What is Sellozo?
Sellozo provides the leading suite of management and optimization tools for Amazon Sellers – powered by real data.
Sellozo is a platform that optimizes and manages PPC advertising for Amazon sellers. We increase sales and lower your ACoS by FULLY automating your Amazon Sponsored Product Ad campaigns. We also feature helpful dashboard views so you can track your True Profit of your business down to the product level. On the average, sellers using the Sellozo Ad Automation service have seen a profit increase up to 70%.
Sellozo Advertising Automation
Sellozo claims to help sellers remove the complexity of advertising on Amazon. Sellozo can help you save time by reducing the amount of analysis and bid adjustments you need to make to your Amazon advertising campaigns.
The advertising tool optimizes campaigns by setting an ACoS target and helps you hit the target by adjusting your campaign bids and making keywords suggestions. The tool also helps by taking your best-performing keywords and automatically linking them to a manual campaign. It will then create negative keywords to help you prevent your automatic campaigns to continue spending on keywords that have already been identified as profitable.
Their Campaign Data Studio is an easy way to create keyword optimization flows to different campaigns and can help you visualize the optimization process. They also conveniently track your keyword changes on a daily basis with a journal log so you can look back and see exactly what their tool is doing to optimize your advertising campaigns.
Sellozo also provides one-on-one coaching sessions and troubleshooting to help you get the most out of your advertising account.
Sellozo Business Analytics
Sellozo also has a suite of tools designed to help you understand how your business performs on Amazon. You can quickly connect your MWS API to view your overall sales performance and how it relates to your advertising performance.
The tool helps you identify which products are the most profitable and which are costing you the most on Amazon. This can help you shift your advertising spend to the most profitable products and grow your bottom line.
The reporting provides an in-depth breakdown of your Amazon fees and how it affects your overall profitability. It also shows how your advertising contributes to total sales on Amazon and to the growth of your sales.
Sellozo Product Repricing
Another tool that Sellozo offers is a product repricing tool. The repricing tool will update the price of your products on Amazon based on the criteria that you set. This can be extremely useful if you are selling on listings that have more than one offer and is a nice extra tool that they provide, considering that other Amazon software companies sell this tool on its own.
The repricing tool also helps you view how well you are winning the Buy Box on the listing over a specific time period. Their repricing tool claims to be the fastest Amazon repricer availableand can help you maximize your profit without going outside of your minimum or maximum price range.
Sellozo features
Let’s have a look at some of Sellozo’s interesting features. This will help us to see why it’s a good idea for an Amazon seller to use this software.
Sellozo Amazon Advertising manager
The biggest problem confronting new Amazon sellers nowadays is managing the advertising. This is where expert help is invaluable. Sellozo has software that can simplify the process. This includes ad automation and optimization. The tool can manage time-consuming tasks that ads generate. This leaves the client free to use the time saved to make the business stronger and more profitable.
Sellozo Complete analytics dashboard
Sellozo offers a suite of analytical tools. These help clients to understand their business better. Sellozo’s analytical software helps users to figure out which products are profitable. They can also learn more about how their advertising budget impacts sales. They can also use these tools to figure out what fees impact their final profits. This gives the client a very clear idea about what works for their business and what doesn’t. This is insightful and useful information.
Sellozo Amazing support
Excellent support. The Sellozo support system is like having expertise on tap. Sellozo support helps clients to set up. It advises on how best to use the tool to ensure its optimal performance. Their team of experts can guide on every aspect of a business, from strategy to optimizing your ad spend.
Pricing
Sellozo Ad Automation – $139 to $399 a month including:
- Manual and bulk changes to your campaigns, bids, keywords and more.
- Track Campaign Performance
- Dayparting
- Bid and Budget Adjustments in Bulk
- Negative Keywords and Phrases
- Keyword Discovery
Sellozo Repricing – $99 to $249 a month including:
- Set your minimum and maximum prices
- Profit Protection: Add your costs and break even pricing so you don’t lose money while staying competitive
- See and compete against other sellers for the same product
- Choose whether or not to compete against only Prime Eligible sellers or all Sellers
Plus you can hire Expert support from $0 to $499 a month.
Conclusion
Sellozo's platform offers Amazon sellers the ability to simplify their Amazon ad campaigns, by fully-automating and optimizing each campaign to help them save time and money. Sellozo customers have experienced many benefits from using the platform including: -28% increase in profit on average -Lowered ACoS -Less time spent on manually adjusting bids -Automatic blacklisting of negative keywords -and much more! With a free 30 day trial, you've got nothing to lose!
