What is Feedback Genius?
Feedback Genius was created as a special tool for Amazon sellers. The software automates communication between the purchaser and seller. The seller can increase their number of reviews because emails are automatically sent during certain time periods. Seller Labs has created a total of four tools, Feedback Genius, Quantify, Scope and Ignite. For merchants interested in all four solutions, they have been combined in the package called Seller Labs Pro. In comparison to the other feedback management tools created for Amazon sellers, the Feedback Genius Review is excellent.
WHAT CAN IT DO FOR YOU?
Seller Feedback Notifications
Perhaps the most important part of the whole software package, Feedback Genius provides immediate notifications every time a customer leaves feedback.
You can set this to only send notifications for negative reviews, or allow it to notify you of everything, but we’d recommend only setting it to notify you of the negative reviews.
This is because they’re the only ones that require immediate attention and it can get a little spammy if you have a high sales volume and leave it to send alerts for all reviews.
Automated Emails
Feedback Genius has a full email automation suite that allows you to:
- Solicit reviews a specific amount of time after an order
- Automate emails a set time after an order to invite the buyer to contact you regarding any issues, reducing the chances of a negative review
- Use emails as a marketing tool, for example upselling or cross-selling an item to a customer who previously purchased a related item (you can set emails to automatically send whenever you like, for example immediately on shipment, 14 days after dispatch, etc)
It doesn’t provide the full range of segmentation and A/B testing tools that you’d likely get in an email automation tool aimed specifically at marketing, but for a tool whose main focus is review management, the email automation for marketing is surprisingly in-depth. It certainly isn’t 100% focused on feedback related templates as you might assume.
Feedback Genius also comes with a range of proven email templates that have come from their data regarding the most effective emails sent by users of the service, and they’re fully customizable giving you full control.
Optimized templates for each potential goal allow for the highest possible engagement rate and effectiveness.
Actionable Message Analytics
There is a full analytics section that allows you to analyse your previously set emails including metrics such as:
- Open rate
- Click through rate
- Unsubscribe rate
This is very handy for analysing the effectiveness of your emails and working out which ones need to be further improved and which ones are doing the job you wrote them for.
It also offers monthly reports, displaying the total number of emails sent and the appropriate statistics.
This is a well designed and easy to use feature, although we will say the reports are a little slow to load on larger accounts with a lot of orders(emails).
Another downside is the fact you can only see the overall reviews you’re getting overtime, instead of being able to break this down by product – but this is relatively minor.
A/B Testing
Feedback Genius comes with a nice A/B testing tool that allows you to test two emails against each other, then save the most effective one as a template.
This allows you to constantly test new ideas and gain insights on what works and what doesn’t, making your emails naturally improve over time.
Once again, it’s surprisingly fully-featured for a product that seems to only focus on review management and will be a real boost to your customer retention/review management strategies in the long term.
You can also get super granular with 10 filters that let you send certain templates to certain buyers, increasing the effectiveness even further if you are willing to get stuck in to the data to that extent (which you should).
How Much is Feedback Genius?
As with most comparable products, the price you’ll pay for your Feedback Genius subscription depends on the volume of sales you receive (or in other words, the volume of emails you need to send).
There is a free package that allows you to send up to 100 emails on one marketplace, so this is a great way to test out the software’s user interface and see how well it could work with your business.
It’s not worth much more than that though, and even a newcomer to selling on FBA with a small amount of ASINs will want to go for the next package up ($20 per month for 1,000 emails)
From there onwards, there is $40 for 3,000, $80 for 10,000, and finally, a high volume package that overs 60,000 emails for $250 per month.
Unfortunately, all of these packages are for one marketplace only, and if you want to use Feedback Genius to help sell on further marketplaces, it will cost an extra $10 per marketplace, per month.
