What is ReTargeter?
ReTargeter is a powerful marketing product designed to fully maximize ad spending by effectively building business brands and nabbing their most qualified site visitors with the highest probability to convert. Or you can try another tools at here. ReTargeter delivers highly targeted, real-time digital advertising solutions and the best account management in the industry.
Simply put, the ReTargeter platform's superior technology analyzes every online ad impression, determines the best marketing placement for that advertising opportunity and automates the optimization. ReTargeter then puts real-time bidding in control of an advertiser's or agency's advertising budget. This process ensures advertisers have the best ROI on their ad spend by maximizing impressions served in high converting webpages and avoiding "wasted" ad impressions - all while saving time.
ReTargeter also provides valuable analytics through which clients can track results, optimize budgets and strategically plan for future campaigns. With the ability to track sites with multiple audience segments, ReTargeter also allows clients to pinpoint different types of profitable users and allocate budgets accordingly. ReTargeter gives you that platform where you can get the most out of your marketing strategies by serving targeted display ads to the right people at the most opportune time. That means your brand, products, and services are always in front of your high value targets, ensuring that your brand stays on top of your target audience’s minds. The app encourages return visits and improves conversion as well as return business.
As a result, ReTargeter provides advertisers with increased conversion rates, improved ROI, and ultimately more profit.
ReTargeter 's platform includes display advertising, video, and rich media. The platform is available in the following verticals: retail, finance, insurance, healthcare, travel & airlines and media.
ReTargeter offers a variety of solutions to manage PPC and display performance across search engines such as Google Adwords and Yahoo! Search Marketing as well as display ad networks such as Google's Content Network. ReTargeter also combs social networks such as Facebook and MySpace to reach your target audience with highly relevant ads.
ReTargeter's platform combines proprietary technology, sophisticated algorithms and best-in-class account management to deliver maximum traffic volume at the best cost per acquisition (CPA) available on the market today.is a privately held company based in the UK and is a leader in real-time marketing automation. The company operates from offices in London, UK and Los Angeles, CA, US.
The two founders of ReTargeter are CEO Steve Kelly and CTO Michael Kakande. Beginning its operation as a start-up company in 2010., ReTargeter helps you to easily get the right people into your sales funnel, increasing your ROI (return on investment) and the value of each lead. Stop throwing money away on unqualified leads. ReTargeter is a data-driven marketing solution designed to attract and convert only the highest quality traffic. This means higher conversions and lower cost per acquisition!
According to the company, this app comes with real-time targeting features that are not available in any other retargeting platform in the market today. It boasts of a display ad technology that targets customers all over the globe and is based on cookies.
Overview of ReTargeter Benefits
With ReTargeter, businesses have a string of smart and powerful real-time advertising solutions that helps them target the high value audiences that have the highest probability to convert. By delivering smart, timely digital ads to the right people, your brand or product remains relevant to your target audience, ensuring high conversion rates as well as return businesses in the process.
95% of the Fortune 100, including the likes of Microsoft, Yahoo!, Google and Amazon have already integrated ReTargeter's technology into their supply chains.
Founded by an industry veteran known for his extensive experience in digital advertising, ReTargeter is a Singapore-based company backed with the expertise of several former ZF Friedrichshafen executives, including production management.
ReTargeter' vision is to facilitate a more efficient way for the world to buy smarter and sell smarter. The company's founder, Vijay Shekhar Sharma, stated that ReTargeter was founded to break down the silos that companies face in today’s digital advertising industry. The company provides automation software aiming to provide complete transparency on advertising spend, conversions and reach across all channels – display, search, social media and video.
As a result of its automated waterfall algorithm, ReTargeter helps companies distribute digital ad budgets based on actual ROI-based performance from targeted campaigns.
ReTargeter has seen significant growth in the last 3 years since its founding.s solutions combine data science, machine learning and real-time bidding. The company's technologies are attractive to brands because it helps them reach relevant audiences at the best possible price. In addition, ReTargeter provides information about the performance of each campaign through detailed reports.former McKinsey & Co. consultant Larry Miner, ReTargeter began as an online distribution company in 2004 that enabled brands to buy and sell advertising inventory. Since then it has grown into a full-service digital advertising network that incorporates data-driven targeting services such as search engine optimization (SEO), display advertising, mobile marketing and social media. To date ReTargeter has shipped over $250 million in digital inventory for more than 1,000 advertisers worldwide – including American Express, Allstate, American Airlines regional airlines and Seattle Seahawks quarterback Russell Wilson's "Russell Wilson Foundation".time, your website visitors leave your site without making a purchase or inputting information on your form. In short, the majority of them exit your site without taking the desired actions you want them to do. ReTargeter changes all that by ensuring your brand remains relevant to your website visitors even after they leave your site.
ReTargeter digital advertising solutions are built with your website visitors in mind. Site retargeting ensures that your ads are always present to your website visitors all the time. Facebook has become an essential advertising platform, a potent ingredient to the success of any eCommerce endeavor. With ReTargeter for Facebook, you have a bidding platform that displays retargeted ads to your website visitors across Facebook. All in real time.
For those w ho are discouraged from managing their digital advertising campaigns by the complex nature of accessing the information on which campaigns to run, ReTargeter makes it easy for you to optimize and manage your digital advertising campaign from one place. With its extensive reporting capabilities, you can see at a glance the performance of each campaign and the results achieved through each ad you have chosen.
No matter h ow you look at it, real-time bidding is a powerful tool that helps to optimise your digital advertising budget. With ReTargeter's RTB technology integrated into your supply chain, you are guaranteed maximised return on investments.
ReTargeter's technology comes with patent protection in the United States and internationally – with additional patent applications currently in process around the world. As of December 2011, ReTargeter has filed for and received patents for three of its innovations in the real-time bidding space.ow big or small your business is, you can confidentially implement a ReTargeter platform at your website using either your own custom-built HTML code or our WordPress integration to take advantage of our ReTargeter's technology. With this technology, you will be able to sell and display relevant ads on your website that resonate with your visitors.ho want to implement accurate marketing strategies, ReTargeter also offers audience targeting solution. This particular service employs the use of demographic, geographic, behavioral, contextual, interest, and intent-based data to find your ideal audience and present them relevant and timely ads. The system uses a powerful media buying platform to display ads all over the web.
The aforementioned ads are automated and provide you with the exact metrics you need to know so you can optimize your ad campaigns. With ReTargeter, you can rest assured that timely ads are being delivered to your website visitors all the time.
It is impo rtant to create a complete and integrated branding strategy to make your brand's presence stand out in a crowded marketplace. ReTargeter's suite of services provides you with the means to do just that. These solutionsrtant to create an engaging and actionable landing page after a visitor has clicked on an ad. With ReTargeter's landing pages, it is easy for people to input their information or make a purchase. They are easy to design and use professional graphics that will surely entice potential leads. Landing pages offer conversion tracking as well as all the other tools you would need to make sure your business generates more leads, sales or other desired actions from your website visitors.
Overview of ReTargeter Features
Precision Targeting
Campaign Managers
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Networks make it difficult to sign up for streaming services like Sling or DirecTV Now because they’ve partnered with cable companies, like Comcast, who need subscribers with two subscriptions to recover the cost of producing many channels
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- Reporting Tools
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How Much Does ReTargeter Cost?
ReTargeter offers different audience targeting solutions that cater to various needs and demands. The following versions are available:
Site Retargeting – starts at $500
- Site-based retargeting enables you to show your ads to your Website visitors as they browse the web.
Retargeter for Facebook – starts at $500
- The Facebook Exchange is Facebook’s real-time bidding platform that allows you to show your website visitors retargeted ads across Facebook.
Audience Targeting – $2,500
- Leverages demographic, geographic, behavioral, contextual, interest, and intent-based data to target your ideal audience.
Other products include:
- CRM Retargeting
- Search Retargeting
- Multiple Products