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What is Sensor Tower?

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Sensor Tower is the main, confided in wellspring of big business grade market insight and execution measurements in the portable application biological system. Sensor Pinnacle's creative versatile exhibition, pattern bits of knowledge, and advertisement network items offer venture level information on the worldwide portable application economy. 

From versatile initially new businesses to blue-chip organizations and monetary establishments, Sensor Pinnacle gives quality experiences and driving client assistance at each progression of the portable excursion. Sensor Pinnacle's worldwide group of specialists and exclusive innovation and informational indexes structure the center of the organization's central goal: Enable organizations to settle on more intelligent choices. 

Established in 2012, Sensor Pinnacle is situated in San Francisco, with workplaces in Los Angeles and New York. As of July 2016, Sensor Pinnacle was obtained by Application Annie. 

Sensor Pinnacle's versatile first ordering innovation gives a coordinated, constant perspective on the iOS and Google Play application markets, including day by day rankings, income gauges, feeling examination and that's just the beginning. Planned in light of extreme speed and precision, Sensor Pinnacles' ordering framework is equipped for preparing a huge number of information focuses each month. Sensor Pinnacle's files are utilized by significant news sources like CNET, Quick Organization and The New York Times. 

As of October 2016, Sensor Pinnacle had ordered more than 2 billion applications across iOS and Google Play with more than 1 trillion filed meetings.

Sensor Tower Benefits

  • App Intelligence

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App Intelligence – monitors all aspects of your app’s global storefront, track, test, and optimize keyword strategy, and keep a close eye on your competition.

App Intelligence is the tool you need to make sure your app is not only on the App Store, but also capable of ranking high. The company offers a free trial, so take advantage of it before committing to anything else. 

Not all apps are created equal, which is why it's important to have someone that knows what they're doing by your side. You can't just upload something into the wild and hope for the best. 
It's like the old saying goes: "good things come to those who wait." If you want your app to be successful, then you're going to need to take the proper steps. Hiring an app agency is one of them.

Agencies are there to help provide guidance and support in all aspects of your app's development. It's their job to make sure things like design, functionality, user experience, performance optimization, and more are taken care of. They'll make sure you don't make any mistakes; they'll act as an expert in the field. An agency will also encourage you take action while also giving their input on ideas or features that might not be that great or feasible for certain clients.

  • Store Intelligence

Store Intelligence – offers an unparalleled web-based analysis of downloads and revenue estimates for millions of apps, thousands of publishers, and all major countries and categories. The ranking system, with a proprietary algorithm, is based on monthly downloads and revenue generated by the app.

Store Intelligence is an important factor when choosing an app to develop or invest in. It's critical for developers, publishers and investors to rely on the best data possible when making decisions. After all, this is where we learn about trends and developments in our industry — we can't just guess! Store Intelligence provides you with real world analytics that gives you the most accurate picture of what's happening in your market.

The global mobile app industry is growing at an impressive rate and we're there to help developers and publishers make the right decisions when it comes to their business strategies. The global mobile app industry in 2017 generated approximately US$9.9 billion in revenue in the United States alone, according to a report from International Data Corporation (IDC).
Another key point that the report highlights is that there are now over 2 billion mobile users worldwide, and that number is expected to grow exponentially as smartphones become more affordable and mainstream – developments we can see happening already.

With this in mind, it's important for developers and publishers to make the most efficient use of their time and resources when it comes to building apps – with a sound strategy in place. Below we will cover some of the most popular topics related to many areas of app development – from app design, to monetization strategies.

In an effort to help you maximize your business opportunity, Store Intelligence offers a free 7-day trial with no credit card required.

Store Intelligence – offers an unparalleled web-based analysis of downloads and revenue estimates for millions of apps, thousands of publishers, and all major countries and categories.

 

  • Ad Intelligence

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Ad Intelligence – provides ad data and is driven by hundreds of millions of mobile ad impressions from all major ad networks including AdMob, Apple Search Ads, TikTok, Facebook, Snapchat, and more.

The platform also uses a proprietary algorithm to measure engagement and gives advertisers the ability to search for traffic, watch time, ad clicks, and app installs from their mobile ads.

Ad Intelligence is compatible with numerous ad networks, including AdMob, Apple Search Ads, TikTok, Facebook, Snapchat, Plista and more.

Ad Intelligence provides extensive targeting capabilities provided by various ad services across the mobile ecosystem.

Video is becoming an increasingly important aspect of online advertising. With the growing popularity of video services such as Vimeo and YouTube, Ad Intelligence enables advertisers to analyze performance data from these sites in order to properly target their ads and meet the needs of their customers.

With Ad Intelligence’s campaign optimization features, marketers can use data from their ad networks and social media platforms to measure various characteristics of their customers (such as location or gender) and then optimize their campaigns accordingly.

 

  • Usage Intelligence

 

Usage Intelligence – enables you to distinguish real growth from noise by following the user journey post-app installation.

Learn more about the power of Usage Intelligence and this revolutionary analytics software.

Usage intelligence is a powerful tool for marketing teams to measure their app’s success. It provides many benefits such as distinguishing real growth from noise, following the user journey post-installation, and analysing trends in app usage. Using usage intelligence as your key tool can help you to develop a deep understanding of how users engage with your app and increase customer loyalty by providing them with an exceptional experience.

Utilising usage intelligence to improve your marketing strategy can provide you with an excellent return on investment. Usage intelligence is a highly valuable tool for analytics teams to measure their app’s success. This free eBook will show you how to get the most out of the powerful tools that come with usage intelligence, as well as helping you understand how to improve your marketing strategy based on its results.

Usage Intelligence measures user engagement by identifying factors that drive growth in your business. By analysing the app numbers, the report will give you valuable insights into problems or issues with your app so that you can improve future developments and increase customer loyalty by providing them with an exceptional experience within your specific business model.

  • App Teardown

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App Teardown – with SDK support, allows you to look under the hood of the market’s most successful apps and see how their developers approach mobile technology.

Whether you’re an app developer looking to make the most of the latest and greatest features in your programming language, or a mobile technology enthusiast interested in how top apps are pushing forward innovation, App Teardown will present you with a detailed overview of the most ground-breaking technologies on offer. From time-saving SDKs to new programming concepts such as cloud computing and hardware acceleration, App Teardown will cover it all.

App Teardown will also showcase the best case-studies of the month, allowing you to see how other developers are implementing new techniques and concepts.

Key Features

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  • Drive organic growth with the leading App Store Optimization platform
  • Accurate download and app revenue estimates that drive strategic decisions
  • App revenue estimates and more useful metrics
  • Develop a winning user acquisition campaigns with mobile advertising insights
  • Decipher and act on app store trends so that you can grow quickly
  • Discover hidden technology that drives successful apps
  • Keep your finger on the pulse of the vast app ecosystem
  • Easy to use, create and manage with a customer service team ready and waiting
  • Receive email or Slack notifications when a competitor launches a new app
  • With Ad Intelligence you can quickly see if a boost in the Top Charts was due to an ad spend

Why Use Sensor Tower?

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Sensor Tower’s platform leverages billions of data points to offer unparalleled real-time analysis for millions of apps and thousands of publishers in all major countries and categories.

Trusted by Fortune 100 companies, top research institutions, major news publications, and leading financial firms, Sensor Tower serves more than 500k mobile apps worldwide.

Whether you represent a large team or an individual, we’re happy to provide our data and expertise to help you make the most of your marketing efforts.

Please reach out to us at info@sensortower.com for more details about signing up.

Here are some of the great features that Sensor Tower’s platform has to offer:
Real-time data on app engagement, money flows, monetization, in-app messaging, customer loyalty, advertising efficiency, install volume and revenue generation.

Scheduled and Live Campaigns: we provide a tool for you to manage your campaigns effortlessly. You can set up multiple campaigns at once and start them on a schedule. All of your campaigns can be filtered by different categories like time ranges and geographies.

Clickstream Data: all the data you’ve ever collected about user behavior is available through your dashboard. Explore clickstream details such as bounce rate, dwell time on the app page or the entire session duration.

Sensor Tower provides web traffic analytics, app usage data, competitive research tools, marketing development insights, retention analysis, financial analysis, advertising network tracking reports and other services to over 5 billion devices worldwide through integration partnerships with mobile app stores. It is headquartered in San Francisco with satellite offices in New York City and Seoul.

How Sensor Tower Can Help You Rank High in the App Store

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A higher Application Store positioning for your picked catchphrases makes it far simpler for individuals to discover you. 

In the event that more individuals can discover you, more individuals will download your application, correct? 

However, how would you get that going? 

Today, we're taking a gander at a device that can assist you with positioning higher in the Application Store: Sensor Pinnacle. 

Note: Sensor Pinnacle was constructed essentially for iOS, however Android highlights are being added. 

Choosing Catchphrases 

One of Sensor Pinnacle's most significant elements is its Application Store Streamlining area, intended to assist you with focusing on a solid arrangement of catchphrases — fundamental for positioning admirably. 

With just 100 characters accessible for catchphrase determination in the Application Store, each character counts. Sensor Pinnacle will make specialized suggestions to forestall you unnecessarily pursuing pointless watchwords — for instance, catchphrases in your application's title, or plural varieties of watchwords you as of now target. 

You'll likewise be told when you have characters allowed to incorporate more catchphrases, permitting you to benefit as much as possible from what you have accessible. Sensor Pinnacle will even suggest watchwords you should target, giving you ideas you probably won't have thought of. 

The product allots each designated catchphrase a rating for traffic levels and that it is so hard to rank. Similarly as with Search engine optimization, the more catchphrases you find with high traffic and low contest, the better you'll do. 

Assuming you need to grow your crowd by focusing on clients in various nations, you'll track down the a single tick interpretation work exceptionally valuable; in not more than seconds, your application can be upgraded for limited Application Stores from one side of the planet to the other. 

Survey Investigation 

Surveys are one of the many elements that impact your positioning in the Application Store. The more certain surveys you get, the higher you rank. 

Presently, Sensor Pinnacle can't impact audits straightforwardly, yet it gives you some supportive bits of knowledge which can assist you with further developing your application's client experience. 

Specifically, it gathers each audit containing a specific watchword, including the normal rating for those surveys. This will give you a speedy sign of what parts of your application clients like, and which highlights not really. These bits of knowledge can likewise hurl new catchphrases for you to target. 

In the event that you roll out any improvements to your application — on the off chance that you update it or change cost, for instance — you can without much of a stretch see the effect the change has, by taking a gander at surveys between two dates. In the event that individuals don't care for the progressions you've made, it's not difficult to spot and gives you a lot of time to react to the criticism clients are giving you. 

Could you do this yourself? Totally, however Sensor Pinnacle will save you a great deal of time. 

Contender Investigation 

Knowing what your rivals are doing is consistently helpful — particularly while figuring your own Application Store technique. Sensor Pinnacle accompanies various contender examination works that permit you to monitor your immediate rivalry. 

In the first place, there's the position tracker: This permits you to see how your opposition's positioning has changed after some time, both at a class level and a watchword level. You can put various contender rankings on one chart, just as your own application, for simple correlation. 

Second, you have the Watchword Spy device. This allows you to see the watchwords your opposition is focusing, just as featuring any catchphrase cross-over among you. 

Catchphrase Spy can uncover watchwords you hadn't considered, however more critically permits you to settle on essential choices for your own application: in the event that you think your rival is powerless, you can take them on straightforwardly; on the off chance that you think they are solid, you can avoid watchwords they target. 

The beginning cost of $79 each month isn't to be scoffed at, yet in case you're searching for a profoundly viable instrument to assist with your Application Store enhancement, Sensor Pinnacle is certainly worth the speculation. 

In the event that you've had experience utilizing Sensor Pinnacle, we'd love to hear from you in the remarks area underneath. Also, on the off chance that you lean toward an alternate Application Store Improvement device, let us in on which one and why you believe it's the better decision!

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      Shafiq Armani
      I'm Shafiq Armani, an expert in selling group buying tools. With more than 10 years of experience in the digital marketing industry
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