What Is Sumo?
Sumo isn’t just a tool. It’s a toolset. In reality, it’s a suite of services that you use to increase traffic, generate social engagement, and improve your conversion rate. Sumo doesn’t work in its own bubble, though. It plays nicely with some of your existing marketing solutions. It’s also got a WordPress plugin that’s easy to install and configure. Best of all, Sumo is rich in features that will take your online strategy to the next level.
Core Features Overview
Grow your email list
Grow your email list by collecting email addresses with high-converting opt-in forms as visitors browse your site so you can follow up with them later and turn them into customers.
Currently, the tool supports more than 60 social media channels, including Twitter, Facebook, Pinterest, and Pocket. Visitors can even use Share to Buffer their update so that it gets posted later and not immediately. As an added bonus, Share is responsive. That means your social media buttons will look spectacular on a desktop screen, laptop screen, smartphone viewport, or tablet. But the tool doesn’t just give you a set of buttons that you can put where you want on your web pages. It also uses logic to determine which social channels your visitors will most likely choose to share your content. It prioritizes those buttons by moving them to the front of the list. Basically, Share optimizes the order of your social share buttons. Oh, yeah: setup is a breeze as well. You choose where to place your buttons with an intuitive drag-and-drop system. There’s also a Pro version of Share. According to the website, it will bring an additional 20% more pageviews to your pages every day. Additionally, Share Pro uses UTM to track your sharing options. Reports will show you which social media channels are bringing you the most visitors. Finally, Share Pro enables you to:
- Set mobile-specific share options
- Download historical share data
- Use the tool with no branding
Email your subscribers
Send a welcome email to your subscriber as they join your email list and further build the relationship with them by sending them a one-off campaign or automated email drips.
Share your content and product
Add share buttons on your website effortlessly and allow your visitors to share your content and products with their circles on social media.
Ecommerce features
You can even upgrade to Pro from within WordPress. Sumo also offer plugins for the following platforms as well:
- Shopify – reduce cart abandonment with exit-intent pop-ups, create discount codes, and increase average order value with Smart Bars
- BigCommerce – grow your email list, convert website visitors into customers, and track your success
- Google Tag Manager – make posts go viral, get free traffic, and build a following
- Magento – integrate with MailChimp, create List Builder forms, and show welcome mats
Sumo seamlessly integrates with WooCommerce to create unique offers and discounts along with beautiful forms that help you increase your average order value and reduce cart abandonment.
Free customer support
Have questions on how to increase conversions and sales for your online business? Your success is our success. Our dedicated Customer Experience team will make sure your business is growing and you’re getting the most out of Sumo.
Secure and SEO-friendly
Compliant with GDPR and the latest SEO guidelines from Google so you can convert more visitors and make more sales.
Easy to get started
Get set up in minutes and use Sumo completely FREE.
Sumo Review: Pricing
You’ll be happy to know that you can get started with Sumo for free. As you’ve probably noticed from reading this article, though, you’ll see Sumo branding all over your website if you go in that direction. Professional pricing starts at $30 per month. Keep in mind, though, you’ll max out at 750 subscribers with that plan. The Small Business and Ecommerce packages are $73 per month and $99 per month, respectively. Each of those plans offers unlimited subscribers. Even with the Ecommerce package, you’re limited to maximum of $50,000 in revenue per year. If you exceed that amount, you’ll need to contact the company to get pricing on the Growth package.
