What Is Swell?
Swell is an affordable, effective reputation management platform built specifically to help dental and medical practices acquire new patients by strengthening their online reputations.
Swell is a reputation management platform built specifically for the dental and medical industries. The platform helps practices generate & manage online reviews, communicate with patients, and measure patient satisfaction. Swell integrates with the major practice management systems including Dentrix, Eaglesoft, and Open Dental.
Swell Features
Below, we'll discuss the key features of Swell, and how they would create value for your practice. We'll also share some photos of the actual product to give you a sense of its design and layout.
Online Reviews
On average, Swell customers increase their online reviews by over 300% in the first year. These reviews strengthen your online reputation, and help new patients find your practice through improved search rankings. You can use Swell to publish reviews to numerous platforms including:
- Yelp
- Trip Advisor
- Golf Now
- Vitals
- Healthgrades
Review Generation
Swell automates the generation and publishing of patient reviews. During implementation, Swell integrates their system with your practice management system. This provides the appointment and procedure code data that Swell needs to automatically trigger targeted campaigns.
The campaigns are a series of customizable email and text messages that push patients to the review sites of your choice. You can use Swell's templates or the message editor pictured below to build your messages, and dynamically add personalized information such as each patient's name. You can also send automated reminders to people who have yet to complete their reviews.
Review Management
Information from completed reviews are pulled into the Swell dashboard. The dashboard shows your practice's overall rating, how it's trending over time, and the individual reviews patients have left.
Swell Messenger
Swell has a two-way messaging tool that you can use to communicate with customers via text message. When a customer texts your business, or contacts you through webchat, a new conversation thread is created in the Messenger dashboard.
From here, your team can reply to the text message, view the contact's details, or decide to call or email the patient. During SoftwarePundit's research, practice owners spoke very highly of the benefits of two-way texting. We consistently heard that this feature significantly improves patient engagement for patients in all age groups.
Advanced features of the Swell Messenger include templates and the ability to use your official practice phone number for text messaging. Two features still in development are the ability to send pictures & attachments, and an integration with Facebook Messenger.
Swell Webchat
For an additional $79 per month, you can add Swell's webchat tool to your website. Webchat is an extremely effective way to engage potential customers and ensure all their questions are answered.
Swell allows you to control the color and placement of your webchat widget. In addition, you can customize your welcome message, icon button, and human avatar. Here's an example of Swell's webchat tool on a customer's website:
Swell Pricing & Cost
Here's an overview of Swell pricing:
- Pricing starts at $179 per month for a single location
- Webchat is an extra $79 per month
- Unlimited volume of texts & emails
- No annual contracts
Pros
- Includes valuable features for dental & medical practices such as the ability to trigger campaigns for individual clinicians & operatories
- Rapidly adding features to the platform including an integration with Facebook Messenger & a mobile app
- Priced at a fraction of the cost of more mature reputation management systems
Cons
- Does not have all the minor features found in more mature alternatives
- Can only personalize messages with patient name, business name & location data
- Does not offer benchmarking to see how your practice is performing relative to competitors
