Introduction to Revcontent
Founded in 2013 by John Lemp, Revcontent is highly regarded as the fastest growing content recommendation network in the world. The network powers more than 250 billion content recommendations each month. Considered by many as the largest and best-performing native ad network globally, Revcontent serves some of the top content marketers including Forbes, CBS, and NBC News among others.
It is a highly sought after ad network trusted by marketers and brand advertisers because of its excellent performance and high-quality service. What sets Revcontent apart from the rest is the company’s system that uses highly responsive widgets, infinite scroll, gallery implementations, and unlimited API customizations. These ad formats are quite beneficial to publishers and advertisers alike.
Publishers with high-quality websites generating more than 50,000 monthly visits can benefit a lot by joining Revcontent. However, be warned that the ad network does not compromise with quality. It is said that they only accept 6% of all applications submitted, rejecting 94% of applicants.
Those who are lucky to join the ad network benefit from the highest eCPM for even worldwide traffic as well as other features such as support for different geographic, contextual, and demographic channels. Their customizable widgets provide a wide range of site-specific targeting options.
Revcontent’s widgets can be integrated with all types of blogs and websites to enhance traffic and increase revenue. Publishers have a wide range of widget options to choose from including media, technology, and entertainment widgets. You can even incorporate the native ad network’s widgets at the end of any article on your website to help you earn additional income.
Revcontent is also highly regarded for its transparency and accurate reporting. Its intuitive user interface is well detailed with the most transparent reporting in the industry. They have an advanced analytics and report system that gives you real-time statistics about your website’s performance straight from a powerful dashboard. Advertisers also benefit from the ability to target customers using different options including geo-location, mobile or desktop platforms, and even on the basis of brands consumers frequently visit.
However, joining Revcontent as a publisher is a bit difficult. They have a minimum traffic requirement of 50,000 visits per month. They even go as far as scrutinizing your website to ensure that you publish high-quality content that provides value to visitors. Furthermore, your website must not contain or promote objectionable content such as pornography, malware, and hacking activities.
As soon as your website is approved, you’ll have access to their auto-generated javascript code that you can simply copy and paste into the widget area of your site to display native and recommendation ads. The widgets are fully responsive and can be served on both mobile and web enabled devices.
Is Revcontent a better alternative to Google Adsense? Well, there are instances where Revcontent’s rates for native ads are higher than Adsense but many publishers prefer to use Revcontent alongside Adsense for maximum benefit. Revcontent also performs better than Adsense on social sites. However, in general, Revcontent pays almost the same as Adsense.
The company has one of the best support staff in the industry. Their support team is always available 24/7 to handle any query you may have via email, telephone, and a fast response ticket system.
In as far as payment is concerned Revcontent pays on Net 30 terms. Their minimum payout threshold is just $50 paid via PayPal. You can easily withdraw your earnings for the previous month after 30 days without a hassle.
What we like about Revcontent
- It is a leading premium native ad network
- High paying big advertisers
- A great network for mobile publishers. You can even monetize apps with their ads.
- They have the best rates in the industryThey give publishers full control over ads displayed on their sites
- Accurate and transparent real-time reporting system
- A great support team
- Low minimum payout threshold of just $50
- Functional widgets that are even customizable
- Now updated with a referral program
What we like least about Revcontent
- Small time bloggers or publishers cannot join due to a high minimum traffic requirement
- They have many restrictions
- You agree that Revcontent may require a financial accounting and inspection of Your books and records including, but not limited to, access to Your computer databases, in order to verify and corroborate financial information regarding the relationship established hereunder.
Why Use Revcontent?
There are five logical business reasons to use Revcontent to promote your offer.
- Cheaper
- Reaches 97% of United States
- More granular targeting
- Real-time data
- Scales faster
Are those bold claims? Let’s take a look at each one.
Cheaper
Revcontent offers the lowest bid and smallest deposit.
The minimum bid you can make is $0.001 per click, although you might want to increase your bid if you plan on promoting on Tier 1 and Tier 2 countries. The minimum funding amount is $50, but each campaign is required to have a $100 daily budget.
The real proof is when you back out to a cost per action (CPA).
Follow a simple strategy over 90 days then compare your CPA to other sources. My bet is Revcontent is competitive with all your other paid media sources.
Reach
Quantcast estimates Revcontent reaches 97% of the United States.
What does that mean?
It means you’ll be able to reach majority of the households in the US if you use RevContent. It is one of the biggest traffic providers out there.
Revcontent serves over 250 billion impressions per month.
It is a significant reach you miss out on by not using Revcontent.
Is it possible to access that inventory via Display or Adsense? Yes, at a higher cost.
Granular Targeting
To me, this is where Revcontent trumps Facebook, Outbrain, and Taboola.
Facebook offers 800 interest options compared to 3,000+ from Revcontent (3x more).
The following are the available targeting options:
- Country Targeting – you can choose worldwide traffic, or you can narrow down to specific countries. Once you have chosen a country, you can further narrow down to specific regions.
- Zip Code Targeting – if you want to dig deeper, you can target based on zip code. This way, you can target cities or even suburbs.Metro Targeting – targeting metro areas of a specific region is also possible. You can include or exclude them as you like.
- Device Targeting – this allows you to choose between desktop and mobile. Once you have chosen between the two, you can also choose the operating system.
- Language Targeting – it’s necessary to choose the right language, which is based on the headline of your creative. If you can find a language that matches your ad, that’s perfect. If you can’t, then you can simply choose all languages. However, you can’t choose more than one language, and you can’t choose “all languages” if the specific language of your ad is available.
Furthermore, you are reaching them at exactly the right time; when they are looking for the next piece of entertainment.
Whitelist and Blacklists are something that Revcontent does better than everyone. Use templates to fast track success in your niche.
Here are the whitelist/blacklist options in Revcontent:
- Placements (via Widget IDs)
- Interest Topics
- Brand (specific websites)
- Geo
- Device Type (including mobile OS)
Real-time Data
Revcontent data refreshes in near real time. Outbrain and Taboola’s data delay is 2-4 hours on a good day.
Because of RevContent’s huge traffic inventory, you can expect traffic to come in within a few minutes. But they offer real-time reporting, so this allows you to see initial results quickly, helping you optimize faster.
Real-time data is a huge advantage to get a competitive CPA.
Scales Faster
Ready to increase the budget for a working campaign?
If your campaign is performing really well, chances are you’d want to scale quickly.
You won't have to worry about wasting money, as Revcontent spends the new budget while maintaining CPA performance.
Another key to scaling is creating whitelist campaigns for top performing placements (widgets). Revcontent provides whitelisting & blacklisting during campaign creation. Never wait for an account manager to set up your whitelist campaigns.
Pros and Cons of Revcontent
Pros:
- The native ad network provides responsive widgets that can adapt to both web and mobile platforms
- They give publishers full control over ads that appear on the publishers’ websites. You can remove inappropriate content any time you feel like.
- They provide high rates ranging from $3 to $40
- They have highly customizable widgets that serve native ads that your traffic may never even know were ads.
- More superior performance of ads than in other networks.
- They provide the ability to monetize mobile apps with native ads
- They have an accurate and quite transparent dashboard and reporting system
- They have a low minimum payout threshold of just $50
- Their support team is friendly and quite helpful. They are always available when you need them.
Cons:
- It is not easy for a small-time publisher to join the network. They have a high traffic minimum for the average publisher.
- The ad network has a number of restrictions and very high standards which is why they only accept 6% of publisher applications
