- 1. What is SEOmonitor?
- 2. What does SEOmonitor do?
- 3. Features
- 4. Flexible Pricing
- 5. Pros & Cons
- 5.1. PROS
- 5.2. Daily search engine updates
- 5.3. Easy to group and smart-group keywords into folders
- 5.4. Keyword cannibalization warnings
- 5.5. Forecasting
- 5.6. CONS
- 5.7. Confusing user interface
- 5.8. Forecasting
- 5.9. Steep learning curve
- 5.10. Somewhat expensive because of its daily search engine updates
What is SEOmonitor?
SEOmonitor started life as an SEO agency, until Google decided to remove organic keyword data from Google Analytics. SEOmonitor then took up the challenge to measure non-branded organic search visits, and the tool was born.
What does SEOmonitor do?
SEOmonitor is primarily a reporting tool, providing a full set of data on organic keywords – which can also be used to research keywords and topics.
It gives you a full breakdown of the keywords providing traffic to a given website, complete with metrics such as the search volume, click through rate, average position, the number of search visits from each keyword, the bounce rate and conversion rate.
One of the best features of SEOmonitor is the Topic Explorer, which focuses on ‘topics’ rather than just individual keywords. The Topic Explorer tool links different keywords to a topic to find semantically-related keywords, so input a topic as broad as ‘car insurance’, for example, and you get a huge list of keywords associated with that topic – not just keywords with ‘car’ and ‘insurance’ in them.
The team at SEOmonitor have also developed their own metric known as Visibility Score, which is a more intuitive way to assess keywords rather than the arbitrary ‘Keyword Difficulty’ metrics some other tools provide. Visibility Score blends rankings and search volumes in a way that makes it more relevant, insightful and easier to understand than any other SEO performance tracking approach.
SEOmonitor is a power-tool with a lot of power-features; from automatic keyword research and keyword grouping, to visibility-, opportunity-, and difficulty-scores, competitor insights, forecasting, and report building. Let’s highlight some of its superpowers to you:
Automatic Keyword Research
The tool detects thousands of keywords that are relevant to you, shows how challenging it would be to rank in the top 10 of the Google results for such keywords, and the value it generates once you’ve made it to the top of the search results.
By weighing the search volume, the difficulty, and the rank of each tracked keyword, SEOmonitor is able to prioritize the keywords that most probably have the biggest impact on visits, for less effort, in the shortest amount of time.
It gives you an overview of the overall performance in Google. It helps you to identify changes in your SEO performance, compares them with non-brand traffic, and shows which keywords or keyword-groups influenced the overall visibility the most.
Business Case Builder
Visibility, seasonality, and SEO difficulty data are combined to create realistic forecasts of non-branded organic traffic and conversions, month-after-month. Besides, this feature is particularly useful when pitching SEO services to clients; you are able to create a data-driven SEO proposal in less than a minute, that will be hard for your clients to deny – what more could you ask for.
The price that you pay for SEOmonitor depends on the number of websites and keywords that you track. One website and up to 300 keywords – the cheapest option – is € 49 per month. With every website that you add, while keeping the same number of keywords, the price increases 10 euro. For every 100 or 1000 keywords that you add extra, the price-increase varies. And, when tracking more than 100.000 keywords, a custom price is designed for you.
Whichever pricing plan you decide on, you will always have unlimited access to all the features. When paying more than € 300 per month for the tool, you will also have unrestricted access to pitching resources, which comes in handy for any agency.
Wondering if SEOmonitor can be useful for your business, too? Try the tool for free, 14-days long – after this trial period ends, you will be able to extend it with two more weeks by subscribing.
* SEOmonitor was so kind to create a special coupon code for our readers. When you subscribe to the tool after the trial period ends, write Kubix50 in the promo code section to get 50 EUR credit!
Pros & Cons
As we are working with SEOmonitor for quite some time now, we are summing up the things we like about the tool, and what we think could use some improvements.
Daily search engine updates
Before SEOmonitor, we used other ranking tools with weekly and bi-weekly update features. As SEO is a long term process and organic changes need some time to be tracked, we thought daily search engine updates wouldn’t be so necessary, however; with larger websites and website contents changing frequently, we soon realized that having a feature like this is useful in determining SEO issues quickly. With SEOmonitor we are now able to discover important SEO problems right in the beginning and act straight away – before even getting negatively impacted.
Easy to group and smart-group keywords into folders
Keyword smart-grouping is a feature which can help you to save time, as the system suggests keyword groups based on the keywords you are tracking. It is always useful to keep an eye on the grouped keywords.
Keyword cannibalization warnings
This filter shows how many times Google has changed your landing pages in the SERPs, targeting the same keywords. If too much change is found by SEOmonitor, it means that Google can’t decide which keywords relate to which page. By looking into your cannibalization list, you may create new pages or update the content on those pages.
Forecasting is a really helpful feature for setting up goals in your SEO campaigns. When you focus on a set of keyword groups, SEOmonitor will forecast the amount of traffic and PPC costs, and predicts a what-if scenario. The forecasted data is based on your Google Analytics data that the account is linked to. For this, SEOmonitor has developed an algorithm that enables the prediction to foresee the revenue you are generating from your organic traffic or the grouped keywords your are tracking. This feature is quite handy to show an estimation of monetary value of your SEO efforts to the executive team who doesn’t understand the SEO process in detail, but just looks at the numbers to evaluate SEO performances.
Confusing user interface
There are a lot of icons and texts that function as buttons where you could click on, but they are not marked. Unless you hover your mouse cursor over the texts and icons, you won’t notice that it's clickable. Plus: when working with a lot of keywords at once, the UI refreshes and computes the data, slowing down the browser window hence overall speed, as a result.
Although we wrote the forecast-feature as a pro, we also think it has a con-side. The forecast number that this feature gives you is very broad. If you rely too much on the, maybe high, traffic or revenue number, you might get a false hope; so, be cautious about the actual number.
Steep learning curve
There is good documentation, but getting used to and finding the best workflow could be hard.
Somewhat expensive because of its daily search engine updates
But as mentioned before, if you have websites with lots of pages that are frequently changed, daily updates can be useful; then, the price you will be paying more is definitely worth it.