Tailwind Review - Best Social Media Optimization Tool for Pinterest and Instagram

Tailwind is a tool designed for all Pinterest and Instagram users. It comes with a lot of handy features. Tailwind is also among the best in its category. I tell you more about it through this complete and detailed test!

Tailwind, the Instagram and Pinterest tool not to be missed!

Tailwind is an SMO tool that saw the light of day in 2011. Originally designed to make Pinterest easier to use, it has recently offered a formula for all Instagram users. It is available through an online platform but also as an extension. You can easily download it from your browser. 

Unlike Hootsuite or AgoraPulse, which can be used with most social networks, Tailwind is only intended for Pinterest and Instagram. The main objective of Tailwind is to bring real-time savings to all its users by allowing them to generate more traffic. 

As of this writing, many users currently trust the features of Tailwind. Whether bloggers, entrepreneurs or influencers, Tailwind has convinced them on both sides.

Tailwind: the main features

Simple and efficient planning

Thanks to the different planning features of Tailwind, you will be able to save a considerable amount of time. Gone are the days when you had to pin a picture one by one. With Tailwind, you can upload content in bulk, then use the Tailwind planner to distribute and schedule your posts - on Pinterest as well as Instagram. But that's not all!

Tailwind allows you to save images of all kinds from the Internet with the Tailwind extension available on your browser.

• So you can pin an image directly or save it to Tailwind to publish it later.
• Tailwind also lets you customize the boards you want the image to appear in, as well as the posting times.
• Using the smart planner, you can set your pinning schedule as you want.

Tailwind suggests the best time to publish your content, based on in-depth analysis, and above all on your subscribers' connection time. These suggestions will appear as time slots.

• You can accept this suggestion or choose the publication time of your choice.
• Either way, you can change the schedule at any time.

Tailwind allows you access to multiple group boards to see all the pins programmed at the same time.

• Each line has a pin as well as the group board on which it will be published.
• The padlock symbol indicates that the post is locked for publication at a specific time. That said, you can easily unlock it and change the time as you see fit.
• Don't hesitate to move the pins by dragging them one by one.

If you have a pin placed in several different group boards, you don't need to pin it on each board. Just create a "list of tables" or a group of tables, and you're done!

The analytical report

Tailwind has arguably the most comprehensive Pinterest and Instagram report on the market. By going to the official Pinterest website, Tailwind's analyzes are integrated directly into its dashboard. You can easily analyze and measure your performance. You can even follow each pin's progress (Pinterest) or image (Instagram) if you want.

It is also possible to connect Google Analytics to your Tailwind account. This way, you will see the impact that Pinterest and/or Instagram have on your website. Through this complete and detailed report, you have access to several practical information, in particular: 

Your profile's performance

• This feature allows you to see your feedback in terms of subscribers and comments, pins and re-pins.
• Tailwind also offers virality and engagement scores to learn more about your impact on networks.

Group tables

• You will be able to discover a complete analysis of each group table.
• Also, see data from the previous week's group boards about your Pins, new followers, re-pins and comments, as well as the virality and score of your engagement.
• Tailwind offers you the possibility to filter the boards according to their engagement, subscribers, etc.

Pins for Pinterest and posts for Instagram

• This analysis allows you to understand why some Pins or posts generate more traffic than others.
• You have the possibility to filter them according to their board, comments, re-pins or publication date.
• You can also perform a search using the available search bar.
• Tailwind allows you to filter the date, category or website of the pins or posts in question.
• From there, you can also reschedule a post, if needed.
• This function can also be used to find similar content.

The weekly report

• A free report is sent to your inbox every week.
• The latter will allow you to compare your performance from one week to the next.

The Pinterest analysis includes other interesting information ... 

• Your daily average of Pins and Pins from the previous week for a quick comparison.
• The precise performance of your latest Pins plus an option that lets you re-pin and comments directly.
• The “Word Cloud” will let you know the keywords and topics commonly used with your content.
• The traffic analysis is also instrumental in knowing where your visitors come from, how many times they have visited or viewed your pages, and of course, how much income they generate.
• By opting for the Company formula, you will be able, among other things, to compare your performance with that of the competition. 

The tribe option for Pinterest 

The Tribe functionality makes Tailwind a unique and easy to use management tool. A tribe is a group of like-minded users who share category-specific content. With more than 4000 tribes, you will be able to discover interesting content to improve your next publications' quality. Besides, it will allow you to share your content with people interested in your topic. This is a great way to increase the visibility of your Pins and generate more traffic.

The hashtag search option for Instagram

On Instagram, adding hashtags is an essential method to gain visibility. With Tailwind, you'll be able to find the best hashtags based on your post. Recommendations will be offered to you to make your publication unique. An additional feature will allow you to add hashtags as a comment directly after posting, so you don't waste a moment! Finally, Tailwind allows you to save your favourite hashtags to reuse them in future posts.

Tailwind offers

Tailwind offers two different plans, one for Pinterest and a second for Instagram. Both cost the same at $ 14.99 per month. However, you can get a $ 60 discount if you choose an annual subscription. Which comes down to just $ 9.99 per month. 

If you've never had the chance to test this SMO tool before, you can first opt ​​for the free version, which will allow you to publish your posts or pins and schedule them. Other features are also available, but they are quite limited. 

Additional options: 

In addition to a Tailwind subscription, you can also opt for an additional package. For $ 7.99 per month, you can take advantage of the SmartLoop for Pinterest feature. This allows you to post your Pins multiple times to generate more engagement. There is also an option that allows you to customize the limits so that your Pin is not seen as spam. 

For the same price, you can also take advantage of the Tailwind Tribu feature for Pinterest. This allows you to have access to 5 tribes of your choice to share your content with users who have the same interests as you.

The advantages of using Tailwind 

• Ability to create multiple articles at a time from any web page with the extension.
• The smart queue will help you publish your posts at the best times of the day.
• Quick pin planning with group boards.
• Possibility of joining people sharing the same interests thanks to the tribe option.
• You get a full analysis of your followers, engagement trends and virality by Pin and Post, Board or Category.
• You can find relevant keywords to attract more traffic to your Instagram posts.

The inconvenience

• The user interface can be a bit complex to use at first.
• The planning page can get quite slow, especially when a lot of Pins have been planned.
• Tailwind is not yet available in French, unfortunately.

My opinion on the Tailwind tool

Tailwind is a real time saver for both Instagram users and those who use Pinterest. Its publication planning system is practical and very intuitive.

Besides, Tailwind helps drive more traffic to certain posts and Pins. The additional options, such as tribes for Pinterest and hashtag search for Instagram, are also very welcome. In the end, it is a complete and practical tool that you will not regret.