This is an extremely detailed process of 4 ways Tiktok marketing that I have summarized, suitable for newbies. You will not need to grop for knowledge, mess up blindly. You just calmly follow it, leave a comment that I will answer for you.
What is Tiktok Marketing?
TikTok Marketing is how you use the Tiktok platform to promote your brand, product / service to your customers. From there, you will sell goods, increase profits thanks to TikTok Marketing.
Tiktok is fertile land and is a strong trend today with a source of young users who actively interact and use time many times a day.
Tiktok is a social network launched in 2017 that has made a great impression and attracted millions of downloads in a short time.
Tiktok is a simple platform that focuses on creating short 15-second videos, related to music, which are popular and powerful.
Eye-catching effects, applicable to many users, and constantly updated according to the tastes of market trends.
Tiktok as of October 2019 has more than 800 million users with 500 million monthly active users.
The current demographic of Tiktok users is the Z gene generation, accounting for 60% and about 40% of the other ages.
Tiktok users use an average of 52 minutes per day, more than 90% of people who download Tiktok open the app every day, opening an average of 8 times per day.
As announced by Datareprotal. Global statistics website Tiktok 2020.
In Vietnam alone, the number of users has reached 12 million. Thanks to its simple form, high entertainment and innovation to satisfy young people everyday.
Should I do Tiktok Marketing?
Although being born not long ago compared to other social networks, Tiktok has grown extremely strong and has been spread extremely well by young people up to now.
You can easily create short, popular music videos, edit and add eye-catching effects to easily engage your potential customers.
Tiktok is an extremely diverse and interactive social network.
If you want to sell online with the desire to target young audiences, this is exactly your extremely potential sales channel.
Tiktok marketing becomes an extremely potential solution for businesses and individuals who want to do business online by promoting their products to a large number of users on Tiktok.
You should grasp how to do business on Tiktok right now if you do not want to be left behind by your competitors.
So how to start selling on Tiktok effectively ?
Please practice according to the instructions below
What needs to prepare to do Tiktok Marketing?
You need to take a few steps to build an effective sales channel on Tiktok.
- Create Tiktok Business advertising accounts.
- Create a personal Tiktok account (Different from Tiktok Business).
- Owning a Tiktok account and development orientation.
- Effective advertising method on Tiktok.
Guide to increase Follow naturally.
Choose the right product.
Instructions to create a personal account on Tiktok
Step 1 : You access Tiktok with the button below
Click the icon click select " Sign in ".
Step 2 : Tiktok will ask you to login but I will choose "Sign up".
Step 3 : You enter the date of birth, the phone number will have a 4-digit number sent to your message, enter it and select "Next".
Step 4 : Click to agree to the terms of your Tiktok and enter your password and select "Register".
That's it, you already own yourself a business account to do Tiktok Marketing.
Instructions to build quality sales profiles on Tiktok from AZ
To sell your products to potential customers on Tiktok. You need to create yourself a reputable and user-friendly Tiktok account.
Just like on other Marketing channels, you also need to build a Tiktok Sales Profile to maintain a stable and long-term sale.
That I will guide you extremely in detail shortly.
Choose the right product on Tiktok
When doing business, I definitely believe that everyone wants to make a profit.
So what are the criteria for Tiktok for you to be successful?
Users on Tiktok often like unique things and make them less hesitant than specific products that they consider using.
- Cheap fashion will not make customers hesitate if it makes them feel like it.
- Technology accessories such as cases, keychains ... also make customers less thoughtful if they need to change the look of their phones.
- Cheap fashion accessories such as sunglasses, rings, necklaces, bracelets, shakes ... are also a good choice if you know how to make them become promotional combos that make it difficult for customers to refuse.
- Fashion bags, backpacks, leather wallets? It is also the product that everyone needs, it will be great if the designs you sell are always updated according to the trends that young people love.
1. Brand name
There are so many online stores so the most important thing you need to do is tell your customers who you are?
That helps your guests have a right view of you and identify you on other social networking channels such as Facebook, Instagram, Zalo ... if you have a store on those channels.
I often apply the following method named Tiktok to impress customers.
For example:
- Indicated your product service : Tiktok Marketing ...
- Brand is clear : Here simply "Thanh Thinh Bui" is the brand name of your personal Tiktok channel that makes it easy for customers to remember.
- Affirming the outstanding features of the products you sell : TT.B Bui Course is a real battle.
- The unique and different thing associated with the brand : TT.Boi expert Tiktok Marketing.
Please choose a good name, short enough and highlight the message that you want to build for your Tiktok channel.
2. Representative image
Avatar can set a logo image to increase the identity of your business.
However, with an avatar of a logo usually will not impress viewers unless you already have a reputable brand in the market.
You should get the images that are impressive, eye-catching, inspiring, and contain the content you want to convey the most.
3. Introduction
In this description, Tiktok spends very little so you can introduce too much of your channel. So make the most of it.
Do not write in general terms, the client will forget you very quickly. Always create a new one to always bring a new feeling to users.
4. Customer care on Tiktok
With Tiktok's customer experience-focused platform, it is necessary to optimize the convenience for users over the sellers.
In my opinion, there are 2 simple and effective solutions to customer care by:
- Encourage your customers to contact you through other social networks.
- Encourage customers to contact you by phone number, absolutely do not ask customers to leave their phone numbers in the comments to avoid competitors stealing customers.
Please apply Thinh's knowledge today to create a quality profile!
How to build engaging video content
Tiktok is an experience platform with short videos of less than 60 seconds, you have very little time to convey the message to your customers.
According to marketing experts, you only have 3 seconds to make the first impression on customers that they click on your landing page and make a purchase.
So let's go right into the fascinating content, as unique and creative as possible.
Plus, if you leverage other celebrities to promote your product, the more effective it is.
The easy and simple thing that only Tiktok does is extremely well done without losing any marketing costs.
Carefully analyzing the above example, she simply complies with the customer's request that "Draw Son Tung with the word" Tram ", he has reached a" heart-drop "interaction of nearly half a million already.
You can apply this easily today.
Write a caption that grabs customers' hearts
Like other social media and social media channels, the more attractive your comments are, the better it will help customers recognize your product.
After the video is compelling and engaging, you need to write a fully descriptive caption, message or promotions and promotion period.
Don't forget the popular hashtags and sales links, as well as store addresses, contact information or messages you want to convey.
With the limited text of the description on Tiktok videos, create more prominent content on your videos, so that customers will remember you.
Take advantage of this small feature and you will be ahead of your competition.
How to create the first Followings
To create the first followings on Tiktok channel, you need to create video content that is closely related to the hot trends with large views and especially the trending "music".
Is there anything that can bring Tiktok's personal page to follow more quickly than choosing the trending "music"?
Step 1 : Please click on the "Explore" button.
Step 2 : Below the "Search" bar, you will see the tab "Sound", try searching for the word "Hot" and you will have a list of these TOP standing songs for you to choose freely.
Follow TikTok method of increasing effectiveness
In addition to the method of sticking to the popular content and "music" background, easily pull up your sales channel quickly.
Maintaining channels and increasing brand awareness and sales are equally important factors.
Using hashtags is also a very effective technique for customers to identify your brand against many competitors.
Look at the number and see how hashtag is an effective tool for Tiktok marketing.
In addition, with hashtags, it is also an extremely effective tool in spreading information out of your relationship, while grouping a lot of information together with content containing the same hashtag.
So always have the hashtags for each of your posts and keep the hashtags consistent so that the searched content will be grouped as seamlessly as possible. Remember, customers are so smart, they will learn about you before making your purchase.
Connect your channel to other marketing channels
As you all know, Tiktok marketing is a social networking platform that focuses on optimizing the user experience and creating a playground to help users spread messages as quickly and as hard as possible.
In the description, create your own links to other marketing channels such as Facebook, Instagram, Zalo, Website ...
This is less of a concern for anyone because it will be very difficult to care and interact directly to advise and sell to customers on the Tiktok platform.
Therefore on Tiktok there are no forms of direct purchase, so you need to navigate your customers to platforms such as: Landing page, website, fanpage or your store on Shopee to make purchases. goods offline.
Experience when making content for Tiktok simple but effective
As you know, Tiktok thrives and booms today thanks to respect, listening, analyzing and developing according to the user experience.
Therefore, the key for you to create ads that are interested by many people is to create emotions for your viewers.
The formula that I often apply is the idea = Hot trend message + another perspective + emotions you want viewers to empathize with.
Surely you have not forgotten the Hot trend of "fake president". With the keyword "Chutichtiktok" you will get this Hot trend result from another angle that just "a man lying in a hammock" has pulled in more than 8 million views.
Tiktok users are very interactive, so please pay attention to respond to customer comments to optimize your interactivity and brand identity in front of customers.
Instructions to create advertising accounts on Tiktok
To start advertising on Tiktok you need to own an advertising account so I will help you do that in 3 notes.
Step 1 : You visit the Tiktok advertising homepage at the button below
Step 2 : You begin to choose your company location and what type is mainly used to build and grow this account:
Business (Business): Promote products and services.
Individual: Promote individual, website, fanpage.
Here, I choose the company position in Vietnam and choose the Business account to sell and promote products and services more easily.
Step 3 : Entering the registration details step, you can choose to register by phone number or email address.
Click to send verification code and enter the verification code sent to the phone number or email you selected above.
Click to agree to the terms of Tiktok.
After registration is complete you log into your account, select the image required by captcha and confirm.
That's it, you already own yourself a business account to do Tiktok Marketing.
Instructions for running ads on Tiktok in whole
Tiktok also directs sellers to advertise their products to Tiktok users every day.
Here I will guide you to create an ad campaign on Tiktok
Step 1 : Campaign, choose your goal and campaign basic settings.
In step 1, you need to understand the meaning of each target type to produce the desired results for the campaign:
- Reach : Increase the exposure of your ad to as many people as possible, with no restrictions on geography or user interests.
- Traffic : Strictly speaking, you are promoting your products to customers engaged in engagement rather than just watching videos.
- Install application : Your target is ready-to-install behavior customers to experience a certain application.
- Video views : Your ad will be attracted as many viewers as possible.
- Conversions : Calls actions to make a purchase, download an app, or any action that generates profitable value for the seller.
I will choose "Traffic" and continue with the installation step.
Next up is the installation.
Campaign name : You can name it after your campaign goal or in a way that is easy to remember.
A/B Testing : Tiktok will help you test the effectiveness of 2 different advertising content in parallel to analyze and choose the most effective content.
Budget : In my experience, you should not choose "Unlimited" to be able to control the cost of making Tiktok advertising within your allowed limit.
Step 2 : Campaign content, audience, and budget settings
This is a detailed step to decide whether your campaign is successful or not, so please write down as well as track what I guide below.
I do NOT choose other positions because the current target is only on Tiktok.
Promotional content setting (Sales content)
Depending on your purpose is to want customers to "Install Application" or visit your "Website". Paste the path to your website in the URL.
Choose "Advanced Settings", choose "Pixel" to choose the Pixel set you want or click "Create New".
Create a new Pixel you choose "Create Pixel" offline.
There are 2 solutions for you to choose from:
- Manual install pixel code : click to select and click "next", you will see the words "Copy Pixel code" and you will paste this code into your website. To collect campaign information and behavior.
- Install pixel code by 3rd party tool : you still do the same as above, but here you need to give permission according to the following steps to agree to allow Pixel to work in your Google Manager.
Choose “ Manually install pixel code ”.
Tiktok will send you a code to try to access your website.
Once successful, your Pixel should appear like this, and you're ready to go.
Next is the information displayed when advertising.
Display name : The name you use to display when advertising, you can set your brand name or outstanding features of your product.
Profile photo: the profile picture will be displayed on the promotional video.
Category : Here I choose "Education & Training / Academic Education" which means education and training / specialized in economic education.
Install Tiktok: Usually I won't open comments to users to avoid negative comments.
Download video : I still open normally.
Selecting potential customers
In this step, you need to analyze your potential customers have behaviors, interests and demographics so that your ad is allocated to the right audience.
Depending on the product you sell, your choices can be either extensive or extensive to get the best advertising performance.
For example, the product you choose is your customer's portrait handbag is suggested as follows:
- Location : Vietnam.
- Gender : No limit.
- Age : 25-44.
- Languages : Unlimited.
- Concerns : Travel; Sports & Outdoors.
- Behavior : Creativity & Entertainment; Sports & Outdoors.
- Action: “Commented” within “last 7 days”
Please consider and make the right choice for your product. Do NOT be too "stereotypical".
Set up a budget and set up a schedule to run Tiktok ads.
In Tiktok, the minimum for setting a budget is 200,000 VND / day .
You can choose the schedule and schedule of free ads according to the selection on the image.
Bidding and optimize your Tiktok advertising budget.
- Optimization goal : By default I choose "Click", Tiktok will automatically optimize the results for your campaign.
- Bid Strategy : Here you need to set the bid you want on each conversion so that Tiktok will be based and optimized for you.
- Delivery Type : You choose "Show more option" to display more Delivery Type for the purpose of speeding up and distributing your ads.
- After completing the above steps, choose “Next”.
Step 3: Set up video ads to display.
You choose the video you want to promote to upload. Choose "Single Video" offline.
Note: You should edit the information suggested in the image below for maximum ad serving.
Finished uploading video, you select "Send". So your ad is ready to serve your target audience.
The effective Follow-Up tip applies today
After blocking the road for hours spent to create a satisfied video and a series of target customers. Your client still hasn't tracked your personal account yet?
So how to generate followers and increase engagement?
Please refer to the following tips and apply it to your Tiktok channel.
- Proactively follow and unsubscribe : Every day users on Tiktok interact with each other a lot, you should "Follow" them. Tiktok will send them a notification that you are actively monitoring their activities. Users will follow you back if you sell products that match their interests. If not, unfollow the less engaged people to get a free lead.
- Always reply to "comments" with many "hearts" : "Drop heart" is another term similar to "Like" on Facebook, but with a much higher level of spread, reply to comments that many people agree with. and you can get orders from them.
- Use hashtags to increase your popularity : Compared to Facebook, hashtags on Tiktok are much more effective. Since challenges are short, not too difficult and not too easy, most of all, they change over time, you can follow them to fosterengagement for your channel.
- "Duet" Celebrity duet : is a method that helps you to do something in parallel with others.
With Tiktok, being able to duet with his idols and celebrities has become easier than ever.
Choose a video you want to Duet, click the arrow “Share”.
Next select "Duet". And start recording your video.
Thereby you can rely on the power of that spillover to increase the number of followers for your Tiktok channel.
You see, with a simple method of a duet with a celebrity, you can create a phenomenon for yourself with not too much prominence.
The complete guide to Tiktok Marketing will be updated continuously, follow your articles to increase your desired sales.
If you have any questions about sales on TikTok, feel free to comment below, I will respond within 24 hours.
Good luck.
