About Smaato
Smaato is the leading global real-time mobile advertising platform, connecting 10,000+ advertisers – including 91 of the Top 100 Ad Age brands – with over 90,000 app developers and mobile web publishers. Smaato manages up to 500+ billion mobile ad impressions and reaches over 1 billion unique mobile users monthly.
Founded in 2005 by mobile pioneers Ragnar Kruse and Petra Vorsteher, Smaato has global headquarters in San Francisco, California, with additional regional headquarters in Hamburg, Germany, New York and Singapore. Smaato claims to reach over 1 billion unique users per month across all platforms.
Smaato was founded in 2005 by Petra Vorsteher and Ragnar Kruse in Hamburg, Germany. The company initially offered mobile web link shortening services to make it easier for publishers to track the source of ad clicks, but soon realized that the real money was in connecting advertisers with publishers through mobile ads. One year later, in 2006, Smaato launched its first integrated advertising platform. The launch helped bring the award-winning AdConion Media Group (now Mindshare) onboard as one of Smaato’s first key customers.
Key Features
Omnichannel platform (supports all devices, all ad formats, all sizes, all channels, all environments)
Mobile, Desktop, In-App, Web, OTT/CTV
Free ad server
1.3 trillion unique monthly users
Clean, Protected Marketplace
In-house SSAI solution for OTT/CTV
Self-serve platform
High quality customer service
Flexible, programmatic buying options and header bidding solutions
Smaato offers a truly global reach
Publishers who switch to Smaato’s ad server retain their ad units, inventory and reports.
Smaato is headquartered in Helsinki, Finland with offices in the US, UK, Netherlands and Vietnam.
Smaato is widely regarded as the first ad server to introduce programmatic direct-sold capabilities for mobile apps.
Smaato launched an industry-first browser-based solution for OTT/CTV content providers to manage their direct sold inventory on connected TV devices. With this solution content providers can benefit from increased transparency, higher fill rates and improved control of their direct sold ads. The solution also gives advertisers access to more targeted audiences across screens by using advanced targeting features on Smaato’s platform.
Smaato launched its new publisher management and operations system, Smaato Publisher that allows publishers to easily manage their inventory and operations across all supported channels. Smaato Publisher features dashboard and widgets to view every aspect of their operations as well as automated rules and workflow to comply with various ad standards, such as those set by the IAB. The solution is available in both self-service and managed services models.
Smaato is a Smaato Smart Ad Platform, which means advertisers can own all ad inventory across all channels and devices providing a significant benefit of efficiency and control of their spend. Smaato Smart Ad Platform is integrated with a real-time ad server solution, which also enables publishers to import their TV CPM data from the TV management system directly into the ad server.
In April 2016, Smaato became one of the first media companies to allow publishers to manage all their assets from a single customer portal. The new platform lets publishers manage their inventory from two places:their client’s account and their publisher’s account.
For Publishers
With Smaato, publishers have access to the Smaato Publisher Platform (SPX), which has a wide range of targeting capabilities and functionality that enable developers to optimize their mobile properties in one location. This mobile ad platform allows publishers to do the following:
- Transact private marketplace and preferred deals
- Run in-house ads
- Allocate traffic according to multiple rules
- Reporting of all key data including CTR, fill rate, and more — all available via a single console
- Choose from multiple customizable integration options
- Access over 450 demand partners worldwide
- Manage full pricing control
- Receive SDK mediation
- Access the reporting API
- One-click ad creation
Publishers can also leverage Smaato's ad library, which consists of nearly 38,000 ad units across the spectrum of desktop and mobile. The library features a diverse array of ads across various platforms, themes, colors, warnings, and more. Publishers can further enhance their inventory with 1 click to create an ad using the Smaato Publisher Platform. They can also choose to publish directly from the browser using an embed code or via a hosted link.
Smaato launched in June 2013 for publishers to provide mobile advertising solutions that are tailored to publishers' needs. Originally called MobileAdsGlobal, the company rebranded as Smaato after acquiring AdMob's ClearingHouse program in 2014 .
Smaato's headquarters are in London, UK; it also has offices in New York, USA; San Francisco, USA; Bucharest, Romania; and Tokyo, Japan.
Smaato has raised over $35 million in two private rounds. In June 2015, Smaato raised $13 million in Series B funding led by Tilde New Ventures with participation from existing investor Index Ventures and new backers General Catalyst Partners and IP Group Plc.
Added over 100 new demand partners to its ad network . The company continues to expand its global footprint by launching its registration program in Japan .
The Smaato platform also supports native advertising, interactive video, and rewarded video, in addition to standard display ad units.
For Advertisers
The Smaato Demand Platform (SDX) connects DSPs, agencies, and advertisers to over 90,000 app developers and publishers. The platform allows these demand partners to precisely buy mobile inventory and target users via the following variables:
- App
- Country
- Connection type
- OS
- Device ID
- Adspace
- Ad format
- Data center
- Publisher
- GPS data
SDX is equipped with a data visualization solution for detailed analytics that allows advertisers to optimize their mobile ad spend. Smaato’s global reach stands at:
- 500+ billion ad requests per month
- Over one billion unique mobile users per month
- Over 90,000 mobile publishers and app developers
- Over 350 DSP partners
- Over 2,500 consolidated data centers in 50+ countries
- Over 30,000 apps available to buy and target
- Over 30,000 publishers and app developers for advertisers to choose from.
- Over 2,500 meta-filters for advertisers to choose from
- SDX is a free service for new advertisers and agencies with a minimum of $50K-per-12 months spend. For existing Smaato clients the platform is paid monthly at a rate of 1% of monthly spend. There are no upfront costs where Smaato deducts 1% from the advertiser’s revenues until the level of spend exceeds $100K per month.
Smaato was founded in 2006 by Manav Aggarwal, It's head of data sciences. Smaato raised USD 8.9 million Series A investment in April 2013 and closed Series B investment in January 2014, bringing total capital raised to USD 12.9 million. The company is headquartered in Bengaluru and has offices across the world including:
Smaato offers a wide range of technology products and services for advertisers across multiple verticals such as: video, native advertising, mobile applications, big data analytics and display advertising.
Conclusion
The organization presents its self-serve stage letting designers and distributers settle on a free promotion server. It has different kinds of publicizing effort including local and constant promotions conveyed to in excess of 90,000 designers and distributers all throughout the planet.
Smaatos dynamic ongoing stage gives prompt adaptation arrangements notwithstanding higher eCPMs. Distributers, application designers and sponsors will see the value in brand-safe application trade that additionally includes undeniable degree of misrepresentation security and productivity.
The organization figured out how to build up a proficient coordinated effort with significant affiliations and foundations. It has turned into a respected individual from different panels and alliances including MEF, SITF, Singapore IT Federation and that's only the tip of the iceberg.
Smaato can flaunt various renowned honors and titles. They put the organization on top in the rundown of generally respectable and unmistakable advertisement stages. The organization handles in excess of 10 billion promotions every day carried out across the globe. Smaato innovation is utilized by enormous brands like Nike, Adidas, P&G, Unilever and numerous others.
As of December 2016 Smaato has given more than seven acquisitions. Here are the most significant of them:
Smaato has procured Bridgetown which centers around portable application showcasing for application designers and sponsors. They expect to assist organizations with local advertisements and video promotion arrangements. With the assistance of new securing, Smaato will actually want to give further developed cross-screen arrangements by accessing more extensive scope of crowd just as gadgets.
In July 2016, Smaato obtained AdMarvel to further develop its publicizing capacities across versatile stages just as work area gadgets.
