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What Is Rival IQ?

Rival IQ delivers analytics and competitive intelligence to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ enables digital marketers to uncover new opportunities, identify trends, and track results across all major social channels and the web.

Social mediators are the driving force behind global conversation. The Social Media Intelligence Report, or “SMIR”, is a high-level analysis of the latest social trends for social media marketers. Based on Rival IQ's primary benchmarking data which covers over 1,000 brands across 300 verticals, the report provides brand managers with actionable insights into their competitors' strategies and tactics.

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The annual SMIR Report is released as a free download as part of the Rival IQ brand leader report, which includes social media intelligence and results from key daily social benchmarks.

Rival IQ partnered with data management firm, Quantcast, to create its first blog post. The post titled "How Much Social Data Is Enough?" provides an analysis and case study of Quantcast's blog post on it's own content strategy and what we can learn from this for our own content strategy. The post was written by Martin Saba who has over 14 years experience in digital marketing communications.Social Media Marketing Benchmark Study is an online survey conducted by Rival IQ in partnership with VentureBeat that represents an in-depth view of over 700 agencies and over 1,600 brands.a tracking tools will help you understand your success and your opportunities so you can get more followers, boost engagement, and increase your social media marketing ROI. The cross-channel report gives you a quick and simple overview of your brand’s social success and shows you how you stack up against your competitive landscape across all your social marketing platforms.

 

Rival IQ Features

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  • Campaign Management

Campaign Management is a quick and convenient way to keep an eye on your email list, social media engagement, website analytics, and other marketing metrics. It will also help you manage your submissions to search engines like Google. 

With Campaign Management you will be able to view all of your campaign data in one place so that you don't have to rely on multiple tools or take time away from other tasks to handle it. Plus it's user-friendly enough for even the newest marketer!

So if you're looking for a simple tool that offers multiple features at a reasonable cost, Campaign Management is worth checking out..

  • Analytics

Analytics are critical to understanding the operation of your website. Without this information, you are flying blind. If you're not using Google Analytics, this article will show you the benefits and help you get started.

Analytics provide insight into how your site is used so that it can be improved. As traffic increases on your site, analytics data will also increase to show what's working and what isn't so that adjustments can be made accordingly to reap the best results possible.

  • SEO Management

SEO Management

However, wiht the rise of the internet, there are too many websites to compete with for a spot on the first page of Google. This has led to SEO companies that focus on repairing your website's ranking.

An effective SEO management service can help you take control of your online presence by ensuring that more visitors are finding you over competing websites.

Take a look at some of these reputable companies below before making any more costly mistakes!

  • Social media management

Social media management sounds so intuitive, doesn't it? But there are actually a lot of things to keep in mind when you're busy with this daily task. You have to constantly monitor what's being published on your own channels while also checking the competition's feeds. If any crisis happens, you have to be the expert that has all the answers. There are even situations when you need to take into account SEO and SEM metrics. For example, you might want to change a Facebook update's headline to include a particular keyword, or a Twitter hashtag campaign might be a good idea. But how can you keep an eye on so many different metrics? Intercom – customer communication tool – is the solution! It allows you to monitor all of your social media accounts in one place. By using this platform, you can also know the best times to post on different social media channels and which audience is more likely to read your posts. You can rely on Intercom for organizing polls and other forms of direct messaging (by adding questions).
Intercom is widely used by companies that are striving for success in social media marketing, because it's simple-to-use and powerful.

  • Customizable Reports

Customizable Reports
A customizable report is a type of document that allows the user to tailor the appearance of the report by changing the layout, text, color scheme, etc. This data comes from an Excel file or database.

The benefits of creating customizable reports are manifold. They allow users to create many different reports in one place. For example, you could have one customized report for breaking down your profits by quarter and another tailored for your supply chain management goals.

If you were creating multiple reports for several people, customizing the report would make it quick and easy to move information around. For example, suppose you were providing projections for your entire company. You can customize that report to include only your employees’ names, pay rates (and the company's cost for each person) and any other details that might be useful in presenting your projections. Customizing a report is like building charts or graphs within an Excel file so that they can be reused in another application.

These benefits are why many organizations send out customized reports during tax season, when reports are required by law to be filed with the IRS.

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  • Competitor Monitoring

With digital marketing, businesses are getting more personal with what they are tracking. They are not just tracking their web analytics anymore, but also their competitors’ web analytics. Seeing how the other company is performing means you can further grow your own business by adjusting your goals or asking yourself if you should stick to what you know or try something new!

  • Engagement Tracking

It is no secret that the job market has been tight for a while now. In order to maintain your position at any company, you have to be productive and stay on top of your game. Usually, this means staying committed to one task at a time and being able to focus your focus. However, these days it seems that employers just need you to have the right skill set instead of actually being able to perform tasks in line with what they are asking. If their expectations are not met it will be up to the employer's discretion whether or not they put you on probation or release you from employment.

  • Brand Management

You’ve heard the terms before, but what are they really? We’re here to offer a definition, some insight into how these terms are used in business, and why it matters that you know the difference between them.

Brand Management is the process of developing a single coherent “personality” for your company or product that helps establish customer loyalty and generates revenue. Branding includes aspects like images, colors, slogans, packaging design factors etc., which all work together to create an emotional connection with consumers.

How it works

Okay, we’re a little biased, but Rival IQ integrates social listening throughout our app to keep our customers competitive no matter what’s trending on social. Alerts help you keep track of important breakout posts, bio changes, and more from your competition, while the Discover tool provides powerful Twitter and Instagram search for influencer and mention tracking, new trending content ideas, hashtag research, and more.

But Rival IQ’s social listening prowess doesn’t stop at influencer tracking. The industry-leading tools are also built into our integrated marketing platform, providing social listening alerts that are triggered based on pre-set parameters, or paid campaigns that are powered by the same monitoring core as our intelligence center.

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This intellicore is powered by hundreds of data sources, including influencer platforms, social media platforms, and public data sources, and pulls more than 2 trillion data points each month. And reach is just the tip of the iceberg. Rival IQ’s crystal clear insights means you can answer any question you can imagine with our comprehensive insights into reach, sentiment, engagement rates, audience location clusters, keywords that are driving action & sales (from online to offline), real-time competitor tracking (like video views), and much more.

Rival IQ isn’t just built on powerful analytics; it’s also designed with creative in mind at every step of the creative process.igence comes in handy for everything from managing social media campaigns, tracking competitive moves, finding new audiences for your brand, and more. When you combine powerful listening tools with the ability to make timely actions based on what you’ve learned through social listening analysis, it helps you take your strategy to the next level.

And as a social media marketing platform, your business gets more from Rival IQ than just analytics. RivalIQ's native advertising platform is continuous - live real-time bidding, enhanced targeting, and intelligent real-time ad creation. Coupled with outstanding analytics and a flexible platform that’s easy to work with, you can rest assured that your campaigns will be going the right places at the right times.

 

Pros

Social analytics and listening are most powerful when viewed in the context of your competition, so fans of that approach will like keeping an eye competitors right alongside your own brand’s mentions, influencers, and more. Rival IQ also pulls out common phrases and common terms in bios to make sure you’re using the most current and relevant language for your followers.

Social media isn’t a one way street – so Rival IQ also provides a comprehensive view of your competitors’ social media posts, reviews, reviews, reviews. Not just what they have said about you, but an easy view into the reviews from yours to theirs from individual sources.

You can alsowatch competitors for specific phrases on Twitter, Facebook, or LinkedIn, or check out who is using competitors' brands. As of this writing Rival IQ co-founder CEO Matt Martin has spent years developing this competitive analysis feature.

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Rival IQ is a Full-Service Social Customer Service Platform That Saves You Time & Money by providing customers with Fast & Smart Social Media Monitoring of their competitors, customers, suppliers and contacts on all major social networks including Facebook, Twitter , YouTube, Google+ , Pinterest , Linkedin and more. If you are looking for a different way to monitor your competitor's social media campaigns then you can get more information about RivalIQ here .o see exactly how many followers you have against those of your competitors – and to what extent your numbers are slipping up over time. Comparing performance is not just desirable for vanity purposes but is often grounds for change in social strategy or product direction.

To stay up to date about the latest news, reviews, price drops, deals, tips and more about Rival IQ sign up for their email list using this LINK Sign Up

Rival IQ was named one of the Top 20 Social Media Monitoring Software Tools by BrandVisibility.com. The award is given to tools that can help you find data for your social media marketing campaign by alerting you when your competitors are engaging with potential customers or talking to your company or clients on social media.

 

Cons

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Because of limitations with Facebook’s API, Rival IQ isn’t able to offer a version of Discover that supports Facebook at this time.

Rival IQ is a Facebook advertising tool that allows companies to identify the performance of their ads, figure out what’s working, and optimize. I use it for my own company, Savvy Social Media Marketing, and I find it indispensable.

Rival IQ gives you insights into the biggest driver of performance on Facebook: Audience targeting. Audience targeting is the act of narrowing your Facebook advertising audience to people who are most receptive to your product or service. Many times, this means taking data already available to you, like emails or customer lists, and uploading them to Facebook. From there, Rival IQ can match those emails or customer lists to people’s Facebook profiles, and you can target your ads using that information.

 

WHAT ARE THE BENEFITS?

• Increase social engagement
• Give you key metrics to drive engagement and justify your social media campaigns.
• Track the competition
• Gain insight into competitor strategy by spotting boosted content.
• Discover new content ideas
• Use easy-to-access data, recognize your own top content and expand its use

Rival IQ Pricing

rival iq

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Shafiq Armani
I'm Shafiq Armani, an expert in selling group buying tools. With more than 10 years of experience in the digital marketing industry
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