What is Sendible?
Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralised hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time! With powerful social media engagement, monitoring, publishing, lead generation and reporting features, Sendible gives you all the tools to delight your clients every step of the way. Sendible's social media automation features help to simplify the process of driving interactions, growing a following and starting conversations on social media. The unified Priority Inbox is loved by brands and agencies alike, who are saving hours each day by consolidating the most important conversations from multiple sources into a single stream. With gorgeous social media reports that are designed to impress, you can deliver both meaningful and impressive-looking insights showcasing your progress on social media. With one of the most powerful social media content creators on the market, Sendible's sophisticated compose box helps you schedule your social media posts in bulk and at the optimal engagement times throughout the day. Sendible's advanced content suggestion algorithms automatically curate and recommend the best content on the web for your audience, guaranteed to drive engagement and growth.
Sendible Feature
Sendible pitches itself as the social media ‘productivity’ tool, which means that if you invest in it, you can win more clients without wasting too much time or headcount on social media management activities. And, rather focus on things that actually matter – client pitches, leads, and content. Manage social networks, plan your social media strategy, schedule and automate messages, effectively engage your users, and measure the ROI of your campaigns from a single dashboard using some awesome features from this tool. Here’s how:
Social Inbox or Dashboard Functionality
Sendible’s dashboard is a playground for marketers, offering everything at one place for social media management, packed together keeping ease and efficiency in mind.
The social inbox feature, for example, helps you clear the clutter and sort out your social stream in minutes. You get notified as soon as there is some engagement ‘comment,’ ‘like’ or ‘share’ on your ad campaign. The one-stop dashboard also has a priority inbox feature that allows you to cut through the noise and only shows activity that you want to keep up-to-date with.
Sendible’s social inbox also allows you to track and manage your brand’s online reputation. Its automatic sentiment analysis identifies mentions that need to be addressed and sorted immediately.
A handy and smart feature available on the dashboard is Sendible’s offers is excellent content recommendations. Using this capability, you can always be sure that the content you are sharing is recent, fresh, and will win maximum audience engagement. The cherry on the cake is Sendible’s ability to measure content effectiveness, which means you can identify what content resonates with your audience.
Social Media Publishing Features
Sendible’s social media management allows scheduling individual as well as bulk posts. You can also keep your social media always active by setting your most engaging content on repeat mode.
I love Sendible’s interactive calendar, which allows one to quickly arrange and rearrange social media campaigns using a handy drag-and-drop feature.
Sendible is smart enough to let you add visual elements to your posts with ease. Just drag and drop your images. Voila! Moreover, you can source royalty free pictures from Google images and Flickr, in seconds. And, there is a lot more to the design functionality Sendible has for your social media campaigns. Design your graphics in Canva with Sendible’s compose box. No switching to an external tool and having to upload every graphic onto the dashboard.
Collaboration Features
All your team members can access the interactive calendar and schedule tasks, prepone or postpone campaigns, as well as manage actionable items collaboratively. Sendible also makes it easy for team managers to assign tasks, and delegate sales opportunities to team members, from the dashboard itself.
Not just team members, Sendible allows effortless collaboration with clients as well. Your clients can see your campaigns and give instant feedback or suggestions, with the help of ‘custom workflows’ feature for clients.
Analytics Features and Functionality
Understanding analytics and generating reports with Sendible is a breeze. From the reporting hub, you can access nine ready-to-go social media reports to get a complete picture of your social media analytics.
It swept me off to see that they have over 250 designs for your reporting. You can create presentation-ready reports personalized for each client, in minutes. Once you have created beautiful and easy-to-interpret reports, email your insights to clients at the click of a button. Google Analytics is at the core of Sendible’s campaign performance capability and enables quantifying the cross-channel impact of your campaigns.
Pricing
Sendible’s pricing spans broad – starting with £25 /mo, stretching to £245/mo. Let’s review their pricing plans one by one to find out which one is right for you.
Starter– Sendible’s cheapest plan, Micro is available at £25 /mo. If you take their yearly subscription, it will cost you £4 less on a monthly basis. This plan allows you to pick 12 of their services for your social media management, and unlimited scheduling. However, only one user can use the Sendible account. So if you are a solopreneur and are a one-man-army managing all social media work, this plan fits your needs and budget.
Traction– As the name suggests, this plan is for small businesses. It is priced at £85 /mo in case of a monthly subscription, or £72 per month if billed yearly. Features included in this plan allow small businesses to collaborate on their social media campaign planning and execution smoothly. You get 48 services, three reports, and access for three users.
Growth – This plan suits best for growing agencies who are hunting for more and more clients every day while trying to retain the good ones. Reporting is the critical functionality that these agencies need, and Sendible’s medium plan offers 35 reports to showcase social data insights. As a medium plan member, you also get 105 services and access for seven users, in this plan.
Custom – If you are opting for a monthly subscription, this plan will cost you £299. Billed annually, it is priced at $254/mo. The plan is for anyone who is managing hundreds of social media accounts has a large customer base, and requires advanced tools for campaign management. You get over 190 services, can build 60 reports, and are given access for 12 users, as a ‘Large’ plan’s subscriber.
They also offer a white label plan, which as the name suggests allows you to ‘white label’ all of your social media tools with your brand. To understand what this means for your business, contact Sendible’s support team.
Benefits that differentiate Sendible from Others
Priority Inbox Feature: Stands out because it saves a lot of time and effort that you otherwise might end up wasting on scouting through hundreds of messages, to find the ones that are important. You can respond to these ‘important’ messages from the priority inbox itself.
Built-in email marketing: One of the most impressive features that Sendible offers, integrated email marketing allows you to segment contacts into a mailing list and send personalized emails. You can choose a preset template to design your message. No HTML skills required!
Dynamic reporting: Creating impressive reports can eat up a lot of your precious time. But it is an important, unavoidable task. As a social media manager, reporting is a crucial responsibility area that you’d want to win, at all times. Sendible’s dynamic reporting allows you to create accurate reports based on social media analytics. These reports aren’t just a pile of numbers and charts thrown into a powerpoint. They are visually stunning and appealing, and comfortable for your clients to interpret.
Social Listening: This tool makes life simple for marketing and brand managers. If you are responsible for your client’s reputation management, Sendible’s social listening tool can be your savior. You need not ‘search’ for what’s being said about your client’s brand online. All communication – shares, likes, mentions and more, are notified right within your Sendible account, or via email or Slack. Real-time online reputation management keeps your client happy, and you stress-free!
Influencer marketing: Social media managers of any brand irrespective of their niche need the right influencers. Sendible integration with Majestic helps you find relevant influencers by providing in-depth details on how concrete their social media content is and how knowledgeable they are in their niche. So, you are not going by just the superficial metrics of clicks and shares rather you have a detailed overview of their content.
