What is TrackMaven?
TrackMaven is a powerful digital marketing application that empowers digital marketers to make and implement sound digital marketing strategies and get things done through competitive intelligence. With TrackMaven, you get the best out of your content and see how it fares against the competition across 15 different online channels.
TrackMaven helps businesses come up with optimized content strategies, more thorough and effective campaign analyses, and produce comprehensive reports and share them with executive stakeholders. With TrackMaven, you can implement smart digital marketing campaigns across all digital fronts, including social media, blogs, email, news, digital advertising, and SEO.
Back in the old days, many digital marketers gather data from a variety of sources and put them all together into a neat PowerPoint presentation. By the time it is read, the information is already out of date. With TrackMaven, you won’t have that experience.
TrackMaven Benefits
The main benefits of TrackMaven are its capability to gather data from numerous reliable sources, performance tracking against the competitors, ability to provide smart insights for businesses, enhanced intelligence collection capabilities, and information filtering to get only what users want. Here are more details:
TrackMaven Multiple Reliable Sources
TrackMaven was developed specifically for enterprise marketers and big brands. It’s designed for collecting data from various sources such as SEO data, traffic, content marketing data, YouTube, Twitter, and Facebook. There are even instances where data is bought straight from sources, including Compete, MixRank, WhatRunsWhere, Alexa, and SEOmoz for a more detailed and in-depth analysis.
TrackMaven Tracks Performance Against Competition
Marketers are furnished with actionable and reliable information, specifically about their competitors’ actions and which of those are working for their business. It also displays benchmarks that show the average performance of the competition.
TrackMaven Smart Actionable Insights
TrackMaven removes the guesswork in the process of assessment of a company’s digital marketing strategies’ impact. This results to users obtaining actionable and smart insights that are derived from in-depth analysis of their content as well as their competitors across a multitude of key channels, including SEO, ads, earned media, email, blogs, and social media.
TrackMaven Boosts Intelligence Gathering Capabilities
The system is designed to boost the intelligence-gathering functionality of businesses with regards to the performance of the competition. It’s also made for informing companies about the status of their campaigns, whether owned, earned, or paid. TrackMaven then finds high quality and actionable information from competitors and then use that for enhancing the users’ business marketing campaign.
TrackMaven Information Filter
TrackMaven has a filter option so that users are ensured of getting only the particular information that they are looking for. This is useful since tailored information has a better chance of formulating an improved strategy for going after the audience.
Pros of TrackMaven
- Seeing which blog and social media posts are resonating. Our account reps are excellent. Very responsive and helpful so I give them 5 stars on customer support.
- They have given us very tangible ways to improve our performance on social media, and they are great at collecting other examples of best practices and comparative data.
- We love having all of our competitor's content in one platform and being able to compare the success of our efforts.
Cons of TrackMaven
- Can be a tad complex, but ease of use has improved steadily so I am encouraged it will continue to get easier.
- It can be quite hard to learn how to use the software and takes a bit of time to learn. However, the support team was great.
- It's probably our lack of mathematical skills, but we sometimes have a difficult time setting up analytics dashboards. Fortunately, TrackMaven's templates and general analytics are super helpful.
Conclusion
Trackmaven provides a set of features for business users to increase productivity and perform core functions accurately. Depending on the size and requirements of your organization, you can pick the best pricing plan.
Automation through Trackmaven further reduces the need for your employees to handle monotonous tasks so that they can focus on critical tasks at hand and apply creative skills for problem solving. Real-time alerts with best marketing automation software allow you to have a birds’ eye view of the process so that you can make smart decisions and achieve operational efficiency.