What Is Themify?
Themify was launched in 2010 by cofounders Nick La (whose original claim to fame was as founder of the insanely successful Web Designer Wall website) and Darcy Clarke. Very few WordPress businesses can claim to be in their tenth year, making Themify one of the oldest and most respected theme sellers in the WordPress world.
The goal for Themify was simple: To develop beautiful WordPress themes and powerful plugins. Its collection of themes and plugins can be bought individually, meaning Themify can sit comfortably under the umbrella of a WordPress theme shop.
However, Themify primarily operates as a WordPress club, meaning you can pay one flat fee for access to all of its themes and plugins — a popular way for people who run multiple websites to purchase WordPress products.
WordPress clubs, such as Themify, are popular for plenty of reasons. If you’re a site-building professional, you get to offer your clients a wide range of options; if you’re a hobbyist site builder, you can try out your website in a number of guises before settling on a favorite.
For those looking to try Themify before signing up, it also offers a small collection of free themes and plugins on the official repository.
Features
- Drag and drop builder – Create any layout with a live preview on the frontend. It comes with many effects like parallax scrolling, background video, animations, etc.
- Demo import – Like what you see in demo site? You can easily replicate so that your site will look like a demo setup (it is erasable).
- Customize panel – Style almost every element of the theme from header to footer. Just point and select, and see it live on the preview. No CSS coding required.
- Banner content – Easily insert banner ads anywhere in the template without any coding
- Auto theme updates – You can update theme from your WordPress website dashboard. No need to download or FTP.
- Logo image – Establish your brand with customizable website logo text, or upload your logo.
- SEO optimized – Coded with search engine optimization (SEO) best practices in mind.
- Google fonts – Over 600+ Google web fonts can be selected for font styling.
- Social icons – Themify comes with social icons right out of the box.
- WPML compatible – Translate or create a multilingual site with Themify themes. For more info regarding WPML check my WPML review.
- WooCommerce – Transform your website into an online shop with WooCommerce.
Is Themify Builder Worth It?
The Themify Builder does have some powerful features. Even the free version offers a decent level of features and if you're just looking to build a basic site you would be fine with the free version.
With Themify Builder you can create a really good looking site, without compromising SEO optimisation.
While I can see the benefits of using the Themify Builder and the potential that it offers people who can't code. I can only recommend it in isolation. By this I mean, if I think only about the Themify Builder it's pretty decent. However, when you compare it to Elementor, it definitely comes in second.
The Themify developers seem only to focus on urgent bugs. Making no advances in improving the builder itself.
Two of the main positives are that it doesn't add a heaps of code behind the scenes. So, when you remove the builder, your posts will be the only thing left behind. Also the ability to switch between front end and back end editing is cool.
If Elementor didn't exist, then I would have no trouble in recommending Themify Builder. It has great customizations and lots of useful features. There's no doubt that with the Themify Builder you can create great looking sites.
