What Is Seller Legend?
In 2015, a group of Amazon MWS API developers created this software for Amazon business owners. It’s aimed to help owners effectively manage and analyze their Amazon Central Seller data from one place.
By 2016, the software went live after many months of testing by both the original team and outside testers. From then until now, the company has maintained the integrity of its product and steadily grown its clientele base. It continues to improve the product by adding features and upgrades.
Today, Seller Legend is a Seller analytics software that has received a lot of attention in recent years. Let’s unpack it so you can decide whether or not it’s right for you.
SellerLegend features and key benefits
- Innovative, interactive and intelligent dashboards. SellerLegend has customizable dashboards for Marketplace, Product, and Customer with individually themable widgets. You can select which KPI widgets you want out of 32 that are available that you can drag and drop anywhere on the dashboards
- Near-Real-time Order Data. You’ll have an overview of pending orders, including those with promo codes, and other relevant sales data like refunded orders, discounts, calculated profit per order item, and returned items with detailed disposition and reason for return.
- Product Management. Here you’ll see all your products at a quick glance and to make tracking easier, you can assign nicknames to your products. Easily assign your products into groups for financial reports and tag your products with unlimited identifiers to help you manage the product listings. Have end of the month detailed stock position reports, including daily email statistics, daily PPC costs, and so much more.
- Inventory Management. Have complete control of your stock and get accurate information about the positions of all your active products including how much money is tied up in your inventory, possibility of long term storage fees, how many units you sell daily, predict out-of-stock products based on sales velocities, and reorder management.
- Flexible Cost Of Goods Management. Everything and anything related to you COGS and its management like COGS history, breakdown of COGS within Cost of Goods periods, to name a few.
- Customer Management. See all your customers at a glance and make specific notes like which ones are profitable, what products they buy, etc.
- Customer Segmentation. Use and manage customer segmentation levels to what best suits your marketing strategy.
- Customer Watchlisting. Get notifications or alerts for specific customers, like VIPs, fraudulent customers, potential resellers, or whatever tag you choose.
- Customer Geo-tagging. See the distribution of your sales based on different Amazon marketplaces.
- Automated Handling Of Other Operating Expenses. Here you can account for all your business expenses and manage them in a way that best suits your business.
- Europe VAT. Indicate to SellerLegend which EU countries you are VAT registered and take into account VAT to adjust profits and set specific VAT rates on a per product basis.
- Powerful Notifications Facilities. Be notified of important events affecting your business by email, by SMS, or internally within SellerLegend, however SMS notifications are free to US destinations only and depends on your subscription level.
- Daily/Weekly/Monthly Status Email. Set the frequency of when you want to receive regular email with your reports and statistics.
- Guest Access. Easily grant access to your SellerLegend account to an authorized third party of your choosing.
- Download Your Data, Any Data. Have access to any information through the Unified Download Facility anytime, anywhere.
- Deep Data Inter-Relationships. “Most Of The Data In SellerLegend Is Heavily Hyperlinked and Provides Powerful Drill-Down Capabilities”
Pros
- Customizable
- Useful for visualizing data
- Utilizes close to real-time data for accuracy
- Saves time through smart automation
- Customizable
- Useful for visualizing data
- Utilizes close to real-time data for accuracy
- Saves time through smart automation
Customizable
The Seller Legend software is easily customizable, making it a software that can be used by all different types of businesses. You can set your personal preferences and focus on the data that will benefit you the most.
Useful for visualizing data
If you are a visual learner, then this software will help you organize your data in a way that is helpful to you and your team. The overarching design is well-thought-out, full of color, and users can create detailed graphs, charts, and other visual displays of data.
Utilizes close to real-time data for accuracy
When it comes to marketing and sales, it is always important to build your strategies based on the most current data. Seller Legend utilizes the most recent data, making it feel like real-time. This allows you to stay ahead of the latest trends.
Saves time through smart automation
You can expect this software to save you time and energy on daily analytical tasks, especially those that are repetitive. The software allows for the automation of both reporting and management activities, helping you run your business more efficiently.
Cons
- New users may need time to adjust to the software
- Lacks some features due to Amazon restrictions
New users may need time to adjust to the software
If you have never used this software before, there may be a slight learning curve for you. But with practice, it is easy to advance your skills. You can also search for online videos and tutorials to help you progress.
Lacks some features due to Amazon restrictions
The creators of the software have noted that they excluded certain features in their overall layout, including both Review Tracking and Keyword Rankings. This is because they are Amazon TOS compliant and utilize Merchant Web Services Application Program Interface (MWS API).
Depending on your own experience with this product, you may discover other pros and cons besides those listed here.
What’s the Price of Seller Legend?
In this Seller Legend review, we are here to tackle the subject of price. This is an essential consideration for you as a customer, mainly because Seller Legend is a subscription-based software. You will pay a recurring amount each month, so you want to make sure that what you’re getting is worth the price.
The company currently offers four plans, each with different levels of benefits: They include:
- Starter plan: $49.99 a month
- Advanced plan: $59.99 a month
- Professional plan: $69.99 a month
- Enterprise plan: $99.99 a month
Starter Plan
The starter plan is great if you are just starting with your business. You have access to:
- Up to 2500 orders per month
- Up to 300 SKUs
- Analysis of your data from 1 year ago until the present
Advanced Plan
If your needs have expanded past the limits of the starter plan, the advanced plan is another good option.
- Up to 5,000 orders per month
- Up to 500 SKUs
- Analysis of your data from 1.5 years ago until the present
Professional Plan
The next tier is a significant jump from the previous two but allows a lot of room for growth. With this plan, you will get:
- Up to 1,500 orders per month
- Up to 1,000 SKUs
- Analysis of your data from 1.5 years ago until the present
Enterprise Plan
The final plan is for those with large-scale, booming Amazon businesses. This plan includes:
- Up to 50,000 orders per month
- Up to 10,000 SKUs
- Analysis of your data from 1.5 years ago until the present
Final Thoughts
If you are looking for a reliable and affordable analytics tool for Amazon Seller Central, Seller Legend checks all the boxes. There is something in it for everyone, no matter what your current business goals are. Seller Legend will save you time by organizing your data into clear, concise categories. You’ll be able to see the bigger picture and grow your business quickly.
