Selz Group Buy: The Ecommerce Platform for Growing Businesses

Selz Overview

Selz is an ecommerce solution that provides businesses with a multichannel platform that allows them to sell their products and services through the channel they prefer.

You can use Selz to create an online store, starting with one of their website themes and using the drag-and-drop store builder to customize it to your brand. Selz also gives business owners the capability to add “buy now” buttons, product widgets, or full stores to their existing website to sell products. Finally, Selz allows you to sell via Facebook and Instagram and integrates with Google Smart Shopping. Whichever method you choose, Selz provides web hosting, an SSL certificate, and perhaps most importantly, payment processing.

With Selz, you can choose from four service plans. Plus, Selz gives you the ability to try their platform for free for 14 days, no credit card required.

Selz Features

Now that we have an overview of what each plan includes, let’s take a closer look at some of the most important features that Selz offers.

Online Store

• Professionally designed free themes
• Drag-and-drop store builder
• Change colors, images, fonts, layouts
• Built-in blogging platform
• Web hosting and free SSL certificate included
• Use a Selz domain or attach a custom domain

Multichannel Selling

• Add products to an existing website, blog, or social profile by embedding customizable “buy now” buttons, widgets, or your entire Selz store
• Install the Selz plug-in for WordPress and easily add ecommerce functionality
• Create a fully functioning, mobile-responsive Facebook store
• Sell on Instagram
• Integrate with Google Smart Shopping
• Manage all social channels from single dashboard

Payment Processing

• Selz Pay (powered by Stripe) accepts all major credit cards
• Funds deposited directly into your business bank account, Monday through Friday
• Option to use PayPal
• Charge your customers in over 100 different currencies
• Get paid in whichever of the 20 available currencies you choose
• Automatic tax calculation at checkout, including U.S. sales tax and EU VAT

Checkout and Order Fulfillment

• Built-in online shopping cart allows customers to check out directly on your site 
• Customize your checkout with forms, checkboxes, terms and conditions, delivery information, gift details, and more
• “Pay what you want” feature allows customers to designate their own prices for products
• Send automatic order confirmation emails
• Abandoned cart recovery emails
• Shipping tools, including integration with major shipping services
• Real-time shipping rates and options at checkout
• Process refunds

Inventory and Customer Management

• Sell physical products, digital products, or services 
• Add multiple images, categories, subcategories, and variants for characteristics like size, color, or weight
• Set and track stock levels and automatically pause sales when an item is sold out
• SEO optimization tools, including product- and category-specific meta tags, titles, and URLs
• Create customer profiles
• Build mailing list using email marketing platforms
• Offer loyalty programs, discounts, and free shipping
• Integrate with comment and rating apps to engage your community
• Communicate directly with customers using in-app messaging

Digital Products

• “Digital ninja” features allow you to sell e-books, videos, online courses, and apps
• Unlimited hosting and bandwidth 
• Automatic delivery options
• PDF stamping, limited downloads, and license keys
• Automated product updates let customers know when an updated version is available for download

Analytics and Integrations

• Real-time sales analytics accessible at any time through the dashboard
• Connect third-party web analytics tools like Google or Bing Analytics 
• Export sales, referral, and traffic reports to CSV files 
• App store includes various one-click integrations, including:
  • Mailchimp
  • AWeber
  • Campaign Monitor
  • Salesforce
  • QuickBooks
  • Xero
  • Freshbooks
  • Disqus

Customer Support

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For all of their plans, Selz includes 24/7 customer support live chat. You also have the ability to schedule a one-on-one setup session with a Selz expert for assistance getting started with the platform. Additionally, all Selz users have access to email support, the Help Center, as well as FounderU, which provides Selz how-to guides, FAQs, and general business tips.

Selz Advantages and Disadvantages

Just as with any ecommerce platform, there are both pros and cons of choosing Selz.

Advantages

• Ease of use: The Selz platform makes it quick and easy to design and customize your online store using their templates and drag-and-drop builder. With online credit card processing, shipping integrations, and other operational tools included in the platform, you have the essentials you need to manage your ecommerce business from the get-go.
• Multichannel platform: Use the Selz platform to create a completely new online store or simply add ecommerce functionality to an existing business website or social media page. Selz gives you the ability to add “buy now” buttons, product widgets, or your whole store to an existing website or social page.
• Digital product features: In addition to their capabilities for physical products and services, Selz offers functionality specifically for selling digital products. Not only does Selz provide unlimited hosting and bandwidth for digital sellers, but also other significant features like automatic delivery and updates, limited downloads, PDF stamping, and license keys.

Disadvantages

• Third-party payment processor fees: Although Selz offers discounted rates for credit card processing with their higher-level plans when you use Selz Pay, they do charge additional transaction fees for using third-party payment processors. Therefore, if you already have an account with another provider, it’s going to be expensive to continue to use them with Selz.
• Cost: With their three standard plans, Selz falls in-line with other competitors like BigCommerce and Shopify; however, other than the discounted credit card processing fees with each plan increase, you don’t actually receive many additional features between the three plans, despite the large price jumps between them.

The Bottom Line

At the end of the day, you’re the only one who can decide which ecommerce platform is best for your business. This being said, if you’re looking for a platform praised for its ease of use and customer service, Selz is a choice worth considering.

However, you should also remember that there are Selz alternatives out there—like Shopify, Square, and Sellfy, to name a few—that are worthy competitors to Selz. In particular, if you’re looking for third-party processing, a free option, or certain specific features, you’ll want to explore other ecommerce platform options. Keep in mind, though, Selz offers a 14-day free trial, so you can try out the platform without sinking any money into it.