What is Simply Measured?
Simply Measured is a tool that provides social media analytics to individuals, brands, agencies, and business - small, big and anywhere in between.
Simply Measured's full suite of analytics arms you with the ability to measure results, prove value, and improve performance. Simply Measured is the leading social analytics solution used by brands across the globe to quantify performance, determine impact, and derive strategic direction from social media data. With reports and dashboards for the top social platforms including Facebook, Twitter, LinkedIn, Instagram, and YouTube, Simply Measured turns social media data into beautiful and actionable insights.
Features
Competitive analysis
Usually, it’s not enough to know only how you are doing on social media, but also how you’re doing in comparison to your competition. Is your competition reaching more people, engaging more, and better with them? Simply Measured provide detailed competitive analysis reports for each of the social networks. Not only that, but they also help you figure out what it is your competition is doing that works – so that you can improve your social media strategy and get better results.
You’ll be able to see a detailed side-by-side comparison of all the most important stats, such as engagement, follower change over time, and even average response rates, and much more:
Multi-profile analysis
One of our favorite reports of theirs is the Complete Social Media Snapshot report. It allows for a much clearer view of how you’re doing on social media as a whole:
You’ll be able to easily identify your best social networks and the ones which need improving, which in turn will help you create a better strategy. It’s a great report to start with before going deeper into your social media tactics.
If you have a bigger brand, then you might also have multiple Twitter/Facebook etc. accounts. Simply Measured provide multiple channel analysis for each social network, so you can see how each of your channels are stacking up against each other
Just like with the multiple profile analysis, you’ll be able to see which account has the most success, as well as the least success among your audiences.
New Facebook Global Pages Reporting
Simply Measured have also recently introduced a new report that allows big brands who have global Facebook Pages to thoroughly analyze them in one single report, helping save hours and hours of work. Since Facebook introduced Global Pages, there haven’t been many ways that marketers could get thorough reporting on all of them, but this new report from Simply Measured will help you with the global distribution of your fans, with comparing engagement across local Pages, and sorting through the top posts across all Pages, saving you hours of work
Social Influence
We’ve talked about social influence in the past and its importance – both when it comes to your own social media influence, as well as when it comes to other influencers who help you grow on social media.
Simply Measured offer several different influence reports. Our personal favorite is the “Website Influencer Report”. This report identifies your website’s biggest source of social media traffic, as well as your top influencers:
Web Traffic
One of the main reasons most businesses use social media is to get more traffic to their website or blog. Simply Measured offer six different social traffic reports that show you exactly how you can use social media to get even more traffic.
Apart from the more general one that shows you all of your social traffic analytics, the other reports go into even more detail.
Pros
- Simply Measured supports a wide range of social networking sites including Google+, Facebook and Twitter
- Simply Measured offers unlimited data storage and scheduled reports in all the pricing plans
- The customer support of this social media analytics solution offers email and dedicated account management support
Cons
- Simply Measured offers only 14 days free trial instead of 30 days like other similar tools
- Simply Measured doesn’t offer custom reporting support for Social and Professinoal plan users
Simply Measured Pricing Information
The cost of license starting from $99 per user/month. The experts at ITQlick has reviewed Simply Measured pricing and gave the software a total cost of ownership (TCO) rating of 5.6 out of 10. Custom price cost for your business is available upon request.
