Shopify Kit -Best Free Shopify Apps on the Market, Ecommerce

What is Kit Shopify virtual marketing assistant?

Kit Shopify is a free app available to enable you to manage marketing and communication more quickly in your online store. Imagine this tool as a virtual employee, exclusive for Shopify merchants. You can utilize it to create targeted Facebook ad campaigns, send multiple Thank-you emails to customers, and also manage your integrated apps.

What can Kit do for you?

Target the right audiences for your ads

From the start, Kit helps you target customers to reach new shoppers who it thinks to be qualified to buy from you. Your running ads process will become a lot easier when you don’t have to worry about targeting and just tell Kit what you want to accomplish and your budget to spend. As you have to pay for every impression or click on your ad, so the bigger possibility you can focus on the right clicks, the easier you can work with your ads.

Create and run Facebook Ads for you

Running Facebook Ads is crucial to reach your first customers online. However, it takes a lot of effort to learning online advertising, at the same time, a lot of money to hire someone to do it for you. Don’t worry about that as Kit is here to help you run an ad when you give it needed information, like the product do you want to promote and how much you want to spend on it. After that, Kit will show you a preview of the ad that is created based on the information that it has from your store about your product.

Create and run Instagram Ads for you

On Instagram, you can also promote your products with Kit. As Kit do the same procedure as what is done with Facebook Ads, it will turn your stunning product photos become great ads for you to get up and run in a short period of time.

Help you stay focused with Goals

The Kit’s Goals section will help you a lot in deciding what you should prioritize and selecting your next move depending on the current needs of your business. In this matter, Kit plays as a coaching role in guiding you through the procedure in making decisions on your next marketing task.

Win over customers who abandoned their purchase at checkout

Shopify store owners can totally utilize Kit to track and engage a group of customers who almost purchased from you but abandoned during checkout for some reasons. Specifically, Kit will help send a follow-up email to bring your customers closer to your purchase. Also, these customers will send them a little push to finish the checkout. Kit will tell you the number of these prospective customers and directly ask to email them.

Pros of Kit

Help you to learn how to manage Facebook ads

Look at what it can do, you can easily see that Kit is able to save you a lot of time and effort in learning how to use Facebook ads. Once Kit is installed, it does not require you to log into Facebook and work with a complex advertising interface. You will only have to text and reply to Kit for some information to have your ads go live.

Remind you constantly to take marketing seriously

Kit is a great tool to remind you about your running a marketing campaign task via constant reminders about your situation, what’s hot, and updated on your niche as well.

Provide new and unique ways for you to advertise on Facebook

In your current campaign ads, Kit plays as a reliable virtual assistant when it offers you some suggestions that you can consider to enhance your quality. For example, it can help you with the recommendation for the products to promote in case you have a slow-moving inventory, creation for exposure of new-coming items from your store.

Free on Shopify

Kit is absolutely free on Shopify, which means you will be able to run Facebook ads at a lower price when you hire a person to do the work for you.

Cons of Kit

Easier to work with already established eCommerce businesses

Kit takes advantage of custom and potential audiences to determine the specific range of customers for your Facebook ads. So, if you want to utilize Kit, you will have to meet some of its requirements for its targeting recommendations to work. To go more in details, you will you need to acquire at least 100 your Facebook page likes and about a minimum number of customer sales, which is 20 or more email addresses that link to customers for Facebook for a custom audience as well as 100 email address to link Facebook for a look-a-like audience.

Limited targeting options

For a “virtual marketing assistant”, Kit works on templates that allow it to recognize the moment when it has to come to do its tasks, especially on target audiences. As a result, there only two types of targeting that it can use and see, which are custom and look-a-like audiences.

Kit is not designed to find or create new audiences from square one. Instead, it will utilize the audience feature in order to find customer’s trends and types, who have the potential to buy your items. So, creating ads for those target audiences that are no longer within your scope will not work; these people could be:

• Fans from other competitor pages
• Friends of fans from other your brand’s Facebook page
• Fans from a publication that you want to place your ads in

However, in case you haven’t had a wide group of fan base to create your group a look-a-like audience yet, Kit still supports you to target potential customers by categorizing some criteria such as age, gender, and location. But when you choose to do this, it looks like you will be more likely to run the ad campaign by yourself as you already know how select your audiences’ interest and behavior, which normally what the app does.

Unable to control ad copy and images

Kit is designed to get all of its copy and images from your Shopify site, which means you are unable to tweak your ads or images that Kit utilizes except for when you manually edit the ad copy on Facebook. So, ads when it is specially designed to target an audience will not work for Kit.

Run ads directly go to product pages, not landing pages

Kit is considered to be too direct in most cases. Kit only promote the types of products and product pages, other types of content or content page are not support. More specifically, you will not be able to promote landing pages, blog posts, and other types of content that offers Facebook users a wider context for your business, what a loss of chance for your products need to shine by means of a dedicated introduction.