A business Instagram account ensures that you get more insights, more functionalities and more advertising options.
Do you want to see how often your profile has been viewed? Do you want to be able to place advertisements in the Stories? And do you also want a contact button in your Instagram profile?
I'll show you how to do that by turning your personal profile into a business Instagram account!
What is a business Instagram account (also called Instagram Business)?
Let's take a step back first: what exactly is a business Instagram account?
Instagram has been incredibly popular for years. And precisely because the popularity of Instagram has increased so much, the social media platform has also become increasingly interesting for companies.
Unfortunately, there was no possibility for companies to create a business account until October 2016. As an organization, you had to create a regular Instagram account and then profile yourself as a company.
But then Instagram Business was created.
That made it possible for companies to create a special Instagram account with several useful functionalities, including statistics.
Actually, Instagram Business is nothing more than a business Instagram account for your organization. You can compare it with a business Facebook page for your company.
Now you are, of course, curious about how you can set up an Instagram account for your company so that I will show you in a few easy steps.
Step 1: Create an Instagram account (if you don't have one yet)
You cannot actually create a business Instagram account. At least, not directly. A business Instagram is a personal account linked to a business Facebook page.
So step 1 is: Create an Instagram account if you don't have one yet. You can register with this click.
Do you already have an Instagram account? Then proceed to step 2.
Step 2: Create a business Facebook page
Before you can create a business Facebook page, you naturally need a personal Facebook page.
I'm going to assume you already have a personal Facebook page, but if you do not have one, you can create it with this click.
Now I can, of course, explain how to create a business Facebook page… but I have already written a blog about that: In 5 minutes to your own business Facebook page.
So step 2 is actually going through the steps in the above-mentioned article.
It only takes about 3 minutes.
Step 3: Link your personal Instagram page with your business Facebook page
Now we come to the most fun and exciting part of this article: linking Instagram with your business Facebook page.
You do this as follows:
- Within the Instagram app, go to the account you want to link
- Click on the 3 lines at the top right
- Click on 'Settings' at the bottom
- Then click on 'Switch to company profile.'
- Click continue often enough until you see 'Link to Facebook'
- Click on 'Choose page.'
- Select the correct page
- Click on 'Next'
- Complete the contact details
- Click on done
That is how easy it is to link your personal Instagram page with your business Facebook page.
4 advantages of a business Instagram account
Having a business Instagram account has 4 main advantages.
Advantage 1: Statistics
I personally think this is the most important advantage. You can see the statistics of your Instagram account. Think of the percentage male/female, the number of profile visits, number of interactions, number of views, number of website clicks, etc.
And what can you do with that data? For example, you can find out at what time your Instagram posts are doing well and what time of the day you should not post anything.
But you can also find out what kind of target group you should focus your content on and which messages score the best.
Advantage 2: Extra marketing functionalities within Instagram
Having a business Instagram profile also can have more marketing/advertising options within the platform. When the link between Facebook and Instagram has been made, you can start promoting messages and other content.
This can be done with photos and videos in the timeline and, for example, using sponsored stories. Grab attention with a single image or display all your products in a handy carousel or collection.
Nowadays, you can also reach your target group very specifically with it. Select interest, behaviour, location or other demographic data, and you will spend your advertising budget on only really relevant audiences.
Advantage 3: Contact options
Because the information from Facebook is linked to Instagram, someone can immediately call, email or request directions when they visit your Instagram page.
This is extremely useful when, for example, you promote products or offer a local service. Then interested parties can immediately request the necessary information.
Advantage 4: You have access to tagging products in messages and stories
You can also 'tag' your products in posts and stories. One of the requirements to be admitted to the 'Shopping on Instagram' functionality is that you have an approved Instagram business profile. But what is that Shopping on Instagram?
Shopping on Instagram looks like this:
For example, when you sell t-shirts, and you post a photo of the t-shirt on Instagram, you can tag the product, as it were. When someone clicks on the product, he can immediately go to the correct page on the website and buy the product. This can lead to direct sales via Instagram!
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By now, you have converted your Instagram account to a business Instagram account… right? Not yet? It only takes you a few minutes and has so many benefits.
