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About Shoelace: Ads & Retargeting

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Deliver engaging Facebook and Instagram advertising and retargeting experiences that tell your brand story and wow your customers.

Shoelace combines automation, human expertise and insights from thousands of digital marketing campaigns to help you deliver the best advertising and retargeting experience for your brand. From ongoing ad journeys that are tailored to your audiences experience to one-off campaigns to specific segments, our platform helps you leverage every customer touch point as an opportunity to create memorable experiences that foster long-term relationships.

  • Boost conversion rates and grow sales with personalized ad sequences
  • Increase repeat purchases by keeping your customers engaged
  • Build stronger, long-lasting relationships with your customers

Works with Shopify, scales with Shopify Plus

Shoelace is the trusted Facebook and Instagram advertising solution of choice for over one thousand of the world’s largest Shopify brands. Our platform is built to help make implementing the perfect advertising and retargeting strategy seamless for high-volume stores.

Journeys, Automations, Integrations and Expertise

Think of Shoelace as a holistic solution to your entire ad experience. Our features include Journeys, Automations, Integrations and world-class expertise from working closely with thousands of the best DTC brands on their retargeting.

Journeys: Takes visitors through a Journey after they leave your store

Journeys are a sequence of ad experiences designed to combat ad fatigue and to re-engage your visitors after they leave your website. We all know how powerful email drip campaigns are. With Journeys, you can now effortlessly apply the same strategy to your advertising ads!

Automations: Engage specific segments with relevant messaging

Automations leverages the power of Shoelace's technology to let you boost your marketing activity across channels, promote your offering and re-engage specific segments seamlessly in a relevant and personalized way.

Expertise: We live and breathe retargeting

Every member of our customer success team is an expert on Facebook and Instagram advertising. Having worked with thousands of brands, we know how to take your retargeting to the next level.

When you add Shoelace to your store, you aren't just installing an app, you are hiring an advertising expert.

Integrates

  • klaviyo,
  • yotpo,
  • smile,
  • foursixty,
  • okendo,
  • backinstock

Features

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Automations

Setup triggers that automatically create retargeting ads based on your brand's activity.

Journeys

Take your website visitors through a memorable sequence of brand experiences by showing them the right ad at the right time.

Synchronized

Connect Shoelace with your email, reviews and rewards program to sync your brand’s messaging across multiple channels.

Pricing

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