What is On-Page SEO?

On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs.

This is different from off-page SEO, which is optimizing for signals that happen off of your website (for example, backlinks).

Features Of Seorch

SEO CRAWLER

With the SEORCH Crawler you can analyse a complete website. We developed a web crawler that automatically follows all links on the site like the Google bot. Each page found is analysed for content and technical factors. At the end you will get a comprehensive analysis with the following information:

Content Analysis

• missing/empty/duplicate TITLE Tags
• missing/empty/duplicate Meta Descriptions
• missing/empty H1 Tags
• missing/empty H2 Tags
• too long/short Title Tags
• too long/short Meta Descriptions
• too long/short texts
• all internal Links
• all external Links
• pages with more than 100 outgoing links
• pages with few incoming links
• pages without internal links
• pages without external links
• CSV export for excel import

Technical Analysis

• average response time of your website
• response time of each single page
• pages responding with HTTP Status: 301, 302, 4xx or 5xx
• URL forwarding chains
• X-Robots / Meta Robots for each site: noindex, nofollow, noarchive, nosnippet
• multiple Canonical Tags
• multiple Robots / X-Robots
• multiple Title Tags
• multiple Meta Descriptions
• Canonical Tag points to other URL
• pages without Robots information
• pages with empty/missing ALT Tags
• URLs with upper cases
• URLs with more than 115 characters
• filesizes over 100 kb
• overview for all URL params
• pages with more than 1 URL param
• pages with Framesets
• pages with inline CSS
• pages with inline JavaScript
• pages with Meta Refreshs
• ports in URL
• URLs with duplicate slashes
• redirect loops

Analysis of every single page

• HTTP Status
• Title Tag
• Meta Description
• H1 Tags
• H2 Tags
• Meta Keywords
• Robots/X-Robots
• Links internal/external
• Canonical Tag
• Response Time

Monitor your Google rankings

• Daily monitoring of your rankings in Google
• Monitor your own domains and also all your competitors
• All changes in the rankings in a compact overview
• Sortable and searchable ranking tables, exportable in CSV, PDF and Google Drive
• Daily email reports with the latest rankings
• URL view, comparisons of different points in time, competitor rankings
• How often are your keywords searched in Google per month
• Mobile and desktop rankings in over 92,000 locations worldwide

SEO tools

Without a good SEO tool, optimizing websites is very time consuming. That's why there is SEORCH. Here is an overview of all SEO tools offered on SEORCH. In addition, other SEO tools that I find good and therefore can recommend.

THE best SEO tool does not exist. I do not know any that is really complete and none that would be perfect. It's best to try out as much as you can and choose the tools that will most effectively solve your problems and, above all, make your job easier. If SEO tools provide questionable results, then check back twice and write to the developer. He is usually thankful :)

And which SEO tools do you really need?

First of all, the Google Search Console. This is by far the most important and only SEO tool which is needed in any case. Only when you have understood the information the Search Console provides and all errors are corrected you can think of other SEO tools. But even then you do not have to spend money. For Domains up to 2000 sites you can always use good SEO crawlers like Screaming Frog or the SEORCH SEO Crawler for free.

With a crawler you can analyze the foundation (the HTML code) of your website and correct errors. Only if your page is technically correct, the internal linking is correct, no more unnecessary forwardings are present, the page load time is less than 5 seconds (better under 3 seconds) and no 404 errors occur you can move forward and create good and relevant content.

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