What is Teikametrics?
Teikametrics' Retail Optimization Platform (ROP) helps brands and agencies grow revenue and increase profitability on Amazon. Founded in 2012 by former Amazon 3P seller Alasdair McLean-Foreman, Teikametrics uses proprietary econometrics and machine-learning data models designed to maximize profitability in a simple SaaS interface. With additional guidance provided by Teikametrics' team of e-commerce experts, the company optimizes more than $6 billion in GMV across thousands of sellers around the world.
Teikametrics Main Features Overview
- A full FBA overview dashboard providing detailed breakdowns of your sales volume, ACoS, total profits and more
- Opportunities forecasting and tracking functionality
- Profit analysis tools to analyse all of your costs, see what your actual margin is, and set maximum bids to advertise given products accordingly
- A refund recovery section to ensure you get what you’re owed
- PPC management/Sponsored Productsand Sponsored Brands optimization
- Customised reporting based on your specific targets
- Analysis of organic sales vs PPC sales, with insights on what’s worth bidding for and what isn’t
Teikametrics walks the line between automated software and managed services.
While all of the above functionality is possible via software alone, some sellers may find setup and maintenance easier by working directly with Teikametrics’ analysts.
This does increase the price compared to tools that are software-only, but we have to say their team is extremely skilled and dedicated, to the point that if you want a little extra help than other tools give you, it will likely be worth the extra price for you to go with Teikametrics.
It’s also worth mentioning that they have recently hired an Amazon veteran who played a major part of building Amazon’s Sponsored Products program, to help build their algorithm and bring in more accurate data from Amazon.
Pros of Using Teikametrics
Algorithmic Bidding Optimization
No longer will you have to follow archaic rules-based bidding. Teikametrics now makes it possible to automate your bidding with their learning optimization and algorithm.
Their algorithm continuously learns your business model and makes the ideal changes and adjustments to your bidding strategies without you lifting a finger.
Streamlined Product-Level Profitability
Their data analysis tools and reporting makes it possible for me and other retailers to look into what products are profitable for me and what products are becoming more expensive the longer I keep them.
With their performance being monitored, Teikametrics also helps me streamline my promotions and advertising. Through their reports, I know which products need to be promoted and which products need to be just let go.
Keyword Automation
Gone are the days when you have to browse through a spreadsheet to find the keywords that you want to test them out.
This process is tedious, but with Teikametrics, you can streamline and optimize for the best keywords for your products without the mundane spreadsheets.
I also don’t have to do trial and error because Teikametrics only presents me with keywords that are proven to be effective and profitable based on performance.
Real Amazon Experts
Their Managed Services are what keep Teikametrics at a level higher than its competitors. Again, I can just hire their team for a month to help me manage my campaigns and reports from time to time if I feel that I need help or if I felt that I plateaued in terms of getting new sales or increasing conversion.
Cons of Using Teikametrics
Little Bit Expensive
All right, Teikametrics is not intended for the fleeting entrepreneurs, which is why the price tag on their plans is very high.
If you’re going to avail the Managed Services and the Flywheel Plans, you get to spend around $2,000 at the very least!
Comparatively, if you were to run a brick-and-mortar store, this would be somewhere along the lines of spending for something to improve your business’ income stream. Which is what Teikametrics is all about.
It’s Not Intended For Beginners
Despite being great for what it delivers, it’s not really intended for beginners because of the data being generated. If you just started your Amazon business, then this program is not going to help you grow because you wouldn’t know how to make sense of the data it generates.
From experience, it took me at least one month to get used to the features and the data because I didn’t want to hire the Managed Services just yet.
Did I waste a few hundred dollars a month to study this software? I don’t think so because I am now where I am because of Teikametrics.
Teikametrics Pricing Plan And Discount with Promo, Coupon code
Self-managed Flywheel is available at $149, $799, and $1,999 per month. Each plan has an added cost from the percentage spent by the account on ads.
For managed accounts, prices start at $1,800. This excludes the added percentage of ad spending and one-time fee.
The detail on the 3 different plans is as follows
Teikametrics Entrepreneur plan
- $149/month + 7% monthly ad spend
- Up to $15,000 in monthly ad spend
- Variable on monthly ad spend
Teikametrics Pro plan
- $799/month + 3,5% monthly ad spend
- Up to $50,000 in monthly ad spend
- Variable on monthly ad spend
Teikametrics Premium plan
- $1,999/month + 2% monthly ad spend
- More than $50,000 in monthly ad spend
- Variable on monthly ad spend
All the plans include:
- Product-level Profitability
- Targeted Keyword Suggestions
- Unlimited Products & Campaigns
- Price Aware bidding Algorithm
- Expert Chat Support
- Custom Metrics View
- Free 30 day trial (no credit card required)
Teikametrics Conclusion
If you are serious about growing your Amazon business and you’re willing to do whatever it takes to improve your sales, then Teikametrics is worth investing money on.
And the reason why is that it just gives you access to a lot of tools that give you an insider look at how your business is doing and what you can do to improve it.
Chalk it up to your business’ operating expenses if you want to justify a couple hundred dollars a month on an optimization platform. I know I did. However, if you don’t feel that your Amazon business needs to be invested money on, then Teikametrics is not for you. And I say this because the tool is geared towards helping businesses grow and requires your commitment.
