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Semrush vs Ahrefs vs Moz vs Ubersuggest

The quest for the perfect SEO tool is a perpetual journey in digital marketing. With many options available, it can be challenging to navigate the sea of choices and select the one that seamlessly balances feature efficiency with budget-friendliness. 

In this comparison, we journeyed through the top contenders: Semrush vs Ahrefs vs Moz vs Ubersuggest. These four SEO powerhouses bring a unique arsenal of tools and capabilities, making them indispensable for digital marketers striving to enhance website SEO and boost rankings. 

Let’s join this article for more details!

About SEMrush

About SEMrush, its features, and advantages

Unveiling SEMrush: Features, Benefits, and More

Established in 2008 by Oleg Shchegolev and Dmitry Melnikov, Semrush has grown to boast a substantial user community. As of December 31, 2022, the company reported having 95,000 paying users, according to the Semrush Annual Report published in March 2023.

Semrush operates by furnishing users with a wealth of valuable information for several purposes:

  • Understanding popular Google search queries people are using.

  • Crafting fresh web content that has the potential to draw in traffic.

  • Identifying opportunities for building backlinks.

Fine-tuning the technical aspects of a website to improve its search engine rankings.

For instance, based on the keywords you input, Semrush can offer suggestions for keywords to use as the foundation for creating blog posts that are likely to perform well in search results.

Additionally, it can provide insights into the difficulty associated with ranking for specific search terms, suggest websites suitable for acquiring backlinks, and enable you to conduct SEO audits on your website to identify any technical enhancements that could enhance your search performance.

Pros & Cons


  • Comprehensive SEO data and analytics.

  • Keyword research and tracking capabilities.

  • Competitor analysis tools.

  • Backlink analysis and audit features.

  • Technical SEO audit functionality.

  • Content marketing and social media tools.

  • Regular updates and improvements.


  • High pricing for some businesses.

  • The steeper learning curve for beginners.

If you're considering getting an official SEMrush account but find the cost a hurdle, explore the SEMrush group buy service for more affordable options and special promotions.

About Ahrefs

Insights into Ahrefs, its functionalities, and capabilities

Exploring Ahrefs: A Comprehensive Overview

Ahrefs goes beyond the typical SEO tool, offering a comprehensive range of features that go far beyond the norm. Its main purpose is to help optimise websites for search engines and improve their ranking potential for specific keywords.

Founded by Dmitry Gerasimenko in 2010, Ahrefs has become an essential tool for major global companies like Netflix, Facebook, LinkedIn, eBay, and Shopify. Ahrefs uses web crawling bots to thoroughly examine your website and its interactions with search engines, providing valuable and actionable insights.

Using Ahrefs empowers users to discover trending keywords on various search engines, create high-quality content that can attract website traffic, find opportunities to acquire backlinks and much more.

Pros & Cons


  • Ahrefs offers a wide range of features for SEO optimisation.

  • Helps identify trending keywords.

  • Provides insights into competitors' strategies.

  • Allows you to find and monitor backlinks.

  • Helps improve website health and performance.

  • Easy to use for both beginners and experts.

  • Used by prominent global enterprises.


  • Ahrefs can be expensive for small businesses.

  • Some features may require time to understand fully.

Want to get an official Ahrefs account but find the cost a barrier? Check out the Ahrefs group buy services, which can provide more affordable deals and promotions.

About Moz 

Highlighting Moz, its features, and what it can offer.

Caption: "Moz in Focus: Understanding its Capabilities

Moz is a company that provides various tools and services related to search engine optimisation (SEO) and online marketing. It was founded in 2004 as SEOmoz and has become a prominent digital marketing and SEO player.

This tool offers a range of software products and resources that help website owners and digital marketers improve their online presence and visibility in search engine results.

Pros & Cons


  • Comprehensive SEO tools.

  • Accurate data and insights.

  • Active community and resources.

  • Local SEO management.

  • User-friendly interface.


  • Relatively high cost.

  • The learning curve for advanced features.

  • Competition in the SEO software market.

About Ubersuggest

Introducing Ubersuggest, its features, and the advantages it provides

Getting to Know Ubersuggest: Features and Benefits

Ubersuggest is a budget-friendly SEO tool that provides a comprehensive set of important business functions. Its noteworthy features include domain assessment, analysis of leading SEO pages, rankings monitoring, competitor investigation, keyword recommendations, and notifications for significant website problems. 

Furthermore, Ubersuggest supplies valuable suggestions for content, data on backlinks, and the capability to oversee the overall SEO wellness of your website.

Pros & Cons


  • Ubersuggest is budget-friendly, making it accessible to businesses of all sizes.

  • It offers essential SEO tools, including domain analysis, rank tracking, keyword suggestions, and content ideas.

  • Users can access valuable backlink information to enhance their website's authority.

  • Ubersuggest helps users keep tabs on their website's overall SEO health


  • While it has a free version, advanced features require a paid subscription.

  • SEO beginners may need help to utilise its extensive features fully.

  • Competitive Market: Ubersuggest competes in a crowded SEO tool market, offering competition with more specialised tools.

Semrush vs Ahrefs vs Moz vs Ubersuggest: Feature Highlights & Comparison

A comparison between SEMrush, Ahrefs, Moz, and Ubersuggest

Comparing SEMrush, Ahrefs, Moz, and Ubersuggest

Simplicity of Use

If you're handling SEO tasks alone, you need to become a complete expert in the field. This holds especially if you're a beginner, but even if you consider yourself an intermediate or advanced user, you require an SEO tool that presents all the necessary data in a user-friendly and understandable manner.


Starting with Ubersuggest, you'll notice that its main dashboard is clean and easy to navigate, even if you're new to SEO. Unlike most SEO tools, which tend to overwhelm you with numerous charts and options simultaneously, Ubersuggest offers a clean and straightforward user experience. 

All the various tools and features are neatly organised and accessible via the left navigation bar. To utilise the primary Ubersuggest keyword research tool, enter your keyword in the obvious search bar at the top. 

The keyword overview makes it effortless to review information like search volume, SEO difficulty, paid difficulty, and CPC, all accompanied by hover points that provide additional details. Scroll down for keyword and content ideas, and it's intuitive and logical. Even someone new to SEO can grasp how to use it in seconds.


In contrast, Ahrefs presents a wealth of data all at once. While this can be valuable for seasoned experts who can quickly sift through it, it can overwhelm the average user. Ahrefs features navigation at the top, on the left, additional buttons at the top-right, multiple boxes, columns, and tables with supplementary data. 

There's a learning curve here in terms of finding the functionality you want to access and understanding the data it provides. However, once you master it, abundant information becomes a powerful resource for your SEO efforts.

Read more: 


With SEMrush, you encounter a similar approach to Ahrefs, as they target a more experienced user base. The interface is focused on functionality, with extensive navigation at the top and side. It leans toward being text-heavy, particularly as you navigate the dashboard and conduct tasks like site audits. 

The data is presented in a condensed format, requiring some time to become proficient in its use. However, SEMrush sets itself apart by emphasising social media signals and competitor analysis, where others may need to catch up. 

Premium users can access the Social Media Toolkit, which enables brands and website owners to manage and track all their social profiles within a single platform.


This tool is designed to help users effortlessly improve their online presence and search engine rankings. Here are some key aspects that highlight the simplicity of using Moz:

Moz boasts an intuitive and user-friendly interface that caters to beginners and seasoned SEO professionals. Its dashboard is organised logically, making navigating and finding the necessary tools easy.

Besides, Moz provides clear and concise metrics that help users understand their website's performance without diving deep into technical jargon. Metrics like Domain Authority (DA), Page Authority (PA), and spam score are presented straightforwardly, making it easy to assess the health of a website.

Keyword Research Comparison

Let's explore the differences in the keyword research experience between Ahrefs, SEMrush, and Ubersuggest when searching for potential blog topics.


In Ahrefs, you input your initial keyword into the Keywords Explorer tool.

Immediately, you'll receive keyword difficulty (on a scale of 0 to 100), estimated monthly search volume, monthly click count, and estimated CPC (Cost Per Click).

Additionally, you can examine the parent topic and the top result associated with that parent topic.

Scrolling down, you'll encounter a table featuring various keyword ideas. This table is divided into sections containing keyword phrases with matching terms, questions, relevant co-ranking, and newly discovered keywords.

The first section is often the most valuable. Clicking "view all" under this category allows you to refine your potential topics by filtering based on keyword difficulty and volume.


Ubersuggest provides similar information at the top of the page after your initial keyword search, including search volume and SEO difficulty.

Moreover, you can gain insights into the click-through rate of SEO results presented as a bar graph and information about the age range of users.

Below is a list of keyword ideas, starting with suggestions. Additional tabs for related keywords, questions, prepositions, and comparisons exist.

The table is presented in a cleaner, more user-friendly format with less clutter.

Beneath this, you'll discover a list of content ideas based on actual published content. Here, you can quickly see the titles and domains and estimated visits, backlinks, and social shares. This provides a glimpse into real-world opportunities and performance.


SEMrush offers its Keyword Magic Tool for keyword research. You receive the same data as the other tools: volume, keyword difficulty, CPC, etc.

The tool provides options to include/exclude keywords and offers sorting by word count/volume and various filtering choices for better data management. Exporting data is also straightforward.

You can select related subtopics or topics from the left sidebar to refine your related keyword options. These selections narrow the list, and you can apply additional filters based on various variables.

When you click on any keyword or phrase within this tool, you can access a "Top Competitors" link. This feature allows you to view the latest sites, article URLs, and titles ranking on Google for that specific keyword. It's a handy tool for deciding which keywords to target while keeping all your data on a single screen.

Read more: 


Moz's keyword research tool is designed to assist marketers and website owners identify the most relevant and high-performing keywords for their content and SEO campaigns.

Accordingly, this tool provides users with a vast database of keywords, enabling them to discover new opportunities. Users can input seed keywords, phrases, or even their website URL to generate a list of relevant keywords. The tool also offers suggestions for related keywords and long-tail variations.

Analysing Competitors 

One fundamental aspect of effective SEO involves more than just researching potential keywords; it also requires a keen assessment of your competitors.

To truly excel in SEO, it's crucial to identify your rivals and understand what strategies work for them and how you can outperform them.


Competitor analysis is a cornerstone of SEMrush's SEO strategy. When you delve into the organic search competitor report, you gain valuable insights into your competition, such as who they are, the overall level of competition, shared keywords, and a visual representation of how your website stacks up against theirs. 

This process brings your competitors into focus and allows you to dig deeper into individual competitors, uncovering details about their backlinks, organic keywords, and organic search traffic. SEMrush provides numerous graphs and charts, although these might appear overwhelming for beginners.


Ahrefs takes a slightly different approach, emphasising a comprehensive examination of your competitors' actions. Through the Site Explorer tool, you can input any URL and generate a detailed report, including Ahrefs rank, backlink count (with historical data), referring domains, and organic keywords. 

By scrutinising your competition's backlink profile, you may unearth significant opportunities. Running a keyword gap analysis can also unveil potential areas for improvement. Ahrefs offers a user-friendly interface that allows you to delve deep into the analytics behind each statistic or website.


In Ubersuggest, you have the flexibility to explore not only keywords but also domains. You can access a domain overview featuring organic keywords, monthly traffic, domain authority, backlinks, and more by entering a domain. 

Additionally, you can uncover their top-performing SEO pages, complete with estimated visits, backlinks, and social shares, as well as their best-performing SEO keywords, including data on search volume, ranking positions, and estimated visits.

The real value lies in Ubersuggest's seamless transition between competitor analysis and keyword difficulty assessment. 

This feature helps you decide which keywords and search phrases are worth pursuing and which might prove too challenging to conquer. Ubersuggest's user-friendly interface with dual split-screen reports makes the process more accessible compared to other platforms.


Moz's competitor analysis tools enable you to identify and assess your competitors in the digital landscape. 

By inputting relevant keywords or your website, Moz can generate a list of competitors you might not know. This feature is incredibly useful because it allows you to broaden your perspective beyond your immediate rivals.

One of the core aspects of analysing competitors' capacity is understanding the keywords they are targeting and ranking for. 

Moz provides a comprehensive keyword research tool that lets you discover which keywords your competitors focus on. This information can help you identify gaps in your strategy and find new opportunities.

Pricing and Value Considerations

Discussing pricing and value factors related to SEO tools

Pricing and Value Considerations for SEO Tools

Now that you've seen how Ahrefs, SEMrush, Moz, and Ubersuggest stack up against each other, the question remains: which SEO tool should you opt for?

However, there's a crucial aspect we still need to address: the cost factor.

To access the advanced functionalities we discussed earlier, you typically need to subscribe to a paid account.

For SEMrush, you can only progress by signing up for a 7-day free trial. The most affordable "Pro" plan costs $99.95 monthly following that trial.

In the case of Ahrefs, you also need to initiate a trial, albeit one that costs $7 for 7 days. Afterwards, their pricing starts at $99 per month for the "Lite" plan.

Now, here's where Ubersuggest differs significantly. You can begin using it immediately without any initial sign-up requirement. After a few searches, you are only prompted to sign in using your Google account. 

Even then, a substantial portion of Ubersuggest's features remains accessible at no cost under their "freemium" model. Moreover, you can continue using the "free" plan for as long as you desire. Even if you decide to upgrade later, the individual plan starts at a very affordable $29 monthly.

Given these pricing considerations, Ubersuggest presents a compelling option for users seeking a cost-effective SEO solution without compromising functionality.


Can these tools help with local SEO?

Yes, all four tools offer features to help with local SEO. They can assist in local keyword research, track local search rankings, and provide insights into local competitors.

Do these tools provide insights into website traffic and user behavior?

Semrush, Ahrefs, Moz, and Ubersuggest offer traffic analysis tools to help you understand your website's performance, track visitor behaviour, and monitor changes in traffic over time.

Which tool offers the most accurate data for keyword ranking tracking?

Ahrefs is often praised for its accuracy in keyword ranking tracking. However, the accuracy of any tool's data can vary, and it's essential to use multiple sources for a more comprehensive view.

Can I export data and reports from these tools for further analysis?

Yes, these tools typically allow you to export data and generate reports. This is useful for sharing information with team members clients, or for further in-depth analysis.


In the competitive landscape of SEO and digital marketing tools, Semrush, Ahrefs, Moz, and Ubersuggest each offer unique features and capabilities. The choice between them ultimately depends on your specific needs and priorities.

  • Semrush excels in providing comprehensive competitive analysis, keyword research, and content optimisation tools. It's a versatile option for both SEO and content marketing.

  • Ahrefs is renowned for its robust backlink analysis and site audit features, making it a top choice for those focused on link-building and technical SEO.

  • Moz offers a user-friendly interface and strong local SEO capabilities, making it an excellent choice for small businesses and those prioritising local search optimization.

  • Ubersuggest is a cost-effective option with a user-friendly interface, making it suitable for those on a budget or new to SEO.

In conclusion, the best tool among Semrush, Ahrefs, Moz, and Ubersuggest depends on your specific goals and budget. 

Thanks for reading!

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Shafiq Armani
I'm Shafiq Armani, an expert in selling group buying tools. With more than 10 years of experience in the digital marketing industry
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