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WHAT IS SALESBACKER?

Salesbacker is a freemium email automation tool started in 2015 by entrepreneurs Chris Guthrie and Norbert Hendrikse, two entrepreneurs with a background in e-commerce. Both saw the need for a tool that could help business owners automate the process of getting more product reviews and seller feedback ratings on Amazon.

Ever since, Salesbacker has been the go-to solution.

Along with a product research tool like Jungle Scout to help you find profitable Amazon products, Salesbacker is the perfect tool to increase your FBA profits, because it helps you scale your outreach to customers through automation. 

Generally speaking, if you don’t implement any of your own communications with customers, you can expect a rate of 1 to 3 percent of your sales resulting in buyer feedback. This isn’t all that much, especially when you’re first starting out and your listing is a ghost town. 

Fortunately, with Salesbacker’s pre-built email campaigns, you can increase the amount of feedback and engagement your listings get – and you can also set up email alerts whenever you get a negative review, allowing you to address any concerns in real time.

 

salesbacker

What is good about Salesbacker?

If we're talking about popularity, you can put Salesbacker on a par with such services as Feedback Genius and Feedback Five. To be fair, I also used all the above-mentioned services, and Salesbacker is undoubtedly the easiest to start. So, if you want to start asking your customers for reviews as quickly as possible and do not want to spend a lot of time learning a new tool - Salesbacker is your choice.

Unfortunately, simplicity is perhaps the only thing that comes to mind when we talk about the merits of Salesbacker. Maybe if you sell 50 items per month, that will be a sufficient argument. But if you have reached a higher level, you will want to interact with your customers more efficiently, squeeze the most out of the review requests you send. In this case, SalesBacker will not be able to help you, as its toolkit is very modest.

SALESBACKER FEATURES

So, what does Salesbacker actually offer?

In all paid plans, Salesbacker includes these features:

  • BSR (best seller rank) tracking
  • Message automation to encourage feedback and reviews
  • Detailed analytics for your emails
  • Canned email responses and templates
  • File attachments up to 7 MB in size, so you can send your buyers bonus goodies

These features come with every paid plan. However, there are a few notable features missing that you should know about.

Salesbacker doesn’t really have email analytics options, so you won’t be able to track open rates, clickthrough rates, or A/B test your emails. 

It’s also not possible to specify when delivery takes place, beyond the timing you set from your triggers. And its focus is on the US marketplace, so if you’re selling internationally, you’d need to handle that another way.

If any of these features are important to you, I’ll go over some alternatives that might be a better fit later in this Salesbacker review. 

SALESBACKER PRICING

 

When it comes to price, Salesbacker has a really attractive pricing model.

For one thing, if you sign up with this link, you’ll get a 60-day free trial that lets you send up to 10,000 emails – and it also comes with a special bonus specifically for Niche Pursuits readers!

After your 60 days are up, you can continue to send up to 120 emails per month for FREE with Salesbacker’s free plan! If you’re still a small operation that’s finding its groove, this is probably the best free plan of any Amazon feedback tool.

Of course, once you have a thriving Amazon FBA business, you’ll want to send a lot more emails and take advantage of all the premium features Salesbacker has to offer. 

SALESBACKER MONTHLY PLANS

All of the premium features are included with the paid plans – the only other difference between each of the paid plans is how many emails you’re allotted per month, ranging from 1,600 up to 40,000.

salesbacker reviews

The pricing for these Salesbacker plans ranges from free to $19/mo for 1,600 emails, $39/mo for 4,000 emails, $79/mo for 16,000 emails, and $159/mo for 40,000 emails.

Remember that you’re able to change how many emails get sent based on the criteria and triggers you choose, so you should be able to find an optimal number that makes sense for your business. 

Salesbacker Summary

Increase reviews and seller feedback
Choose from our pre-built email campaigns designed to get you what you want most: product reviews, seller feedback or both. Set up once and forget it.

Automatically monitor your seller feedback and product reviews
Receive email alerts when you receive negative seller feedback or product reviews. Provides you an opportunity to thank a customer for their comments or provide good service to disappointed customers.

Email File Attachments
Include a PDF or other file with any email that we send to your Amazon customers — great for providing extra value or a bonus to your customers!

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Shafiq Armani
I'm Shafiq Armani, an expert in selling group buying tools. With more than 10 years of experience in the digital marketing industry
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