Today, companies depend mainly on digital marketing if they really want to survive. This may sound a little bit dramatic. Given the fact that the solid technological stack may encourage and, furthermore, ensure growth, investing in online marketing is one of the things in demand. In addition, you must understand and take advantage of modern marketing tools to avoid falling behind the competition. Do you want to hear some good news? Fortunately, there is no shortage of software tools that can help you in your pursuit of marketing must-dos. So, we have prepared a couple of tools that may help you with online marketing.
Chrome Extensions for Your SEO
You have probably heard about SEO and its importance. If you are into digital and social marketing, you will know that SEO can help you go places, since Search Engine Optimization can help your website get a better position on the first page of the search engine. However, did you know that there are tools that will help you with this? As we all know, Google Chrome is among the most popular search engines and is used by millions of internet users across the globe. The basics of this search engine are very well-known to many, yet this can be significantly increased by modifying the browser so it fits all of your needs and requirements as the user. First things first, you must get familiar with all the extensions that can help you along the way. Some of the best Chrome extensions for SEO include SEOQuake, UberSuggest, Ahrefs SEO Toolbar, SEO Minion, and many others. All of these are extremely useful Chrome extensions for specialists who are dealing with the technical aspects of digital and social marketing.
Google Ads Account
As we have previously mentioned, you can modify your Google browser to fit all of your needs, and having a Google Ads account is a must. First and foremost, this is the marketing platform number #1 when it comes to Internet advertising, and it can help you reach out to customers and even grow your business through paid methods such as video, shopping, display, or app campaigns. To start your Google Ads, you will need to create your Google Ads account and connect it to Google Analytics, where you can experience advertising to its fullest.
Google Analytics
Let it flow like a river. The second essential tool you will need to implement on your website to have a sweet taste of digital marketing is Google Analytics. This tool will help you in so many ways, but most importantly, it will show you all of the necessary information about the website audience and will show you where this audience comes from. Also, via Google Analytics, you can have an insight into your campaigns and how they are performing.
Have You Heard of UTM Links?
To get even more out of Google Analytics, you must track the success of the campaigns, especially the custom ones. So, using the tools to add the campaign parameters to the campaign URL is one of the best moves you can possibly make. Technically, tracking links are URLs that have small blocks of additional code attached to them, and these are henceforth called UTM parameters. The main aim of these parameters is to help you track the link in the slightest detail, including source, name, medium, and the variety of banners.
Facebook Accounts
When it comes to digital advertising, Facebook is certainly one of the most profound social platforms. Ever since its creation, Facebook has had a great impact, and, at some point, it was inevitable that it would be repurposed as a social platform where business owners could achieve the greatest reach. So, connecting your audience through Facebook ads would be an extremely smart move. Almost everybody is on Facebook these days, and it is one of the primary social platforms. Furthermore, you can connect Instagram and Facebook Ad Manager as well and make an even greater impact.
Google Keyword Planners
You are probably acquainted with the fact that keywords play the main role when it comes to SEO. So, there are tools that can help you with making or using keywords that can help with your optimization. Yes, you are right, Google Keyword Planners are among the main tools. Super easy tools can help you find the keywords that are relevant to your business and you can simply add them straight into the campaign.
Search Engine Optimization and all the other digital marketing tools play the main roles in advertising these days. Given the fact that the majority of people today are engaged online, this makes perfect sense since the reach on online platforms is greater than the one made in real life.
