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What is is a cloud-based content management platform that discovers and researches content on social networks and web content. It then selects relevant content and edits according to specified requirements and publishes it on digital platforms including Facebook, Twitter, LinkedIn and Google+. It helps in boosting credibility with readers and builds brand awareness. creates and shares curated content pages, monitors and shares knowledge with coworkers privately and publishes curated content for the target audience. It leverages curated content in templated newsletters and integrates with SSO, intranet and enterprise network, which helps in creating a private curated content hub. offers solutions such as content curation for websites... is a content delivery and marketing platform aimed towards three specific users: Thought-Leaders, Content Marketers, and Knowledge Managers. All three curate content but their purpose varies. comes a complete solution for all types of content curators, enabling them to either: develop personal brand among their professional networks; generate leads, enhance SEO, and create and sustain brand awareness; and to discover and distribute information across organizations.

Overview of Benefits

How does work for your business via content?

  • Gather and find great content related to your business or your pressing need with its smart searching feature and through the Scoop community
  • Get only the content that matter and satisfy your need for a fresh perspective.
  • Effectively deliver your content through a whole slew of channels such as email social media, and even within your professional networks and reach your audience with ease and speed. Content Director is Lean Content solution for marketing built for the needs of small and medium sized businesses. It lets marketing professionals set and document their goals and manage their content marketing strategy such as in sourcing content, planning and publishing content, and measuring impact and ROI.

Smart Calendar: Define your content objectives through simple rules. Your smart calendar instantly highlights when content needs to be scheduled for your blog, social channels and newsletters.

Content Sourcing:’s technology crawls 20+ million web pages and delivers relevant content personalized to your needs and guarantees you’ll have a dense editorial line.

Auto Scheduler:’s auto-scheduler will take it from there and maximize distribution of your created or curated content on all your channels. You can let the app do the heavy lifting on repeating tasks so you can focus on the important stuff.

Analytics: Analyze detailed content performance of each content item across every channel through a visual, user-friendly KPI dashboard. Generate performance reports and demonstrate success.

Overview of Features

  • Content Suggestions
  • Content Hubs
  • Branding
  • Social Sharing
  • Mobile Apps
  • Website Integration
  • Analytics
  • Newsletters
  • teams
  • Lead Generation
  • Privacy

How is it used?

You start by selecting topics, which will become the “boards” of curated content allows you to create. You create a name for your topic and add some related keywords (these will allow to curate content for you).

You can add content to your boards in any of three different ways:

  • Via suggestions provided by
  • By “re-scooping” content from others
  • Directly “scooping” a link by entering its URL or using the bookmarklet

You can connect your other social networks to easily share your scoops. Connecting your social networks also helps build your community—you’ll be able to see people you’re connected to on other social networks on, then check out their topics to see if they’re scooping content you’d like to follow. You can also use the search feature to find additional topics and users. As with all social networks, building a community and engaging in conversation is an integral part of using effectively.

Additional features (everything from scoop scheduling to team curation to newsletter publishing) are available through paid upgrades.

How Much Does Cost? offers three priced editions and a free version designed for freelance individuals. All paid plans are billed annually.


  • 1 User
  • 1 Topic
  • 2 Social Accounts
  • 10 Scoops per day

Pro Annual – $11/month (billed annually)

  • 1 User
  • 5 Topics
  • 5 Social Accounts
  • Unlimited Scoops per day
  • Limited Customization
  • Basic Content Suggestions
  • Analytics
  • Scheduling of posts
  • Promotion to the community

Business Annual – $67/month (billed annually)

All Pro Annual features plus:

  • 1 User
  • 15 Topic
  • Unlimited Social Accounts
  • Unlimited Scoops per day
  • Advanced Customization
  • Advanced Content Suggestions
  • Content in your blog or website (Wordpress, Wix, Squarespace integration)
  • Promotion across the web via Outbrain (additional fees apply)
  • Document upload & sharing (PPT, Word, Excel, PNG etc)
  • Premium Support

Content Director – starts at $333/month (billed annually)

  • 5 Users
  • Custom Topic
  • Unlimited Social Accounts
  • Unlimited Scoops per day
  • Optional features
  • Aggregate Analytics
  • Auto Smart Scheduler
  • White Label

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