About the Google SERP Snippet Optimization Tool
The main purpose of the SERP Snippet Optimization Tool is to allow webmasters and content publishers to strategically construct page titles and meta description tags that will result in aesthetically-pleasing or eye-catching listings in Google's organic search results. Using this tool, you can optimize the content of your titles and snippets to maximize your click-through rate (CTR) from Google. In other words, you can increase your organic search engine traffic for a specific keyword...even if you can't improve your rankings. This tactic can be especially useful in situations where you know you'll probably never outrank the sites above yours (e.g. a very strong competitor, a Wikipedia page, a government website, etc.) for certain keywords. In those scenarios, your best option is to make your site's listing stand out from the rest and look as inviting as possible.
Explore SERP simulator features
Our free Google SERP simulator lets you see the title tag, URL and meta description in the search results as you write them. Well, that’s not all what we’ve prepared to boost your on-page SEO! We’ve included a couple of extra features that will help you optimize your meta tags like a pro
1. Fetch and improve
First of all, you can fetch the actual title a description of any website. Just enter or copy the URL and click on the “Fetch data”.
Tick the “Capitalize” checkbox to capitalize the first letter of each word in the title. This will give your website a little extra visual appeal. Keep in mind that prepositions or indefinite articles shouldn’t be capitalized in every case.
2. Title tag and meta description length checker
Though you may find many guides claiming there’s a strict number of characters or pixels to display the title tag correctly, it’s not completely true.
In the desktop results, Google typically shows title tags in full length if they are around 65-70 characters which may be approximately 580-600px, but in some cases, it can be only 55 characters, 430px or 540px. Wondering why?
Google naturally wants to fit as many characters as possible to match the 600px width yet it won’t trim a word in the middle. It will always display the last word in its full length so if it’s a long one your title will most probably be trimmed. Not to mention it will end with three dots which are counted as well.
On the contrary, if you use narrow characters, the title will have more of them.
The same thing applies to meta descriptions which usually fit if they are no longer than 960px (desktop). Keep in mind that all of the mentioned may change in the future depending on Google and their updates in the appearance of the SERP.
The mobile results are more dynamic as they depend on many factors such as display size so it’s a bit harder to tell the exact ranges.
As you write a new text using our SERP snippet tool, you’ll see a live progress bar that indicates the length of the title and description. We count the number of characters and pixels.
3. Optimize for SERP features
Google Search usually displays bold keywords in the meta description if they match the search query. Enter the key phrases to the “Bold keywords” form to see how they look in your snippet.
On top of that, you can add SERP features such as date, star rating or ads on top of the results to see a more detailed appearance of your website.
4. Be visually irresistible, be hot!
From the marketing point of view, you have to be sure the title and description will stand out from the crowd. Find out how visually attractive they are based on different algorithms. Use the “Heatmap” feature to find out the hottest spots of your SERP snippet.
For English, German and Spanish, the algorithm counts with keywords you use to display even more precise heatmap.
5. Export and implement
Once you are ready to pick the best title and description, hit the button “Copy as HTML” to paste it directly to the source code of your website or click on the “Save as image” to share it with your teammates or clients as PNG.
