What is SearchMetrics?
SearchMetrics is a comprehensive SEO and content marketing suite for enterprises that allow them to create engaging content and connect with customers in a more effective way. The SEO and Content Experience suite aims to eliminate guess work from the equation by providing deep insights into the market and competitors. The Analysis tools help discover new opportunities and enable management to make smarter and more informed decisions to improve revenues
The suite contains all the tools users need to quickly monitor keywords, evaluate links and sub-pages and compare different domains. The platform also supports large domains using its huge database of search results as well as the social media. The AIO suite allows businesses to stay ahead of the curve and updated in real-time.
Overview of SearchMetrics Benefits
SearchMetrics suite allows enterprises to increase their online visibility, grow traffic and ultimately increase revenues by search and content performance optimization. The content optimization features use a data-driven approach and take advantage of the gigantic database of transaction data, which indicates purchase intent. The platform analyses the content competitors are using to attract the target audience and provides recommendations on how to improve market share. The suite also provides deep insights into Mobile SEO, ranking and traffic. Content recommendations are based on natural language processing and semantic analysis. SearchMetrics suite covers all digital-marketing campaigns, including content, search, social and PPC and allows enterprises to analyze, measure, predict and report on them.
Both executive and operational dashboards can be built within a minute and allow users to create custom conversion and traffic forecasts and help measure performance across different platforms. Scalable optimization of sites works best for large and complex sites and helps in quicker identification of errors through deep-crawl capabilities. The desktop and mobile crawling-agents help improve performance and prioritize issues. The crawling-agents crawl millions of URLs to identify otherwise hard to find critical issues and help improve user experience and avoid issues that may cause search penalties. The unique customer intent analysis capabilities of the platform provides access to the largest SEO database in the market and can analyze domains in real-time.
Overview of SearchMetrics Features
- Research database
- Complete visibility history
- Supports all countries
- 100,000 rankings/report
- Last two years historic KW ranking
- Content performance analysis
- Competitive KW discovery
- Domain/sub-domain comparison
- Real-time visibility alerts
- Social engagement analysis
- APP rankings
- Link optimization
- Page traffic forecasting
- Premium analysis
- Channel and conversion reporting
- White-label reporting
- Dashboard templates
- API access
- Client success management
- SEO PM
- Mobile and local visibility
- Site structure optimization
- Backlink analysis
- PPC insights
- Report scheduling
Plans and Pricing
Searchmetrics is fairly inexpensive for small businesses in need of SEO data. But, it can get pricey very fast for larger companies in need of historical ranking data or multiple users.
For small businesses, Searchmetrics offers two limited plans. The Research Cloud National plan costs $97 per month or $970 per year. This tier gives one user SEO data for all website traffic from a single country going back five years. However, only current search engine rankings are available and you cannot export data from the software.
The Research Cloud International Plan costs $173 per month or $1,730 per year. This gives you access to traffic data from 6 countries and includes search engine rankings as part of the historical SEO data. You can also export up to 50,000 records.
It’s important to note that neither Research Cloud plan allows you to analyze specific keywords. For that, you’ll need to buy the entire Searchmetrics Suite. Pricing for the Suite varies based on your number of users and data needs—you’ll need to contact the company for plan options. That said, Suite pricing starts at around $3,000 per month for medium-sized businesses.
Searchmetrics Suite plans include multi-user management capabilities, customizable dashboards, and access to the Searchmetrics API for advanced queries. You also get access to an unlimited SEO history from the more than 30 countries for which the company collates data. Depending on your plan details, users can also create independent SEO management projects.
Final Verdict
Searchmetrics is a highly capable tool for SEO rank monitoring, keyword analysis, and SEO-driven content creation. Most of the platform’s best features, including keyword analysis and the Content Experience tool, are reserved for enterprise-scale businesses. However, smaller companies can still benefit from the straightforward SEO ranking tool and access to historical data. Searchmetrics’ user interface could also be vastly improved, but this shortcoming isn’t enough to hurt the software’s value.
