases, clicks, and much more.
How Much Do You Pay for Referral Candy?
ReferralCandy has no free plan, so there's no way for you to avoid paying a monthly fee. However, ReferralCandy does offer a 30-day free trial, which lets you test out the product and cancel it at any time.
The pricing from ReferralCandy is about the simplest you can find online.
In fact, there's only one primary plan that goes for $49 per month + a monthly ReferralCandy commission.
The commission starts at 5%, but it drops as your website grows and as you bring in more sales.
The commission scale looks like this:
- A 5% commission fee for your first $1,000 referral sales.
- A 3.5% commission fee for the next $10,000 in sales.
- A 1.5% commission for the next $100,000 in referral sales.
- A 0.25% commission for everything above that.
As you can see, the commissions are only collected when the sale comes from a ReferralCandy referral. Therefore, if you make a sale with your email list or Google Ads, ReferralCandy doesn't take credit.
The pricing website has a handy calculator tool where you specify your monthly sales and it tells you how much you would have to pay and your expected ROI.
The Enterprise Plan
The only other pricing plan available is for Enterprise customers. You'll have to contact ReferralCandy to set up a custom plan, but the minimum rate listed on the website is a $3,999 monthly fee. It doesn't make you pay any commissions, so this is strictly for enterprise partners who want the extra support and advanced customization.
Is ReferralCandy the Best Software for You?
As you've probably figured out, I can't seem to find any downsides to using this e-commerce referral program. I would have a tough time not recommending ReferralCandy to anyone.
It makes it easily possible for growing your brand and also for scaling up when you get bigger. With the automated tools, beautiful templates, and simple stats, you can't go wrong anywhere.
A must-have for every e-commerce website, small or big.
