What is Vendasta?
Vendasta is a local marketing service company based in Canada that provides agencies with white-labeled marketing solutions for small and medium sized businesses.Their services include customer relationship management (CRM), marketing automation, local listings, sales pipeline management and report generation. To put it in a nutshell, they offer agencies with white label tools they can offer to customers.
Who is Vendasta for?
Marketing agencies and media companies looking for white label solutions for their clients should consider Vendasta’s reputation management software. All of Vendasta’s marketplace solutions allow you to put your logo on their service offerings—meaning that your brand gets all the credit!
Small businesses can purchase “Reputation Management” through one of Vendasta’s partners. However, there are many similar, more affordable reputation tracking software options available to local businesses.
What does Vendasta do?
Vendasta’s Reputation Management covers all aspects of tracking and improving your online reputation.
- Review Monitoring: Track customer feedback on platforms like Yelp, Facebook and Google
- Responding to Reviews: Respond to ALL reviews—both positive and negative
- Social Monitoring: Follow social media activity related to your brand to help understand customers and improve your marketing strategy
- Mention Monitoring: Keep an eye on brand-mentions in a variety of platforms (blogs, forums, listings, etc.)
- Responding to Social Mentions: Engage with followers, create brand advocates and leverage existing conversations into marketing opportunitiese
- Competitive Benchmarking: Track competitor activity to compare social and financial analytics
- Review Generating: Actively gather feedback that strengthens SEO and creates digital word of mouth
What does Vendasta cost?
Vendasta pricing is subscription based, though each level has an additional onboarding fee that is not listed (ranging from $1000 to $5000).
Reputation Management is a separate product that you can purchase through their marketplace. Vendasta sells this software to subscribed partners for $15/month per location, and those agencies can determine how much they charge local businesses.
Why Vendasta is a Good Choice
Variety of Services
Vendasta has a bunch of services for agencies to resell to their customers. With the 10x Platform and Marketplace, agencies and media companies have a long range of services to opt from, and further resell these services under their brand.Online Presence
Like most facilitators providing digital marketing solutions, Vendasta’s products give your business a sound online presence. You are listed on most major directories and listing sites.White Label Solutions
Vendasta is specific to providing a huge range of white label solutions for agencies to re-market to their customers with their own branding. They provide agencies with several white label options.Listings Stability
With services like Yext and Moz Local, business listings are removed when the service is cancelled. This means the directories will either be missing information about a certain business, or would fall back on incorrect/incomplete/inaccurate business information that existed before the paid listing was created.But the stability of the listings remains intact with Vendasta even after the service is cancelled.
So, given all the pros to opting for Vendasta, here are some aspects of it that make you want to think twice about opting for their service.
Disadvantages of Using Vendasta
Feature Rich Platform
How could this be a reason why you should think twice about Vendasta, you ask? Well, in a way it is the bane and boon of Vendasta. It can turn out to be overwhelming for an agency because of the plethora of services that are packaged into their plans. It might be confusing to decide what services are necessary for an agency as opposed to the quantity of the services offered as a part of their package.API is Priced
Among other similar services in the industry, APIs are usually part of the basic package. But Vendasta charges its customers for its APIs according to their pricing plans.SSO is Priced
The Single Sign-On (SSO) lets you login to one dashboard and internally manage all your clients using this singular login(or sign-on). Vendasta offers this as a paid feature on its higher plans and the feature is not available to the users of their basic plan.Too Expensive for Smaller Agencies to Scale Up
If your agency needs the initial push to help your customers, Vendasta is a tough call because it is very expensive. The monthly fee along with the onboarding hee exceeds $1,000. Despite being “Feature rich”, Vendasta is expensive compared to its competitors like Yext, Birdeye or Synup. They have an additional onboarding fee which is quite the lump sum.Limited to agencies
So, if you’re an SMB, you can’t subscribe to Vendasta.
